on March 21, 2010
This book is written in easy to understand and easy follow language that anyone can make use of it, unlike some books that just drop resource names this book tells you which online tools are available to you and how to use them - right down to timing and customizing.
This book is great for anyone (more for newcomers to social media but everyone can learn something) trying to maximize their own web 'reach' that wants to increase traffic or customers to their site and increase their search engine ranking. They present a 'friendly' approach and preach web karma which helps you build relationships and then maximize on them. It is not a formula for over-night success, this builds a solid foundation to grow and learn on. What the book does remind you time and time again is that content is key - you should focus first and foremost on remarkable content (as to get others to remark upon it - in web parlance link to you, cite you and trackback to you.)
The To Do list at the end of each chapter / section makes it easy for you not to forget what you read and what to do. I read the book cover to cover away from the computer then after went through the To Do list from each chapter at the computer and found this incredibly helpful; I understood the big picture and could make sure my messages were clear when I did begin applying the tricks and tips to my pages and social outlets.
on November 2, 2009
The age of interrupt-driven Outbound Marketing is fast coming to an end. It is being replaced by Inbound Marketing, where vendors realize that it is far more effective to have interested customers & prospects find you. The key to being found is deceptively simple: 'Be Remarkable, Be Authentic, Be Connected'
Dharmesh Shah and Brian Halligan, founders of the remarkable Hubspot are the evangelists of this new era, and this book is the bible of Inbound Marketing. It is full of actionable tips and to-do lists that help marketers on their road to being found. It ties together all aspects of Inbound Marketing and outlines how to maximize the respective value of individual inbound Marketing tactics.
A must-read. A fast & entertaining read to boot.