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How: Why How We Do Anything Means Everything Hardcover – Sep 1 2011

5.0 out of 5 stars 1 customer review

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Product Details

  • Hardcover: 384 pages
  • Publisher: Wiley; Expanded ed. edition (Sept. 21 2011)
  • Language: English
  • ISBN-10: 1118106377
  • ISBN-13: 978-1118106372
  • Product Dimensions: 16.3 x 3.2 x 23.6 cm
  • Shipping Weight: 699 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #244,499 in Books (See Top 100 in Books)
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Product Description


"Any book endorsed by Bill Clinton has to be worth a look.  Across its pages, moral philosopher and LRN founder Seidman argues that in our hyperconnected world, how we do things matters more than ever. The first version of how came out in 2007, but an updated version was recently released on the basis that its teaching are now even more applicable in a post-recession age. Seidman argues that the global downturn demonstrated the interconnectedness of the world in a way that we previously couldn't have begun to fathom, and the need to understand that the way we behave has ramifications for others-near and far. So what are you waiting for"? (Elite Business Magazine)

"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique challenges . . . it's clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."
—From the Foreword by President Bill Clinton

"Dov Seidman's How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
Elie Wiesel, Nobel Peace Laureate

"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much."
Thomas L. Friedman, New York Times columnist

"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today's wired and transparent global economy, companies that 'outbehave' their competitors ethically will also tend to outperform them financially."
Fortune magazine

"In his book HOW Mr Seidman explained why he feels behaviour (as opposed to the more fashionable management notions of engagement or motivation) is the key to organisational success….Thought leadership, and big ideas, are rare. But here is a challenging thought for you. Outbehave, outperform, outgreen – or out you go."
The Financial Times Business Life columnist Stefan Stern

"The book has understandably received a second wind, propelled by the global economic turmoil. Books like Seidman's on the importance of trust and building and strengthening corporate reputation are being heralded as the voices of sanity."
Economic Times journalist Arati Menon Carroll

"Dov Seidman captures the power that Ray Kroc instilled in us at McDonald’s from the day he opened his first restaurant in 1955—a culture based on values puts the customer first. In today’s world, focusing on the ‘how’ is critical to accelerating momentum. HOW is required reading for anyone seeking enduring success in business or life."
Jim Skinner, CEO, McDonald’s Corporation

"In HOW, Dov Seidman takes the idea of 'success' even further, redefining it as a quest for significance. Isn't that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you HOW. This book will change your life in profound ways."
–Author Marcus Buckingham

"Dov Seidman's book introduces you to the world of how in a way that will revolutionize the way you think about, assess, and experience success."
–Former Chief Learning Officer, Goldman Sachs and former head of leadership development at GE, Steve Kerr

From the Inside Flap

The flood of information, unprecedented transparency, increasing interconnectedness—and our global interdependence—are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.

For almost two decades, Dov Seidman's pioneering organization, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people doing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Foreword from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.

Divided into four comprehensive parts, this insightful book:

  • Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows

  • Provides frameworks to help you understand those hows and implement them in powerful and productive ways

  • Helps you channel your actions and decisions in order to thrive uniquely within today's new realities

  • Sheds light on the systems of how—the dynamics between people that shape organizational culture—and introduces a bold new vision for leading and winning through self-governance

The qualities that many once thought of as "soft"—values, trust, and reputation—are now the hard currency of success and the ultimate drivers of efficiency, performance, innovation, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors—and your life—and refocus your efforts in powerful new ways.

If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, open this book and discover HOW.

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Top Customer Reviews

Format: Hardcover
I read this book when it was first published (in 2007) and recently re-read this Expanded Edition, curious to know how well Dov Seidman's core concepts and key insights have held up. If anything, they are even more relevant -- and more valuable -- now than they were then. In fact, I believe they will become even more relevant in months and years to come.

In a global marketplace within which disruptive changes occur faster and in greater number than at any prior time that I recall, many (most?) people often feel like commodities, that they are being manipulated by forces over which they have little (if any) control. Seidman suggests -- and I agree -- that there is one area, however, where tremendous variation and variability still exist. "There is one area that we have not yet analyzed, quantified, systematized, or commoditized, one that, in many important respects, cannot be commoditized or copied: the realm of human behavior -- HOW we do what we do. When it comes to how you do what you do, there is tremendous variation, and where a broad spectrum of variation exists, opportunity exists. The tapestry of human behavior is so diverse, so rich, and so global that it presents a rare opportunity, the opportunity to [begin italics] outbehave the competition [end italics] and create enduring value."

In this Expanded Edition, Seidman eloquently reaffirms his abiding faith in what people of good will as well as talent can accomplish together, especially now that we are well into what he characterizes as the Era of Balance but also one in which behaviors can only be inspired:

"We are therefore also in the Era of Inspiration. Inspiration is the ultimate renewable energy resource.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9a08d6d8) out of 5 stars 39 reviews
10 of 10 people found the following review helpful
HASH(0x99f9c714) out of 5 stars Pointless drool. Spare yourself the pain. Feb. 11 2015
By Todd30 - Published on Amazon.com
Format: Hardcover
One of the worst books I have read in years. At times boring and unoriginal, other times trite and cliché, and still more often stupid to the point of being asinine, it's difficult to really capture the full breadth of all the different ways that this book fails.

Some of it reads like a painfully long-winded poster about motivation meant to adorn the walls of some disproportionately self-important middle-management guy, some of it is genuinely pointless stuff that basically just involves offering up terms everyone uses (such as the word "how") and then counting it as an original contribution amenable to the purpose of the book (whatever that might be), some of it is just name and term dropping like quoting Kierkegaard wildly out of context or calling connections "synapses", and some of it is just intellectual drool that should not have survived longer than 30 seconds on any editor's desk.

I groaned out loud when he claimed that good moral behavior is important because the internet makes our conduct well-known to everyone around us, and I got sick to my stomach on the REPEATED instances in which he tried to depict corporations as morally inclined institutions committed to good moral conduct more than anything else. The constant name-dropping, the references to himself as a moral philosopher, and the general insinuation that his co-opting of the word "how" was somehow an awe-inspiring philosophical accomplishment turned what would have otherwise been a boring and stupid book into a book I genuinely despised. I could go on. This book is pure trash.

I'm ordinarily quite loathe to quit a book, especially a short book like this one, but I did. I quit this book at least 7 times that I can think of, and each time I was drawn back to it because the stench of his not-yet-flushed-away argument grinded my gears to no end. Finishing it was like a victim watching his assailant finally being hauled off to jail; I had to see it through. But really, I regret ever starting it. Don't make my same mistake.
63 of 79 people found the following review helpful
HASH(0x9a005678) out of 5 stars David Toms on speed dial Feb. 24 2012
By JJ Rock - Published on Amazon.com
Format: Hardcover Verified Purchase
Considering all the positive reviews for this book, I almost feel like I read the wrong book.

Dov Seidman may have written an important book, I know he feels he did based on the writing style. The book is written more for the academic than the business person or casual reader. We read this book in a book club and literally no one found is readable. The author spends many portions of the book patting himself on the back.

The author name drops, one example is talking to David Toms (must have been on speed dial) about an incident with a penalty he took over a moved golf ball. He goes into great depth about his conversations with Altria (Phillip Morris). Note the Seidman's company LRN just happens to have a former Altria exec working for it.

Where he lost me was his argument that the internet has added transparency to business. I do not disagree that business needs more transparency, but the internet is far from transparent. It's just another layer of spin, an area that Seidman pretty much ignores.

This is a book with a pretty simple idea that takes itself far too seriously.

The wave metaphor never clicked with me. But I did the wave when I finished this book.
10 of 10 people found the following review helpful
By Rob g - Published on Amazon.com
Format: Hardcover
Generic manifesto from a self-absorbed CEO and frankly uninspiring. The general premise is nice in theory but the author is attempting to normalize a silly global 'paradigm' the same way bad professors push their defunct or redundant assertions on students.
51 of 64 people found the following review helpful
HASH(0x99fdd3cc) out of 5 stars Not really helpful May 3 2012
By Art Clarke - Published on Amazon.com
Format: Hardcover
I teach a graduate school class in organizational behavior and wanted to include this book as part of the reading list because I had heard some good things about it and the author. I was surprised to find the writing tedious and the examples trite. The author's obsession with sports metaphors (the "wave") and sports figures was tiresome and a bit embarrassing. The section about the Marlboro Man makes Seidman appear petulant, almost to the point of being ridiculous. I liked the message about transparency and decided to do some internet research on LRN Corporation. The story that emerges from the posts on glassdoor/com are not complimentary. One gets the impression that Seidman does not practice what he preaches. So why believe the HOW message? Readers will be far better off with anything from Drucker, Bennis or Peters.
14 of 16 people found the following review helpful
HASH(0x99fdd3fc) out of 5 stars Typical Management Book Sans Originality April 23 2014
By Meow - Published on Amazon.com
Format: Hardcover
Alright, so this book has some good ideas. But what it really comes down to is a mashup of--let's be real--cliched metaphors for the golden rule, applied to business management. This is pop business ethics and it, unfortunately, lacks originality.

Also, in tallying up the 5-star reviews written by employees of Dov Seidman (and noting the Glass Door comments about how employees are "strongly encouraged" to promote their CEO's book), one wonders at the [cough] ethics behind this "moral philosopher."