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Hyundai and Kia Motors The Early Years and Product Development by [Southerton, Donald ]
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Hyundai and Kia Motors The Early Years and Product Development Kindle Edition

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Length: 33 pages

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Product Description

Product Description

Hyundai and Kia Motors: The Early Years and Product Development by Donald G Southerton provides deep insights into the rise of the Korean car industry.

From the 1960s to early 2000s, political and economic forces impacted the growth and development of the South Korean carmakers, including Hyundai and Kia Motors. In addition, the brands at times partnered for technology with Ford, Mazda, and Mitsubishi, along with world class designers like Giorgetto Giugiaro. Expanding rapidly the Korean brands soon looked to new international markets, including the U.S.

Despite the failure of Kia Motors to survive the IMF Crisis, the merger with Hyundai led to integrated technology research, development, and manufacturing-- not to mention the economies of scale needed for the Korean automaker to compete globally with industry heavyweights such as Toyota, Ford, GM, and VW.

Car models discussed including the Kia’s Brisa, Pride, Sephia, Sportage, and Rio along with Hyundai’s Pony, Excel and Santa Fe.

About the Author

Don Southerton has held a life-long interest in Korea and the rich culture of the country. His previous books center on culture, entrepreneurialism, and early U.S.-Korean business ventures. Southerton also extensively writes and comments on modern Korean business culture and its impact on global organizations. His firm, Bridging Culture Worldwide, provides consulting, training, and strategy on Korea-facing global business

Product Details

  • Format: Kindle Edition
  • File Size: 307 KB
  • Print Length: 33 pages
  • Publisher: Bridging Culture Worldwide (June 19 2012)
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B008D3VJFG
  • Text-to-Speech: Enabled
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  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #13,198 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Most Helpful Customer Reviews on (beta) HASH(0x9c6917e0) out of 5 stars 13 reviews
HASH(0x9cb0777c) out of 5 stars Since I bought a new 2013 KIA Soul...I wanted to find out more about the I read this book on Hyundai/KIA. Sept. 18 2013
By westcoastcop - Published on
Format: Kindle Edition Verified Purchase
Hyundai bought KIA a few years ago when KIA was not doing well. Now Hyundai and KIA are ran as completely different companies, yet share chassis and some parts..yet different and seperate designers, sales and engineering departments.

Now I understand the company culture and why they are the fastest growing Automobile company in the World! Since then, we bought 2 more KIA's..a Forte and a Sorento. My Daughter bought a new Sportage SUV last month.The rise in KIA's sales occured when KIA hired Peter Schreyer...who was the Designer for VW Audi...with some pretty impressive car designs under his design cars for KIA. KIA already had a good reputation for quality and reliability..but their cars were rathr plain looking. The transformation that occured at KIA with the looks and style of their well and the already great quality quickly grew KIA sales tremendousily.

Peter is now the President of KIA, as a reward for his dedication and hard work...and the growtn of KIA into a Globally recognised auto manufacturer. And as proof, our Soul and our Sportage were just named the best in initial quality in their class this month! Lowest number of initial issues/problems in their class.

KIA/Hyundai deserves the recognition, they earned it the hard working hard to achieve it!
1 of 1 people found the following review helpful
HASH(0x9cb03f74) out of 5 stars The best book about Korean automotive culture and history Aug. 25 2013
By christopher - Published on
Format: Kindle Edition Verified Purchase
One of the most educational books I've read in a long time it makes me want to learn more about hyundai and kia
HASH(0x9cb03290) out of 5 stars Interesting Oct. 21 2012
By Yuma Bob - Published on
Format: Kindle Edition Verified Purchase
Having been past the impressive new KIA plant in West Point GA. It got me interested in how KIA started. Two years ago I purchased a KIA
that was manufactuered at the GA. Plant, It now has 55,000 miles on it. And all very troublefree. The book helped justify my purchase. I would have liked to see more detail about KIA' growth here in the States

Silver Bob
HASH(0x9cd2627c) out of 5 stars Very Good Reading Nov. 3 2012
By Paul - Published on
Format: Kindle Edition Verified Purchase
I found the book easy to read with good specific information regarding the willingness of new management to make changes in management style and production methods for the good of the company and how these changes helped bring Kia to where it is today.
HASH(0x9c8018f0) out of 5 stars Too brief. July 3 2012
By B. Hoffman - Published on
Format: Kindle Edition Verified Purchase
Ok for free but more of the current company info is lacking. For instance there is only a brief mention of plans to build a Kia manufacturing in the U.S.. But I believe that the new plant was critical to the sucess of the new Kia lineup.