How to Sell a Lobster: The Money-Making Secrets of a Streetwise Entreprenuer Paperback – Mar 15 2006
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Top Customer Reviews
Keith Christopher PhD
A couple of decades later, the renowned marketing guru shares this and other lessons he has learned in his long and varied career. How to Sell a Lobster: The Money-Making Secrets of a Street-Wise Entrepreneur is a primer for the entrepreneur or anyone starting out in business for that matter. Mr Bishop''s approach is to use carefully conceived analogies to get across a number of fundamental sales and marketing lessons.
Each chapter begins with a client who faces a specific problem with their business. They want to grow but have come up against an obstacle, or they are having problems keeping their head above water. After explaining their predicament, the author refers their case to a fictional character called 'Marketing Mike.'
Marketing Mike clearly has a wealth of experience in business. He is able to illustrate the dilemma facing Mr. Bishop's clients clearly with a story as well as provide a solution that is right on the money every time.
None of the lessons here are particularly innovative or new. Where Mr. Bishop succeeds is in his ability to help the reader see issues in anecdotal terms. If they can understand the problem then they will feel they have control over the outcome, giving them the courage to take the right steps.
How to Sell a Lobster is a quick and often humourous read that dispenses with theory and gets to the point quickly. Time starved business owners who are looking for a no-nonsense, intuitive approach to marketing their company will find what they want here.
Most Helpful Customer Reviews on Amazon.com (beta)
While this isn't a "how to" book, it gives several very interesting stories of how outside the box thinking can propel a product or service forward toward success. Everytime I pass a nightclub with a line, I think "I wonder if they read this book?"
If you are a small business owner, I would recommend this book. If you are a salesman that has little control over how to market and present your product or service, then I would skip this and go toward something a little more technical.
I strongly recommend this book to small business owners that do no have a marketing background. It's a great introduction to sales and marketing that is accessible and easy to understand and apply.
A second great book for small business owners that would complement the information in How to Sell A Lobster is Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port. The combination of these two books will provide a great marketing and sales primer for any small business person.
Have an excellent day!
Karen L.Jett, CMA, author Grow Your People, Grow Your Business
and creator and facilitator of Strategic Plan-ting(TM) Workshops