Growing Up Digital: The Rise of the Net Generation Paperback – Jun 23 2006
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Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
The author should keep in mind that the N-geners didn't create computers and for the most part, they are clueless when it comes to coding. They do not qualify as experts ... not by a long shot. To encourage youth today to believe that they are experts in computers ... and the people who designed them are not ... is setting them up for real disappointment.
The author's opinions on TV and media are also absurd. He creates a model in which the state of everything that is not N-Gen is fixed and unchanging ... while the opposite is true for his heroes. Perhaps the most convincing argument that can be made against this author's opinions is that a good deal of his computer-based examples are already 'off-the-air'. Moreover, his characterization of the pre-web media era as being fearful of the new technology is way off base ... and today's integration of technologies is proof of this.
The book was written to promote sales rather than good, usable, and thoughtful ideas. Young people will adore this author ... not because he makes a good case ... but because he writes what they want to hear ... and makes them feel the way they want to feel ... like heroes.
"For the first time in history youth are an authority on an innovation central to society's development" (Preface, ix). Our children know a lot more than we do in terms of technology. According to Tapscott, this situation has created not just a generation gap, but a generation lap, akin to race track leads measured in terms of gaps that consequently metaphorically heightens the stark contrast of technological knowledge between children and parents. Because these children are born with technology, they assimilate them, rather than accommodate them, which is what adults do to cope with technological advances that often produces cognitive friction for them.Read more ›
Tapscott acknowledges and celebrates that "The Children of a Digital Age" are reconfiguring our work environments, relationships, educational systems and learning modes, concepts of citizenship and democracy, and our present and future.
Tapscott, author of "Digital Economy" and others, President of New Paradigm Learning Corporation and chairman of a think tank funded by leading technology and government organizations, offers an insiders view of the "Net Generation".
The "N-Geners" are over 88 million strong and represent the largest demographic group in the United States and Canada. They are the pioneering generation growing up immersed in the ubiquitous new digital media - computers, the Internet, CD-ROMs, video games and more. Forget a childhood of imaginary playmates - "Net Geners" now use their imaginations and technology skills to communicate across the Web, ignoring limitations of location and time via digital media. Major themes explored in "Growing Up Digital" include social transformation, democracy and citizenship, the nature of education, learning, business, communication and interactivity in the digital media era.
Tapscott approaches this post "Smells like Teen Spirit" Nirvana-generation with sheer fascination and importantly, respect. Tapscott's strength is his willingness to listen. As a young "N-Gener" interviewee points out, she feels that adults take her opinion more seriously because she may know more about technology than they do. The Net interview discussions with 300 youth between the age of four and twenty, led by a research team leader all of 24 years old, produced fascinating insights into our future - who we are and who will be as students, teachers, workers, citizens, consumers.Read more ›
Most recent customer reviews
When I first read it years ago, and rereading it today, I find a lot in this book that is insightful and, moreso, true. Read morePublished on Sept. 3 2003 by quietsong
This is absolutely one of the best researched, most interesting, well written, and easy to read books on this topic. A must read for educators of Info-Age youngsters. Read morePublished on Jan. 2 2003
Maybe my expectations were too high based on the reviews. I found most of the information in this book to be news items. Read morePublished on March 9 2002 by Kenneth P. Hetrick
By a doctoral student at Gonzaga University--
Growing Up Digital is a must read for educators, parents, organizational leaders, and anyone seeking to better understand the... Read more
In his book "Growing up Digital", Don Tapscott introduces to us a new generation of computer users-the N-Gen generation. Read morePublished on Oct. 17 2001 by Julie Furst
Being in the "Baby Bust" generation, and seeing what is on the horizon for the next generation, I was compelled to read this book. Overall, I was frightened. Read morePublished on April 29 2001
Don Tapscott's Growing Up Digital provides the insider perspective on what it means to be part of the net generation. Read morePublished on April 22 2001 by Carol V Lovejoy, EDET doctoral student, Pepperdine University
Don Tapscott has compiled information about today's youth and what they will mean to the future of the economy and society. Read morePublished on March 20 2001 by Rolf Dobelli
The Net Generation, as Tapscott calls it, is the future now. That generation, for which I barely qualify, is the generation that has grown up with (and in many cases on) the... Read morePublished on Feb. 2 2001 by Richard Eriksson
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