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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success Paperback – Jan 18 1993

4.1 out of 5 stars 10 customer reviews

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Product Details

  • Paperback: 224 pages
  • Publisher: Mariner Books; 1 edition (Jan. 18 1993)
  • Language: English
  • ISBN-10: 0395608449
  • ISBN-13: 978-0395608449
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Shipping Weight: 322 g
  • Average Customer Review: 4.1 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: #261,162 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Customer Reviews

4.1 out of 5 stars
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Top Customer Reviews

Format: Paperback
Once you understand what Guerrilla Marketing is all about by reading the bestseller by the same author, this is one of many other books in the series that will benefit you tremendously! To summarize what Guerrilla Marketing is all about - it is for business owners who want to use their time, energy and imagination rather than dollars to achieve their marketing goals.
This short 200 page book has 50 rules that small businesses need to follow to succeed. It feels like they are all based on common sense as you read through the rules. The book backs up the rules with good data and solid explanations. That's what sold me on a lot of the rules. I am still not so sure about a few rules but maybe as I start implementing the others, I will realize the value of the others.
As an example, here's rule # 17: 'Be sure your timing is on; the right marketing to the right people is only right when the timing is right'. It sounds like common sense and it is but the 10 tips that follow in this chapter on how to implement this rule are very valuable. This is what got me hooked on the rules in this book.
The 50 rules are divided into 4 parts - Golden Rules to Guide your Thinking, to Guide your Effectiveness, to Guide your Marketing Materials, and to Guide your Actions. My favorite rule is part 4, it is rule # 41: 'It is wise to aim to be first in line when your prospect buys, but it is more profitable to be second in line'. When I thought of the number of times that my primary choice of product or service was not able to provide good enough quality that I ended up becoming a loyal customer of my second choice is what made me take notice of this rule. In this chapter, 20 tips are shared that help take advantage of this long term strategy that is difficult for most Guerrillas that are strapped for cash.
Bottom line - if you have enjoyed some of the other books in this series, you won't be disappointed with this one. Good luck!
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Format: Paperback
Today there are many small businesses operating online that hope to improve their chances at becoming highly successful. Typically, many of them are run from homes or small offices on a small budget with little or no previous entrepreneurial experience. Guerrilla Marketing Excellence was written by Jay Conrad Levinson to offer much needed marketing assistance to many small businesses like these.
Sub-titled The Fifty Golden Rules For Small-Business Success, Levinson offers small business operators insightful ideas that will make a difference. Consider his advice to operate honestly and above reproach, producing and maintaining customer satisfaction, building good customer rapport, establishing customer follow-up, using the right marketing words and avoiding the wrong ones, letting professionals produce you marketing materials for you, building alliances with other companies, offering free incentive gifts, and keeping up on what the competition is doing!
Like other books in the Guerrilla series, Levinson encourages his readers to act aggressively when it comes to marketing opportunities. He advocates adherence to his "Golden Rules" and encourages them to be on the lookout for opportunities that may pass their way. He cites throughout the book some examples of real people and companies who succeeded with their marketing strategies and why they did, as well as pointing out those who failed and why. Readers may be in for a few surprises!
Although this book has been around since 1993 it still packs plenty of top-notch advice that will stand the test of time and can be used in any business setting, including online use. Consider where your business is at now and ask yourself if you need help.
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Format: Paperback
This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Levinson really sifts out a lot of nonsense of marketing tactics, and gives you one atomic weapon after another to really launch an effective attack on the marketplace and hold a position. It was a book of continuous eureka's for me as I read. I suggest keeping a notepad handy as you read because your bright ideas will begin to explode one after the other and you will want to record them for later use. This book is entirely loaded with data. I recommend it for everyone with a desire to be successful in business.
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By A Customer on Sept. 5 2002
Format: Paperback
It used to be that I couldn't put this book down. It was on point and insightful and really helped me start my business. But that was before a friend handed me Guerrilla PR Wired by Michael Levine. It was brilliant and current and the methods were spot on. Theories such as the Magoo Theory helped me to really zone in on why certain techniques work and why others don't. I couldn't go back to Guerrilla Marketing Excellence after that.
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Format: Paperback
This book gave me tremendous tools that I was able to immediately adapt and apply to my company to create long term expansion. I found the tips given by the author to be gems of wisdom unmatched by other books on the subject. He has a practical and direct way of conveying the brilliant strategies that can be understood and applied by anyone with even a mild interest in marketing. The tools given here are great stepping stones to higher success if you really take a minute to apply it to your activity. All in all a great reference and wonderful weapon in itself. I have found Levinson's viewpoint to be a very refreshing resource.
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