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High Interest Books: American Pop Culture: Advertising Paperback – Sep 1 2004


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Product Details

  • Paperback: 48 pages
  • Publisher: Children's Press (Sept. 1 2004)
  • Language: English
  • ISBN-10: 0516259431
  • ISBN-13: 978-0516259437
  • Product Dimensions: 21.5 x 15 x 0.3 cm
  • Shipping Weight: 23 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,489,133 in Books (See Top 100 in Books)
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Amazon.com: HASH(0x9e587048) out of 5 stars 1 review
HASH(0x9e029984) out of 5 stars Very good material Oct. 9 2012
By M. Heiss - Published on Amazon.com
Format: Library Binding
This book, in a short, photo-rich format, gets the basic facts of advertising to your kids. Showing early advertising and branding, then radio and television, and various persuasive techniques -- this book covers a lot of ground in only a few (48) pages.

Good glossary, includes words like: advertising, association, brand, broadcast...


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