Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Paperback – Dec 22 2006
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"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)
From the Back Cover
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantlyexemplifying the techniques by the writing of the book itself as you go along."
David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
Blair Warren, author of The Forbidden Keys to Persuasion
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Top Customer Reviews
Anyway, this review won't be here long. They deleted my one on Amazon.com.
Buy Made to Stick by Chip and Dan Heath instead.
If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.
In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth?
As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which really would give the book many times its cover price. He uses many techniques he does not explain. Nor does he extensively list the vocabulary used by advertisers. Nevertheless, I did learn many things.
I will be referring to this book time and again. The more often I read this book the more useful it seems, and I seem to pick up something new each time. It doesn't matter to me if you get this book or not, or if you like Joe Vitale or not.
A friend of mine is working on her own website, so I gave her a copy of this book, which she now tells me she has gone through several times. Having never written copy before, she finds it very valuable.
I do not like some of the tactics he uses in his book, linking it to other products and services, yet I do not allow my like or dislike for someone to stand in the way of whether I can get benefit from a book.
I hope you find this review helpful.
I have had many compliments on my website since.
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