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How to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers by [Rogers, Theo]
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How to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers Kindle Edition

4.7 out of 5 stars 3 customer reviews

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Product Description

Product Description

Do you want to sell more books on Amazon? Or to sell more of anything else? Then listen to what some of Amazon’s top reviewers have had to say about this book!

“My only question to the author is who are you and how do you know us so well?”
-Noname, TOP 50 REVIEWER on

“This is a fun, easy read... From experience, I can confirm that the author indeed knows what he is talking about”
-Bassocantor, TOP 50 REVIEWER on

“Thank you, thank you, thank you, Theo! I hope everyone who plans to request reviews from me will read this”

“Here's where Theo's entertaining guide comes in. Like any universe, the Amazon reviewer universe operates by certain rules, written and non-written. His clear and engaging guide to these rules will show you how to make the most effective use of your time and resources”
-L.M. Keefer, TOP 50 REVIEWER on

“he clearly understands human nature and the amazon reviewer landscape”
- C. MacPhail, TOP 100 REVIEWER on

“an essential guide”
-prisrob, TOP 100 REVIEWER on and TOP 50 reviewer on

“It is a complex world and Theo has managed to take that complexity and boil it down in to simple plain speaking and with the research and contacts to back it up.”
-Nick Brett, TOP 500 REVIEWER on

“If you have a book to sell, four bucks is a small amount to invest in this kind of solid insider information”
-NyiNya, TOP 500 REVIEWER on

“Want me to review your book? Read this first”
- Rahul Badami, TOP 500 REVIEWER on

“A must-read”
-Shastri JC Philip, TOP 10 reviewer on

All rankings current May 23rd 2015.

Written by an experienced Amazon reviewer, this book takes you behind the scenes and into the reviewer subculture that’s grown up on this website. Grounded in both psychological science and thousands of hours of conversation with some of the top reviewers Amazon, it gives you a deep, insider's knowledge of how the top reviewers think and operate. It not only walks you through exactly what to say and do: it takes you inside the reviewers’ heads so you can see for yourself why the approach given here is the one that works. Perhaps most importantly of all, it tells you what never to say or do!

Lessons include:

• A simple, four-part formula for writing emails that get your work reviewed.
• Three things never to say to reviewers!
• How to pick reviewers who are more likely to give you a good review.
• How to reduce the chance that a reviewer you contact will give you a bad review.
• How people get caught out when receiving reviews from friends and family.

This book is the complete insider’s guide to getting the kind of reviews that sell: that help authors to sell more books, and all other sellers to sell more of their products too!

But it’s not just about how to get good reviews – it’s also about how to avoid and deal with the bad ones. It will teach you which parts of the “Amazon Jungle” are virtual minefields, and how to avoid some of the costly mistakes that have rendered many sellers “persona non grata” among the entire reviewing community.

How to Get Good Reviews on Amazon teaches an honest, straightforward approach that works. It works because it’s not based on tricks or gimmicks but on a real understanding of how Amazon reviewers think and operate: most of all what they expect from authors and other sellers.

Want to know the real rules of the Amazon Jungle so you can finally sell more on this site?

Then get the book that more Amazon top reviewers recommend!

Product Details

  • Format: Kindle Edition
  • File Size: 1522 KB
  • Print Length: 74 pages
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #99,958 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Top Customer Reviews

Format: Kindle Edition
Well-written, insightful book that made me have a clearer picture of the nature of reviewers and how reviews can make or break any sales.
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Format: Kindle Edition
As an author, I want to attract the right reviewers to give an honest, credible synopsis of my book so that readers get an accurate picture of its message. Just as reviewers don’t want to be bombarded by getting ill-fitting requests, I don’t want to waste my time deciphering who to send requests to.

I was immediately engaged by the way Theo Rogers approached me, obviously having done his homework and personalizing his request. It was a good indication that the book would be just as useful in helping me garner reviews.

Rogers conveys the inner workings of the review world in a clear, frank, yet collegial manner. He sheds valuable insights on the Amazon reviewing culture, how to find and approach reviewers. He also provides great tips on what to do after the reviews have been written.

The information-packed book is full of tips that are easy to read, digest and implement.

I received this book in exchange for an honest review.
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Format: Kindle Edition
I recently had an author approach me for a book review. He emailed me saying if I could review his book. He had been kind enough to attach it as well. Unfortunately the email contained only the name of the book, the Amazon URL and the book attachment. There was no explanation of what the book contained, what genre it was and why it would interest me. I went to the book's page, and the book description was a one liner. I thought of replying back to educate the author to check the 'Interests' section on my Amazon page before contacting me, and how to improve the book description & cover.

I never sent the email.

What if the person took my constructive feedback as a criticism? He could leave a bad review on my own book as well. I gritted my teeth and ignored his review request. He lost a chance to get an honest review. I lost a chance to review a potentially good work.

And this is what this book is about. How to avoid unpleasant reviewing experiences, both for the seller as well as the reviewer. As an author and a reviewer both, I appreciate the common sense and balanced approach that the author has taken to explain both sides. Theo has come up with an excellent behind-the-scenes view of the Amazon Jungle. There were more than a few things that I wasn't aware of. I am glad to have read this excellent book.

Theo hits it on the head when he says that reviewers take reviewing seriously, and what the Dos and Donts are. I can sniff a spammer a mile away, and usually ignore them. And this thought process also helps me as I put myself in the reviewer's shoes when I ask for my own book's reviews.

A refreshing must-read for reviewers and authors. Reviewers - here I come. Authors - see my profile page interests, then contact me.
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Most Helpful Customer Reviews on (beta) HASH(0xa06d6534) out of 5 stars 157 reviews
29 of 32 people found the following review helpful
HASH(0xa07b6420) out of 5 stars Excellent Kindle book that levels the playing field for authors Aug. 29 2013
By Steven Johnson - Published on
Format: Kindle Edition
I love this book. I really wanted to give it 5 Stars because the author really opened my eyes as the inner workings and behind-the-scenes activities of top Amazon book reviewers. I never really thought about the Amazon Review eco-system much, but his clear, direct writing style and comprehensive approach to getting more -- and better -- Kindle book reviews helped me learn quite a bit about this very important aspect of self-publishing on Kindle. It was sort of like having an Army buddy walking you through a mine field, saying, "Step there" and "Careful! Don't step there."

He writes like a friend would, offering helpful advice based on his own years of experience as an Amazon Reviewer, but he doesn't push an agenda or direct the reader to follow his advice ....or else! He simply lets the reader know all the facts and then makes his suggestion on the best course of action. I like that. He lays out what to do and what you might just want to avoid, but he never criticizes the reader by going his or her own way. He seems to really want to warn the new author -- and, yes, the published authors already stomping about looking for more reviews -- that it's better to follow his common-sense advice and avoid the drama.

When you like a book, that qualifies for 4 Stars. When you love a book, that calls for 5 Stars. I know I would love this book and gladly change this review to 5 Stars if it contained a few extra things. The author covers a lot of ground in this book, carefully and methodically. He delivers a large "chunks" of information on a specific niche -- getting those all-important book reviews that can get yourself noticed by potential book buyers -- but it all comes in text. Page after page of text. No images or subheads. This formatting style made me have to go back and re-read some sections. I know it might be just me, but my eyes and brain could have used some help trying to digest this vital information.

I think that if the author would add some screenshots of what he is covering, it would not only be more appealing to the eye, but it would also help his message sink in better. At least for me it would. His sample email letters to reviewers was helpful in that it showed the short message, and I got the point he was trying to make right away.

Another improvement would be more bullet points and sub-heads to break up the text, and to call attention to the most important stuff. I think that would help me remember and retain this how-to info much easier.

Finally, like another reviewer pointed out, there are "reviews" and there are "testimonials" -- and I believe this book could be enhanced if that distinction was made and the author included his advice on reaching out to acquire testimonials.

For your information and full disclosure, I was given a copy of this Kindle book to read, but this review is my own honest opinion. It's well worth the cost -- about the price of a latte at Starbucks -- and what I learned from the author will be invaluable as I proceed to get more reviews for my own Kindle books. If you are a self-published author you will gain a real insight by buying, reading and applying the information that is included in this book. The lessons you'll come away with are vital to your goal of successfully selling more books.
13 of 13 people found the following review helpful
HASH(0xa08120cc) out of 5 stars √ This is a Real Review, not a FAKE! Aug. 26 2014
By Bassocantor - Published on
Format: Kindle Edition
This is a fun, easy read, with lots of great information on the reviewing process. From experience, I can confirm that the author indeed knows what he is talking about. He has obviously learned a lot--maybe a few things the hard way, I suspect.

The author begins HOW TO GET GOOD REVIEWS with a discussion of why people bother to write reviews. As Theo points out, a lot of folks really like helping others (Reason #1), and get a kick out of writing reviews (Reason #2). There's a few more selfish reasons, but that covers a lot of cases. As Theo puts it, "Reviewers take reviewing seriously." I can confirm what the author says. I take it seriously (but not TOO seriously). Also, if you check-out the reviewer forum, there are a lot of heated discussions about the whole review process. Some reviewers really get agitated when their reviews are slammed.

► The single most important idea in this book is the suggestion to get ARAT, which stands for Amazon Reviewer Analysis Tool. Wow! What a great tip! I did not know about it; in fact, I'm downloading it as I write this review.

Some other highlights and things I liked about this book:

♦ Extensive discussion on "shill" reviews, and how to spot them. Side note: On two occasions, readers have accused me of writing a "shill" or PR review. So, don't be overly quickly to assume a grand review is phoney. Mine were not.
♦ Interesting point about the privacy problems with Amazon "Wish List." I tried the Wish List, and that privacy issue may be gone. At least, I didn't see any issues with the sample writers I tried.
♦ Appreciate the fact that the links in the Table of Contents really work
♦ Good discussion about how to go about contacting reviewers. Don't spam everyone, and be considerate of their time. Nicely said.
♦ What "Not to do" when contacting reviewers. Don't ask for a 5-Star review, don't bribe them, don't whine about your reviews.
♦ I especially appreciated the author's admission that he would never leave a bad review on the work of a friend. I have been faced with that issue myself, and I have made the same decision. (Fortunately the friend forgot that he asked me to review his book; otherwise, I would have really been in a pickle.) On the other hand, I learned my lesson the hard way about leaving an overly positive review where not really merited--just to be a nice guy. Equally bad decision.

√ All in all, HOW TO GET GOOD REVIEWS ON AMAZON is an excellent book with lots of insight into the reviewing process. Authors--get this book and follow it! Recommend!

Note: I do not know this author, and he didn't try to bribe me that I know of.
19 of 21 people found the following review helpful
HASH(0xa07cf234) out of 5 stars Quick read full of good advice Aug. 8 2013
By TeacherWriter - Published on
Format: Kindle Edition
In this short book, one you can read in about an hour, you'll learn the ins and outs of the Amazon reviewing culture. From an insider's viewpoint, the author tells you what you need to do and what you must absolutely not do when asking for reviews.

He makes a point several times of not having your friends and family do reviews for you. For reviews to be reliable and helpful they must come from someone unrelated to your book or product, otherwise you may appear to be an untrustworthy seller. The author reveals that the top reviewers, readers, and buyers on Amazon will look at other reviewers' statistics to see if they are legitimate, or only "padding the reviews."

In this booklet, he provided a resource link to find reviewers on Amazon. He tells you why it's not a good idea to ask the top reviewers to write about your product. He also gives advice on how to find a reviewer's true identity when he or she is using a pseudonym. It's not as hard as you might think.

Overall, this booklet gives excellent, common sense advice, with some tips and techniques thrown in to the mix.

I received a copy of this book through a Goddess Fish book tour in exchange for an honest review.
26 of 30 people found the following review helpful
HASH(0xa050381c) out of 5 stars From a Top Reviewer Sept. 4 2013
By Noname - Published on
Format: Kindle Edition
My only question to the author is who are you and how do you know us so well? That's two questions, and a third: What's your rank?

As an Amazon Top Reviewer, I was curious about the solicitations I get, especially from authors. I can't begin to tell you how many authors have written me about how they see I like [insert genre], which I have never shown any interest in, and then go on to tell me about their book. My dear authors, that is not how it's done. Did they get it from Theo Rogers?

If they read his booklet, no. Rogers delves deep down into the Amazon reviewing culture: what motivates us, how to find us, and how to ask nicely. He includes information about what to do (and not to do) before and after the reviews have been written. There are even tips on how to stay out of shark infested waters.

I was impressed by the amount of information packed into such a short book. Both vendors and authors will find it useful. Reviewers will enjoy reading about themselves, and customers can gain some insight. Well done.
11 of 13 people found the following review helpful
HASH(0xa083d4b0) out of 5 stars Everything the author says in this short tome is consisitent with what I know to in fact be true. Aug. 27 2013
By Jeff Lippincott - Published on
Format: Kindle Edition
I liked this booklet. After years of reading books and posting reviews for them on Amazon I got to be pretty knowledgeable about the review system Amazon used, and now uses. At one time I was ranked just under the Top 200 mark. And everything the author says in this short tome is consisitent with what I know to in fact be true.

The book is broken into four chapters: (1) Inside the Head of the Amazon Reviewer, (2) Selecting Reviewers, (3) Contacting Reviewers, and (4) After the Review is Posted. I liked what the author included in each chapter and how he approached each topic. He does a nice job in presenting the lay of the land so to speak when it comes to how reviewers go about reviewing product on Amazon and how sellers should and should not try to get reviewers to post reviews for their merchandise.

Where the booklet fell short for me was the lack of instruction how a seller should have a system included in their sales process and/or self-promotion process to get bona fide customers to post reviews on Amazon. It seemed to me there was too much emphasis made on mining the Amazon site for data to find possible reviewers. Why not ask your customers in the mailing packet when you ship the product to remember to post a review on Amazon? Kind of the same thing as when you order something from a vendor on eBay that vendor is going to ask you to rate the shipping service.

Another thing that probably should have been mentioned, and wasn't, is that good reviews are good to get, but there comes a time when you will have enough reviews. I would have liked the booklet more if the author had gone into how many reviews are necessary to move a product on Amazon adequately. A seller really only needs maybe 8 to 12 good reviews. Less makes the buyer wonder if anybody has purchased the product, and more really does not help the seller all that much.

Oh yeah, one other thing. I don't recall the author ever distinguishing between testimonials and reviews. The booklet is about getting good "reviews." And a seller should want good REVIEWS! But so many of the "reviews" found on the Amazon site are mere testimonials. Reviews are not testimonials. I would have liked to see a chapter on the difference between the two, and what makes for a really good review. You won't find this in this booklet. 4 stars!