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Hot Text: Web Writing that Works Paperback – Jan 11 2002

4.6 out of 5 stars 10 customer reviews

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Product details

  • Paperback: 528 pages
  • Publisher: New Riders; 1 edition (Jan. 11 2002)
  • Language: English
  • ISBN-10: 0735711518
  • ISBN-13: 978-0735711518
  • Product Dimensions: 18.5 x 2.8 x 22.6 cm
  • Shipping Weight: 885 g
  • Average Customer Review: 4.6 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: #418,373 in Books (See Top 100 in Books)
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Product description

From Library Journal

There is no shortage of material on web site usability (see Computer Media, LJ 3/1/02). Hot Text shines in its comprehensive coverage of online writing. One will find information on XML and writing for database-driven sites; creating FAQs, blogs and newsletters, and online r sum s; and becoming a web writer or editor. Although it does not break any new ground, Back to the User is a solid summary of current thought on the "user-centered" approach, covering both writing and design. It largely focuses on business sites, with additional information on e-commerce and branding. Both titles are appropriate for public libraries. Shaping Web Usability, while more academic, also addresses specific issues such as designing for older adults and handheld devices. Recommended for larger public and academic institutions.
Copyright 2002 Reed Business Information, Inc.

Review

Hot Text examines good writing practices and discusses their application to and implementation on the web. -- Dr. Jean A. Pratt, Business Information Systems, Utah State University

Inspiring, authoritative, fun, and personal—Hot Text is an instant classic. -- Rich Coulombre, Principal, The Support Group, Needham, Massachusetts

This is the best web writing book around, with excellent coverage of history, theory, and application. -- Muriel Zimmerman, Coordinator, Programs in Technical Communication, University of California, Santa Barbara

Warm, informative, conversational, inspiring, and honest, this book gave me great ideas and models without feeling like a lecture. -- Colombe Leland, Web writer, newspaper editor, Albuquerque, New Mexico

Why is online writing so bad? Probably because books like this haven't been available until now. Buy it. Read it. -- Seth Godin, Author of Survival is Not Enough, Permission Marketing, and Unleashing the Idea Virus

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TOP 1000 REVIEWERon November 23, 2002
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TOP 500 REVIEWERon March 17, 2002
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