This book goes beyond how to sell and delves into the why? It helps those new to sales, and those of us who have been doing it for decades, to think about the customer first and foremost.
Well done Lee, Stan and Catherine. You wrote the book that starts where I finish off with "Powerful Personal Brands." I see them as great companion texts.
Welcome to authorhood, you have contributed nobly and added value to those who see sales as a craft and not just a way to make a single sale.
I received a preview copy of this book from a friend and enjoyed it immensely. I'm a small business owner and found it to be a concise evaluation of the sales process. Knowing yourself, knowing your customers and positioning yourself accordingly.