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The Icarus Deception: How High Will You Fly? by [Godin, Seth]
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The Icarus Deception: How High Will You Fly? Kindle Edition

5.0 out of 5 stars 6 customer reviews

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Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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If Seth Godin didn't exist, we'd need to invent him Fast Company Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger Forbes A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create Management Today

Product Description

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art

Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.

Godin shows us how it’s possible and convinces us why it’s essential.


Product Details

  • Format: Kindle Edition
  • File Size: 1676 KB
  • Print Length: 256 pages
  • Publisher: Portfolio; 1 edition (Dec 31 2012)
  • Sold by: Penguin Group USA
  • Language: English
  • ASIN: B0090UOLEW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #64,696 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Hardcover Verified Purchase
Please, please buy this if you are unhappy at work or thinking of becoming self-employed. Seth Godin is brilliant. His ideas are complex but he is able to explain them in a way that anybody could understand (without being boring to more advanced readers). I have recommended this book to several people in my life, all of whom found it to be a great read. It even inspired my friend to quit her job and now she is working on several different projects and is loving life.

If you feel like a slave to the system, pick up this book right now. You won't regret it.
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Format: Hardcover
I am a fan of Seth Godin's books.
But I have to admit, some of them leave me unsatisfied.
NOT THIS ONE!
This one is truly a gem. This one pushes the reader to his maximum potential by guiding him through a path of fearless art!
Or rather Art.
Art as your True Talent, you upmost potential.
Seth urges us to pursue our passion, regardless of what others thinks. Especially what others thinks.
His latest book build , as usual, on his previous books but is self-contained.
And the fact that this book was published it a prof on the concept in itself. Seth used the Kickstater platform to get his latest achievement published. Again, the book reminds us that his author has put in practice what he preaches.
A page turner.
A great motivator.
A great book.
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Format: Hardcover Verified Purchase
See the changing global economy through a different set of glasses. Learn what you need to do to succeed in a world where opportunities abound. Read The Icarus Deception to expand your mind.
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