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How to Sell a Lobster: The Money-Making Secrets of a Streetwise Entreprenuer Paperback – Mar 15 2006

4.7 out of 5 stars 3 customer reviews

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Product Details

  • Paperback: 136 pages
  • Publisher: Key Porter Books; 1 edition (March 15 2006)
  • Language: English
  • ISBN-10: 155263759X
  • ISBN-13: 978-1552637593
  • Product Dimensions: 12.4 x 1.3 x 20.3 cm
  • Shipping Weight: 91 g
  • Average Customer Review: 4.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #17,337 in Books (See Top 100 in Books)
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Top Customer Reviews

Format: Paperback Verified Purchase
I have been teaching a regular course on being a consultant for over 10 years. When this book came out and I had read it, I have consistently recommended it to those who take my course. It is simple the best little book on marketing that I have read. The 16 stories that Bill Bishop uses to enlighten his readers about marketing can be adapted to any marketing situation. This is simply a brilliant little book, and I heartily recommend it to anyone who is a consultant. Thank you, Bill Bishop, for taking the time to draft this most useful little gem!

Keith Christopher PhD
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Format: Paperback
I love this book because it's easy to follow, easy ideas to implement into the business and gives success stories of businesses using the ideas. It's short, to the point, funny not intimidating. I've already implemented a few ideas and plan to do more. Anyone looking for logical, easy ways to increase business should have this book.
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Format: Paperback
In his first job, Bill Bishop learned a valuable lesson that helped him win a waitering contest by selling 1,400 lobsters.

A couple of decades later, the renowned marketing guru shares this and other lessons he has learned in his long and varied career. How to Sell a Lobster: The Money-Making Secrets of a Street-Wise Entrepreneur is a primer for the entrepreneur or anyone starting out in business for that matter. Mr Bishop''s approach is to use carefully conceived analogies to get across a number of fundamental sales and marketing lessons.

Each chapter begins with a client who faces a specific problem with their business. They want to grow but have come up against an obstacle, or they are having problems keeping their head above water. After explaining their predicament, the author refers their case to a fictional character called 'Marketing Mike.'

Marketing Mike clearly has a wealth of experience in business. He is able to illustrate the dilemma facing Mr. Bishop's clients clearly with a story as well as provide a solution that is right on the money every time.

None of the lessons here are particularly innovative or new. Where Mr. Bishop succeeds is in his ability to help the reader see issues in anecdotal terms. If they can understand the problem then they will feel they have control over the outcome, giving them the courage to take the right steps.

How to Sell a Lobster is a quick and often humourous read that dispenses with theory and gets to the point quickly. Time starved business owners who are looking for a no-nonsense, intuitive approach to marketing their company will find what they want here.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa123c8a0) out of 5 stars 5 reviews
2 of 2 people found the following review helpful
HASH(0xa156a6a8) out of 5 stars Very "out of the box" Jan. 29 2006
By John Grounds - Published on Amazon.com
Format: Paperback
I had the pleasure of reading this book prior to hearing Mr. Bishop speak at a recent conference. I must say he has some very interesting methods of sales.

While this isn't a "how to" book, it gives several very interesting stories of how outside the box thinking can propel a product or service forward toward success. Everytime I pass a nightclub with a line, I think "I wonder if they read this book?"

If you are a small business owner, I would recommend this book. If you are a salesman that has little control over how to market and present your product or service, then I would skip this and go toward something a little more technical.
1 of 1 people found the following review helpful
HASH(0xa3443624) out of 5 stars Short, Concise, Accessible Jan. 10 2013
By Karen L. Jett, CMA - Published on Amazon.com
Format: Paperback Verified Purchase
As a small business person with an accounting background, I have read numerous sales and marketing books. None of them had the impact on me that this book had. While none of the marketing approaches that are presented are new or unique, there is something about the stories and simplification that generated two new marketing ideas for my business. And I believe that a re-read will most likely spur more ideas.

I strongly recommend this book to small business owners that do no have a marketing background. It's a great introduction to sales and marketing that is accessible and easy to understand and apply.

A second great book for small business owners that would complement the information in How to Sell A Lobster is Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port. The combination of these two books will provide a great marketing and sales primer for any small business person.

Have an excellent day!

Karen L.Jett, CMA, author Grow Your People, Grow Your Business
and creator and facilitator of Strategic Plan-ting(TM) Workshops
1 of 1 people found the following review helpful
HASH(0xa155060c) out of 5 stars Might work for you, might not. Feb. 10 2010
By Ron Davis - Published on Amazon.com
Format: Paperback Verified Purchase
I found this to be an easy read but the advice is better done in other earlier books by other authors. That said you might get a morsel out of it. To me the book had the feel of an informercial.
HASH(0xa1203dc8) out of 5 stars Succint and Sticky Feb. 20 2013
By JR Johnson - Published on Amazon.com
Format: Paperback Verified Purchase
How To Sell A Lobster is a marketing parable. The stories are simple and I found myself reciting them to colleagues as possible solutions to their problems. It is simple enough to be remembered, which for me makes it more effective than a standard marketing textbook.
0 of 2 people found the following review helpful
HASH(0xa18f60e4) out of 5 stars Practical strategies Aug. 30 2006
By Michael G. Rayel, MD - Published on Amazon.com
Format: Paperback
Every page is full of practical strategies to make a sale. Unlike other sales books replete with unnecessary details, this one simply focuses on geat ideas that work. As an added bonus, each chapter aims to solve some common sale dilemmas. The author's style is very interesting if not completely captivating. Highly recommended!

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