Insanely Simple: The Obsession That Drives Apple's Success Paperback – Feb 1 2012
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Top Customer Reviews
This is refreshing, and gave me some basis to understand more on the ads I see each and everyday, and also tools to measure their efficiency, or rank our job at a communication agency. A must read if you are interested in the advertisement world, but don't expect to have steve Jobs front and center in each page, he and excerpts appears to enlight the deep subject of this book: how to do efficient ads (and work!).
That being said, after a while it does become repetitive. We GET that Apple tries to be simple, and since that's the title of the book, he doesn't need to emphasize this over and over again.
I'd recommend it if you're interested in the subject
As Segall explains, "Simplicity doesn't spring to life with the right combination of molecules, water, and sunlight. It needs a champion - someone who's willing to stand up for its principles and strong enough to resist the overtures of Simplicity's evil twin, Complexity. It needs someone who's willing to guide a process with both head and heart." These are among the passages, themes, and concepts that caught my eye throughout Segall's lively and eloquent narrative:
o Standards Aren't for Bending (Pages 15-16)
o Small Groups = Better [Collaborative] Relationships (35- 38)
o The Perils of Proliferation (52-54)
o Thinking Different vs. Thinking Crazy (74-77)
o Simplicity's Unfair Advantage (93-95)
o Never Underestimate the Power of a Word (123-125)
o Death by Formality (132-135)
o Technology with Feeling (138-140)
o Ignoring the Naysayers: Inventing the Apple Store (180-184)
I have read all of the books written about Steve Jobs and Apple and reviewed most of them.Read more ›
Most recent customer reviews
A must read for anybody interested in the Apple phenomenon.Published 2 months ago by William Roberto Wilson
Once again this book was purchased as a Christmas gift for my son who is an Apple employee and he was thrilled to receive it . On his behalf it is a 5.Published on Jan. 4 2014 by Debbie Woodman