Grown Up Digital: How the Net Generation is Changing Your World Hardcover – Oct 24 2008
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From the Back Cover
"A MUST READ...if you understand the Net Generation, you will understand the future."--The New York Times
"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek
"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours."--The Financial Times
"Demonstrates the world-changing power of the Net Generation."--Eric Schmidt Chairman & CEO, Google
"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing."-The Economist
"Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." -The Wall Street Journal
MEET THE NET GENERATION.
No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.
Brad Anderson, Chairman & CEO, Best Buy
Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.
Michael S. Dell, Chairman & CEO, Dell
Don Tapscott nails it. A must read.
Richard Florida, author, Who s Your City? and The Rise of the Creative Class
For anyone leading a talent-based organization, Grown Up Digital is an essential read.
William D. Green, Chairman & CEO, Accenture
The first guide to the land of the Net Generation that should be read both by visitors and residents alike.
Nicholas Negroponte, Founder & Chairman, One Laptop Per Child
In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.
Frederick W. Smith, Chairman, President & CEO, FedEx
Don Tapscott is one of the world's leading cyber gurus.
About the Author
Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.
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Top Customer Reviews
This 'field guide' of the Net Generation is broken up into little bits and bytes of information that we can dip-in and take-out from anywhere in the book. Tapscott links data to anecdotes in a way that thoughtfully captures the perspectives of and on the NetGeners. His personal narrative style meshes well with the graphs and charts - an engaging way to display the complex and challenging facts.
This communication piece bridges the generation gap, provides discussion on digital, institutional and societal issues and proposes that the generations work together to make our future bright.
IMHO, GUD is definitely a great gift to give to those special baby boomers or GenXers in your life, and a valuable read for everyone at any age.
(N.B. The second part of my Christmas present to my mother was a FaceBook and Gmail tutorial on her new MacBook!)
Grown Up Digital advocates for the Net Generation and shows us why we should embrace, not resist or fear, the changes being ushered in by this cohort. One has to read the book to truly appreciate how far-reaching such changes are. After reading Grown Up Digital the way the Net Generation is shaping the world becomes plainly visible.
The beauty of Grown Up Digital is that it is accesible and relevent to everyone. I'm willing to bet that you will find Grown Up Digital's insights to be valuable in both the personal and professional areas of your life.
He provides excellent examples throughout the book of real-world situations and how they were addressed by nGen, as well as providing fascinating statistics throughout.
A great read, filled with enthusiastic optimism for the new generation. A must read for marketing professionals needing to understand the next generation of consumers."
It's definitely an interesting time to be writing about this topic. I think Grown up Digital provides a solid argument against those that suggest the Internet and video games are rotting the minds of today's youth. Of course, every generation is different than the previous one in very fundamental ways--generational differences are nothing new. This book is a valuable read because it explains these differences using strong, well-researched arguments, with plenty of interesting anecdotes and observations to keep you engaged. An informative and fun read.
Most recent customer reviews
A great book, filled with enthusiastic optimism for the new generation.
Bridge between the generations,after reading Grown Up Digital the way the Net Generation is shaping the... Read more
This book was recommended as important insight into how kids are impacted by the digital world. No revelation for me, very comment sense information if you look around you at... Read morePublished on April 11 2013 by sdyck
I had the pleasure of interviewing Mr. Tapscott and purchased this book as part of my research. His work and observations and lnowledge on the subject is more than complete and... Read morePublished on March 22 2013 by Denise Poirier
Awesome service. This was my 2nd purchase and I will buy again from you next time!!
I love the book!
This book is a must read for any parent or teacher of teenagers or young adults. Where once I was consistent with others of my age category in saying, "This generation is sooo... Read morePublished on Dec 16 2012 by Elaine Chapman
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