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Hop on Pop-PB Paperback – Jan 23 2003
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"[A]n introduction to cultural studies unlike any I have read before. . . . [R]evolutionary."
--Alan McKee, "M/C Reviews"
"[A] complicated and enlivening work. . . . [T]he pleasures and politics of popular culture are deftly explored in this book. . . ."
--Charles Fairchild," Australasian Journal of American Studies"
"Does the phrase 'academics and popular culture' evoke terrifying thoughts of impenetrable essays on the semiotics of Madonna lyrics? The editors of "Hop on Pop" want you to know that cultural studies has gotten a lot more user-friendly over the last decade. Adapting a phrase from cyperpunk writer Bruce Sterling, they write that today's cultural scholars 'engage with popular culture as the culture that "sticks to the skin."'"
--Jennifer Howard, "Washington Post"
"Henry Jenkins, Tara McPherson, and Jane Shattuc have collected a diverse array of intriguing insights into popular culture--not with disdain or postmodern mumble, but with real interest and even respect. "Hop on Pop" looks at pop culture as the water we swim in, as a muscular change agent, as the mirror held up to human nature."--Brenda Laurel, author of "Utopian Entrepreneur"
From the Publisher
"Borrowing McLuhan's metaphor, Henry Jenkins is a fish who discovered waterand has developed powerful new ways of studying it. Now he and co-editors Tara McPherson and Jane Shattuc have collected a diverse array of intriguing insights into popular culturenot with disdain or post-modern mumble, but with real interest and even respect. Hop on Pop looks at pop culture as the water we swim in, as a muscular change agent, as the mirror held up to human nature. One fish, two fish, red fish, new fishoh what we can learn by studying the media world we swim in."Brenda Laurel, author of Utopian EntrepreneurSee all Product Description
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
In all seriousness, reading the man's work is like waking up and realizing that you've been dreaming. He lifts the veil off the world we live in, the media stream that we swim in, and he illuminates its basic nature better than anyone I have ever read. He also has the great advantage of not being a "fogey", in other words he's not mystified by popular culture, he UNDERSTANDS it. He KNOWS why we like certain videogames and movies and doesn't berate the world for it, rather he simply looks at the underpinnings of those desires. Great stuff. Read all his works - and then visit VIDEOTOPIA because Professor Jenkins references it and it's cool.
Instead, you get a comprehensive look at everything from pro-wrestling to talk shows, television sit-coms to zines, and much more. The writing is sensible and leaves it up to the reader to draw final conclusions. A general theme is to not take popular culture too seriously and to understand that as consumers, we have the power to shape it. Further, popular culture is not always what it seems and high-flying rhetoric is used by big business and politicians to manipulate consumers for profit. Of course, we know that, but the essays offer us clues as to the process and how we can be more aware of how we are being manipulated.
The book is a long read if you do so cover-to-cover. But the essays themselves read fast. Although some people may wish to read only some of them, I highly recommend the whole book as there are a lot of insights offered into the topics covered as well as bits and pieces of information that allow you to walk away feeling knowlegeable about the topics covered.
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