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Insanely Simple: The Obsession That Drives Apple's Success Paperback – Feb 1 2012

4.6 out of 5 stars 7 customer reviews

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Product Details

  • Paperback
  • Publisher: Portfolio (Feb. 1 2012)
  • Language: English
  • ISBN-10: 0670921181
  • ISBN-13: 978-0670921188
  • Product Dimensions: 15.3 x 1.7 x 23.4 cm
  • Shipping Weight: 322 g
  • Average Customer Review: 4.6 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #1,435,864 in Books (See Top 100 in Books)
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Customer Reviews

4.6 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
Insanely simple book: it pretends to talk about Steve Jobs, when it explains the power of Simplicity, the power of focus, the power of values, and moreover the power of "Keep It Simple Stupid".

This is refreshing, and gave me some basis to understand more on the ads I see each and everyday, and also tools to measure their efficiency, or rank our job at a communication agency. A must read if you are interested in the advertisement world, but don't expect to have steve Jobs front and center in each page, he and excerpts appears to enlight the deep subject of this book: how to do efficient ads (and work!).
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Format: Paperback Verified Purchase
This is an interesting look into some of Apple's big moments. Ken Segall obviously has experience with Steve Jobs and the overall point of the book is an interesting perspective.

That being said, after a while it does become repetitive. We GET that Apple tries to be simple, and since that's the title of the book, he doesn't need to emphasize this over and over again.

I'd recommend it if you're interested in the subject
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Format: Hardcover
As Hannibal Lector explains to Clarice Starling in The Silence of the Lambs, the Roman emperor and philosopher, Marcus Aurelius, endorsed the idea of focusing on the essence of a subject. The French later formulated the concept of the précis. Still later, Oliver Wendell Holmes observed, "I would not give a fig for simplicity on this side of complexity but I would give my life for simplicity on the other side of complexity." All this serves to create a context, a frame of reference, for Ken Segall's brilliant analysis of what drove Steve Jobs to create an insanely great company that continues to produce insanely great products.

As Segall explains, "Simplicity doesn't spring to life with the right combination of molecules, water, and sunlight. It needs a champion - someone who's willing to stand up for its principles and strong enough to resist the overtures of Simplicity's evil twin, Complexity. It needs someone who's willing to guide a process with both head and heart." These are among the passages, themes, and concepts that caught my eye throughout Segall's lively and eloquent narrative:

o Standards Aren't for Bending (Pages 15-16)
o Small Groups = Better [Collaborative] Relationships (35- 38)
o The Perils of Proliferation (52-54)
o Thinking Different vs. Thinking Crazy (74-77)
o Simplicity's Unfair Advantage (93-95)
o Never Underestimate the Power of a Word (123-125)
o Death by Formality (132-135)
o Technology with Feeling (138-140)
o Ignoring the Naysayers: Inventing the Apple Store (180-184)

I have read all of the books written about Steve Jobs and Apple and reviewed most of them.
Read more ›
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Format: Kindle Edition Verified Purchase
Ahhhh The beauty of Apple's corporate, marketing and design philosophy. JUST WOW! Makes me understand the power of Vision and sticking to it means a lot of NO. Wish my company would streamline and realize that complicated is cumbersome. I LOVED THIS BOOK and am incorporating it into my personal strategy for a satisfying life.
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