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Hooked: How to Build Habit-Forming Products Hardcover – Jan. 1 2014

4.6 out of 5 stars 1,492 ratings

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Hardcover, Jan. 1 2014
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Frequently bought together

  • Hooked: How to Build Habit-Forming Products
  • +
  • The Design of Everyday Things: Revised and Expanded Edition
  • +
  • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)
Total price: CDN$101.66
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Review

"A must-read for everyone who cares about driving customer engagement." - Eric Ries, author of The Lean Startup

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." - Matt Mullenweg, founder of WordPress

"The book everyone in Silicon Valley is talking about." - Stephen P. Anderson, author of Seductive Interaction Design

"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." - Rory Sutherland, vice chairman, Oglivy & Mather

"Nir's work is an essential crib sheet for any start-up looking to understand user psychology." - Dave McClure, founder of 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." - Andrew Chen, technology writer and investor

"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." - Dr. Stephen Wendel, author of Designing for Behavior Change

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." - Publishers Weekly
--This text refers to an out of print or unavailable edition of this title.

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,492 customer ratings
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Reviewed in Canada on June 7, 2017
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Reviewed in Canada on November 11, 2016
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Reviewed in Canada on March 3, 2017
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Reviewed in Canada on February 7, 2019
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Reviewed in Canada on September 22, 2019
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Top international reviews

Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on May 2, 2017
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Myki
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
Reviewed in India on October 26, 2018
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Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on June 19, 2019
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on February 1, 2018
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StandiMC
5.0 out of 5 stars Habit Creation Bible
Reviewed in the United Kingdom on September 30, 2016
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Dot
5.0 out of 5 stars Hooked from the start!
Reviewed in the United Kingdom on August 7, 2017
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Peter Dwyer
4.0 out of 5 stars An interesting read but, use it's techniques with caution.
Reviewed in the United Kingdom on March 22, 2015
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Jonathan Slobom
5.0 out of 5 stars Hooked by Nir Eyal is one of the few great business books
Reviewed in the United Kingdom on March 3, 2016
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tom allen
5.0 out of 5 stars Great read
Reviewed in the United Kingdom on June 2, 2019
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andypandy
5.0 out of 5 stars Life changing
Reviewed in the United Kingdom on January 23, 2018
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Gary MacDonough
5.0 out of 5 stars Hooked on Hooked
Reviewed in the United Kingdom on January 18, 2015
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Tarek Amr
4.0 out of 5 stars Trigger, action, variable reward and investment.
Reviewed in the United Kingdom on July 21, 2014
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Pedro Eugenio Antunes
5.0 out of 5 stars Do you want to know how you are manipulated?
Reviewed in the United Kingdom on January 16, 2015
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Chris
2.0 out of 5 stars A wannabe new age guru
Reviewed in the United Kingdom on November 21, 2019
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Ash
5.0 out of 5 stars Great book, very accessible to those without prior psychology and business knowledge. A must read.
Reviewed in the United Kingdom on January 18, 2016
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