Impact: Six Patterns to Spread Your Social Innovation Paperback – 2015
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"Impact beautifully distills the insights and deep wisdom of one of the world’s great social innovators. Etmanski’s book is far more than a practical guide: it’s an invitation to re-imagine possibilities for our lives and for the world we create.”
David Bornstein, author “How To Change The World”
From the Introduction:
Do you want to change the world but feel frustrated by the limited impact you and others have had? Do you feel that despite your best efforts, and indeed successes, you have hit a brick wall? You may have mounted a fierce advocacy campaign, seen your public education campaign go viral, pioneered a social program, mobilized new funds or changed a law, but the status quo has barely budged. Social and economic justice hasn’t increased. Power hasn’t shifted. The old paradigm survives. And the sharp, distinctive edges of your social innovation are in danger of being eroded, isolated or forgotten.
The paradox of short-term success versus long-term impact is the central question this book addresses. Many of us believed that by now we would have absolute poverty under control. Or pollution. Or child abuse. Or deforestation. Or any number of other social and environmental challenges. The solutions certainly exist. They just aren’t widely distributed.
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Drawing on a deep well of experience and practice, Al has offered up a useful and practical addition to the growing body of literature aimed at helping those who are wrestling some of society's toughest challenges. It is already being used as a guide for innovators and leaders in my home community and a source of inspiration for the potential intrepreneurs and change-makers that reside within our government and non-government agencies who haven't yet reached their full potential because they currently don't see themselves as potential social innovators or innovation centres.
He has made such an accessible and warm and humble and clear and smart and important piece of work. I feel proud of all of Canada somehow. What a contribution IMPACT will make, but also what a contribution all of the people profile within it have made. And still are. My heart swells.