Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package Paperback – May 2003


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback, May 2003
"Please retry"
CDN$ 62.02 CDN$ 20.50
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.



Product details

  • Paperback
  • Publisher: Prentice Hall College Div; 2nd Revised United States ed edition (May 2003)
  • Language: English
  • ISBN-10: 013106052X
  • ISBN-13: 978-0131060524
  • Product Dimensions: 21.6 x 2.3 x 26.7 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,126,391 in Books (See Top 100 in Books)
  • ¿Quieres informarnos sobre un precio más bajo?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Review

"The "Building an IMC campaign" is an EXCELLENT idea! I would use the software." - Jerome Christian, Coastal Carolina University "Each chapter is perfect in length, giving information in manageable portions to the student so as not to overwhelm. The examples are great... you have chosen larger size for your graphics in most cases which really aids in the learning process. I love the software package for promotional plan development and I like the way the book is organized." - Stefanie Garcia, University of Central Florida "I really like Clow & Baack's distinction between Consumer and Business Buyer Behavior. I am very impressed with the coverage of all of the subjects in the Clow/Baack text." - Bob Gulovsen, Washington Univ. St Louis "The strength of Clow and Baack's book is its "accessibility" for an undergraduate student population. The authors are to be congratulated for outstanding chapter introductions/overviews and great opening vignettes." - James Maskulka, Lehigh University "Well researched and up to date. Integrated communication is stressed more in Clow." - Sreedhar Kavil, St. Johns University "Excellent coverage of IMC and promotion functions- excellent examples for products that traditional students can relate to." - Jerald Weaver, SUNY Brockport "I like this feature Building An IMC Campaign as it can be used as a semester long project and offers a good framework."- Esther Page-Wood, Western Michigan University "This pops! Really. Not just because of the ad-like cover. The inside page design has a welcome energy---cover to cover. The use of bright colors, white space and bold type is contemporary without getting fashionably messy. The ad examples are up to date and relevant; charts are quick and clear and the text is structured and written with simplicity and logic." - Jon Mindell, Baruch College of CUNY


Customer Reviews

There are no customer reviews yet.
5 star
0
4 star
0
3 star
0
2 star
0
1 star
0
Share your thoughts with other customers

Most Helpful Customer Reviews on Amazon.com

Amazon.com: 3.3 out of 5 stars 37 reviews
5 people found this helpful.
1.0 out of 5 stars"Economy Edition" translates into "We do not want to tell ...
on November 24, 2014 - Published on Amazon.com
Verified Purchase
One person found this helpful.
2.0 out of 5 starsA required text for class
on April 4, 2015 - Published on Amazon.com
Verified Purchase
One person found this helpful.
3.0 out of 5 starsGreat Information, Poorly Edited
on February 12, 2015 - Published on Amazon.com
Verified Purchase
One person found this helpful.
1.0 out of 5 starsThis book sucks
on November 15, 2016 - Published on Amazon.com
Verified Purchase
One person found this helpful.
3.0 out of 5 starsDisappointed in the publisher
on December 2, 2016 - Published on Amazon.com
Verified Purchase