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How to Write Successful Fundraising Letters, with CD Paperback – Mar 28 2008

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Product Details

  • Paperback: 336 pages
  • Publisher: Jossey-Bass; 2 edition (March 28 2008)
  • Language: English
  • ISBN-10: 0787999083
  • ISBN-13: 978-0787999087
  • Product Dimensions: 21.5 x 2.6 x 27.6 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #523,470 in Books (See Top 100 in Books)
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Product Description


' You'll learn all the essential components of writing for success from this go--to book for writing for fundraising.' (, May 2011).

From the Back Cover

Your Guide to Writing Fundraising Letters That Will Get Results!

"This book helps us move from successful direct mail to the next mass appeal medium—the Internet. The final chapter is a must for all who are contemplating Internet appeals."
—Eugene R. Tempel, executive director, The Center on Philanthropy at Indiana University

"Once again Mal Warwick has shown why he is the 'guru of direct marketing.' Readersof the second edition of How to Write Successful Fundraising Letters will find themselves returning to its pages again andagain to enhance and reposition their own fundraising efforts."
—Judith E. Nichols, author, Pinpointing Affluence in the 21st Century, and senior vice president, Covenant House International

"Mal Warwick is a true fundraising guru and a source of indispensable knowledge. Fundraisers who omit reading the second edition of Mal's classic, How to Write Successful Fundraising Letters, do so at their own peril."
—Per Stenbeck, international fundraising director, UNICEF

"Mal has done it again! He's linked all the attributes of the Internet and e-mail to existing fundraising methods."
—James M. Greenfield, author and editor, The Nonprofit Handbook: Fundraising, Third Edition

"Mal Warwick has taken a great book, already a classic in the field, and made it even better. How to Write Successful Fundraising Letters is indispensable for any fundraiser who communicates with donors by mail or online. You'll keep it on your desk and refer to it again and again."
—Tan Chee Koon, executive director, National Volunteer and Philanthropy Center, Singapore

"Fundraisers who use the mail to raise money have long turned to Mal Warwick's classic, How to Write Successful Fundraising Letters. Now, those who are interested in using the web to increase donations and decrease costs should also read this new edition of Mal Warwick's book.The recommendations are practical, intuitive, and can be easily applied to help reach fundraising goals."
—Lauren Kass Harnishfeger, vice president, Individual and Institutional Giving, National Park Foundation

"Any organization will benefit from Warwick's vast experience, critical insights, and copious examples. I couldn't put the book down."—Simone P. Joyaux, ACFRE, Joyaux Associates

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Most Helpful Customer Reviews on (beta) HASH(0xa346c810) out of 5 stars 9 reviews
4 of 4 people found the following review helpful
HASH(0xa3586e4c) out of 5 stars Kirks Nonprofit Consulting Services June 19 2008
By Nicole - Published on
Format: Paperback Verified Purchase
This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
4 of 5 people found the following review helpful
HASH(0xa358796c) out of 5 stars Direct Mail Focused Sept. 19 2008
By New Board Member - Published on
Format: Paperback
I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic.
1 of 1 people found the following review helpful
HASH(0xa342afcc) out of 5 stars Absolutely necessary for any nonprofit! Aug. 25 2011
By Linda Compton - Published on
Format: Paperback Verified Purchase
As soon as I received this book I started reading it. The writing style is so good that anyone can zip right through it. It's informative and each chapter builds on the next. Within 2 days I had a wonderful fundraising letter written and was VERY pleased with how it turned out.
1 of 1 people found the following review helpful
HASH(0xa345a390) out of 5 stars One of the very best June 25 2013
By NiniBean - Published on
Format: Paperback
I have read many fundraisng books and this is one of the best I have ever read. It is thorough, explains everything you need to write and think through a fundraising letter. Really takes you through all the steps and explains everything very clearly, step by step. Outstanding.
HASH(0xa3472d14) out of 5 stars Do as he does. June 22 2013
By GskFn - Published on
Format: Paperback Verified Purchase
This is an outstanding how-to guide for direct mail copywriters. I first read it (an earlier edition) when, already a seasoned direct mail fundraiser, I needed to show a new staff member how to write copy. I lacked the budget to hire consultants or an experienced direct mail fundraiser. So I started "from scratch" with a bright, creative writer who knew nothing about direct mail - yet. We both read this book to provide a common frame of reference.

Little did I know, the experience of reading this book - and teaching the skills to an entry-level colleague - would lead to major improvements in my own writing. My colleague and I both became Warwick's students. We read this book backwards and forwards, and pulled it off the shelf every few months. Excellent copy emerged. Acting like an in-house direct marketing agency serving nine separate annual funds, we cranked out dozens of letters - helping to account for a 90% expansion in the pool of donors over a four-year period.

If you read one book about direct mail, let it be this one. As a bonus, the author's brisk, witty style sings out from the pages. Warwick makes the reader really *feel* what he has to say. The message is, do as he does.