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Influencer: The Power to Change Anything Hardcover – Aug 22 2007

4.4 out of 5 stars 17 customer reviews

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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill; 1 edition (Aug. 22 2007)
  • Language: English
  • ISBN-10: 007148499X
  • ISBN-13: 978-0071484992
  • Product Dimensions: 16 x 2.8 x 22.6 cm
  • Shipping Weight: 621 g
  • Average Customer Review: 4.4 out of 5 stars 17 customer reviews
  • Amazon Bestsellers Rank: #101,304 in Books (See Top 100 in Books)
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Product Description


“Far and away one of the best business books of the year.” (Hamilton Spectator)

From the Back Cover

Here's what some of the world's most influential people are saying about Influencer.

“AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers.”
-Stephen R. Covey, author of The 7 Habits of Highly Effective People

“Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society.”
-Muhammad Yunus, 2006 Nobel Peace Prize Winner

“Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last.”
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company

“If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat.”
-Deborah Norville, anchor of “Inside Edition” and bestselling author

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Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Hardcover
With so much popular literature in the Business and Personal Development fields, one would imagine that there is little need for yet another book that promotes itself on the "magic" of how to influence people.

What this book brings to the table, however, is less based upon the power of personality and trite formulas presented by someone with name recognition, and more based upon a growing field of knowledge in the Science of Organizational Leadership. Here is the science of correlative studies that seeks to analyze and demonstrate a tie between specific actions with predictable results.

While many technical journals and academic tomes exist to meet this need, the patience and expertise needed to sort through and glean the key information is not something that most people possess or are willing to exert the time and effort needed.

No matter. Here is a book, written in a reasonably conversational tone within the grasp of most laymen to begin the journey into this field and begin to benefit from the many studies out there that offer much in how exactly influence is exerted upon others in a manner that these studies would predict to have a strong probability of success.

Here you'll find the answers to questions such as what qualities have been present and identified as highly likely to produce similar results in most settings where they are applied. Answers such as what behaviors specifically will lead to change within a group? How can you overcome the natural resistence to change found in most groups and people and so capture their hearts and imaginations that change becomes inevitable and infectuous? How can you harnesspPeer pressure to work for your leadership and goals instead of against it?
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Format: Hardcover
Overall, a well-written and engaging book on a topic that could have been delivered in a very dry and distant manner. The authors employ a wide variety of examples to illustrate principles of influence, from weight loss to developing-country issues to corporate scenarios, giving the book widespread appeal. The examples follow powerful 'influencers' around the globe as they successfully change human behavior, including eradicating the guinea worm in Africa, curbing the spread of AIDS in Thailand, and reforming convicted gangsters in California. A variety of corporate and health care scenarios are also shared. The stories are poignant and attention-grabbing. The anecdotal style kept my interest and made abstract concepts accessible and applicable. I found myself thinking about the examples hours after I'd put down the book. And the authors' appropriate use of humor inspired several out-loud chuckles as I was reading. Overall, this book is hands-down the best and most thorough book I have ever encountered on influence. Persuasive. I would use their model for my company in a heartbeat. Only I'd want to hire them to come in and do all the hard work.
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Format: Hardcover
I tend to carry a lot of pessimism into a book such as this, partly because I’m exceedingly individualistic, partly because I consider the vast amount of sociological self-help books to be pure hokum, and partly because I know that I am personally way too messed up in the head to be radically “improved” by the contents of a single book. I also have a latent fear that a book such as this is somehow going to be a manifestation of that infernal Who Moved My Cheese? book. Believe it or not, however, I found Influencer to be a valuable read, as it provides a lot of fascinating insight into the workings of the human mind. Whether you call it motivation or manipulation, it is the authors’ contention that you can change virtually anything by understanding and implementing the types of techniques and strategies they identify and expound upon in this book.

To be a true “influencer,” you have to change your way of thinking, according to the authors. The real secret is not to concentrate on producing the outcome you desire; instead, you must target the behaviors responsible for producing that output. You absolutely have to change behavior patterns in order to yield the results you are after. It takes work, experimentation, etc., but baby steps in the right direction can ultimately lead to giant leaps in virtually any aspect of life, not just business. The authors identify and discuss six sources of influence which you must address in order to bring about and sustain comprehensive change. Success requires deliberate practice, a lot of honest feedback, the setting of mini-goals along the way to keep people motivated, flexibility and mutual collaboration, etc.
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Format: Hardcover
I was both fascinated and inspired with INFLUENCER: THE POWER TO CHANGE ANYTHING. I consider the concepts and strategies in the book to be a well-charted road map to succeeding at change.

After reading and re-reading the book, I have already begun to see practical application in my life. One of the profound ideas that I have taken to heart includes targeting just a handful of behaviors (what the authors refer to as Vital Behaviors). The idea that by changing just two or three bad habits or behaviors can make all the difference in whether you succeed at change is reassuring--if not inspiring. This concept makes challenges that once seemed intimidating and unattainable now manageable and achievable.

And, the six source model is literally a researched formula for succeeding at changing those vital behaviors. It makes so much sense that problems cannot be solved with one influence effort alone, (I don't know why this concept didn't occur to me before) but that by using several motivational and enabling forces you can actually succeed where you've been falling short time and time again.

The inspiration came by way of reading the moving case studies of people who are targeting both vital behaviors and applying them to the six sources of influence to solve some of the world's most devastating problems. These case studies propelled me through the book and showed me, literally, that any effort--even enormously devastating problems--can be solved.

Influencer ends the guessing game of change. It leaves you with nothing to chance and everything to gain when it comes to making important and necessary changes.
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