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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Hardcover – Oct 11 2010

4.4 out of 5 stars 8 customer reviews

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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (Oct. 11 2010)
  • Language: English
  • ISBN-10: 007174875X
  • ISBN-13: 978-0071748759
  • Product Dimensions: 16.3 x 2.1 x 23.6 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 4.4 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #83,892 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

An inspiring roadmap for anyone who wants to live a life of passion and purpose.
Tony Hsieh, CEO of Zappos.com, Inc., and bestselling author of Delivering Happiness
Apple changed the world with the Mac and hasn t stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.
Marc Benioff, chairman and CEO of Salesforce.com and bestselling author of Behind the Cloud
Steve Jobs reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone created multibillion-dollar ideas, and turned them into multibillion-dollar products that everyone loves and admires. This book is not an option. Buy it now; bank it tomorrow.
Jeffrey Gitomer, bestselling author of The Little Red Book of Selling In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds, it is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.
Tim Bajarin, president of Creative Strategies, Inc." --This text refers to the Paperback edition.

About the Author

Carmine Gallo is a communications coach for the world s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the "New York Times," the "Wall Street Journal," and "Investor's Business Daily." Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com"


Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Hardcover
Carmine Gallo's latest publication does a great job of inspiring those who are working on innovating. He surmises Job's innovation methods into seven concise principles, being: Do what you love, Put a dent in the Universe, Kick start your brain, Sell dreams not products, Say NO to 1,000 things, Create insanely great experiences, and Master the message. Throughout the book, he then clarifies each principle using many Apple stories, and direct quotes.

Though not included in his main 7 principles, I appreciated the bonus (8th) principle most. He adds into the conclusion the last principle: Don't let the bozo's get you down. In other words, if you are going to innovate, it also means that you will think differently. The world will not like this, the world will not understand this, and everyone will dislike your idea/s. This is the challenge the Steve Jobs took and takes on continually. He faces this, drives his innovation anyway, AND changes the world for the better.

Gallo includes iLessons at the end of each chapter, to briefly summarize and challenge the reader to do something about what they learned. These are a great idea for quick reminders on each chapter, and materializing the information into possible next-step plans - in your own life, business or career.

Innovation Secrets of Steve Jobs is an excellent book. It is an enjoyable read about the principles driving the most impactfully creative person of our times. Best of all these are principles we can all learn and apply.
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Format: Hardcover
Actually, what Carmine Gallo examines with both rigor and eloquence are no longer "secrets," nor are they insights of proprietary significance to Steve Jobs. On Pages 10-11, Gallo identifies and briefly discusses the seven principles in his book. For example, #1: "Do What You Love," a portion of Teresa Amabile's admonition expressed in an article that appeared in Harvard Business Review, "do what you love and love what you do" (1993); as for #3, "Kick-Start Your Brain," Doug Hall wrote a book, Jump Start Your Business Brain, that was published in 2001 and he claimed no authorship of that admonition.

My point is, the value of Gallo's book is not based on any the head-snapping revelations it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.

I also presume to assert that, with all due respect to Jobs, credit for the extraordinary success that Apple has achieved thus far must be shared by hundreds (if not thousands) of people who have been or are now centrally involved at every management level and in all areas of operations.
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Format: Hardcover
This book is a must read. People in North America will find that it holds the key for our very survival. Innovation.
Learn to do it; and we can change our world forever. We have to take the lead from Steve Jobs because he knows what he is doing.
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Format: Hardcover Verified Purchase
The title of this book is quite misleading. One would think that you'll get an insight into what really drives Steve Jobs but more than half the book is about other innovators... The writing style is boring, unfocused and I am forcing myself to continue reading this book. I would have expected more insight about Steve jobs and his company and how they apply innovation in day to day life. I obviously was expecting something else and I should have previewed more of this book befor buying it.
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