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Integrated Web Design: Building the New Breed of Designer and Developer Paperback – Sep 16 2002

4.3 out of 5 stars 4 customer reviews

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Product Details

  • Paperback: 224 pages
  • Publisher: New Riders; 1 edition (Sept. 16 2002)
  • Language: English
  • ISBN-10: 0735712336
  • ISBN-13: 978-0735712331
  • Product Dimensions: 18 x 1 x 22.9 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 4.3 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #3,748,253 in Books (See Top 100 in Books)
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Product Description

From the Publisher

It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight: LEARN FROM EACH OTHER OR GO BACK TO THE 90s.

Without a balance of technical skill and aesthetic instinct, programmers can be severely limited in their abilities to improve web sites, and designers may fall short of successfully making heavy markup changes. Even in a specialized industry, those who are most empowered, most able to find good jobs and contacts, and most able to adapt to our industry's rapid change, are those with diverse but integrated skills.

This potent little guidebook shows the way toward developing and refining those integrated skill sets, the ones that make you more valuable to your clients, to your employer, to your partners, to whoever has a stake--and a say in the success of--in your future.

In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at her profession in a unique series of discussions and tutorials that's long overdue, addressing:

--The state of the dualistic profession of web design/development (aka web building)
--Why the concept of integration is paramount to success
--What other leaders in the industry have to say about integrating your skills
--The nuts and bolts of working with logic and creativity as they apply to design and technology:
--How to understand color, shape, space, and typographic design concepts from the perspective of technology
--How to use markup, CSS, scripting, and multimedia from a design perspective
--How to become an innovative web builder and independent thinker in a rapidly changing environment

Stop thinking of yourself as either a web designer or a web developer: You are a web builder, and these are exciting times.

Let Molly and I know how you're doing out there, okay? Cheers, Steve Weiss, executive editor, New Riders. steve.weiss@newriders.com

From the Back Cover

At last, there's a book that shows web developers and web designers how to work together! Integrated Design: Holistic Strategies for Mastering the Web will help web builder's with weak design skills or web designer's with inadequate technical knowledge work together to meet todays demands in the world or web creation. Molly Holzschlag is renowned throughout the web design and development community. While conceptual in its approach, the book draws on pragmatic examples within and without the web design community to help you directly apply its precepts.

This book begins by discussing artistic and technical concepts in web design separately, and then merges them together both conceptually and through examples. The goal is to step the designer through the process of integrating technical and design practices in order to deeper their understanding of the how and why of technology both inside and outside the realm of web design. With this deeper understanding, web site builders will be able to apply more integrated design practices to their everyday work. Molly's web site is an extension of the book, offering samples to those who've heard of the book but haven't bought it, plus visual examples and exercises demonstrating the concepts in the book.

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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
This book brings artists and programmers up to speed with what's happening today in Web design. It wisely covers XHTML, CSS, XML, SVG, SMIL -- all growing in popularity and in importance in the world of Web design. It'll help the artistically-inclined integrate their skills with Web design. It'll help programmatically-inclined integrate their skills with the "design" side of color, shape, and typography. The book speaks to these two distinctive groups and how to merge themselves into the areas where they usually need a helping hand.
A reviewer indicated it's nothing new to merge the folks from the print world and the programming world into Web design. However, as technology advances and more people get interested in exploring Web careers, they need updated information.
This book is not focused on problem solving, but more on education. It provides a handful of tools for integrating technology. There's much more on this topic, but I believe this book is trying to educate the reader and prepare her for the next steps. The Internet waits for no one and Holzschlag brings the logical and artistic types up to speed by speaking their language and guiding them through unfamiliar territory, so they won't be left behind in the Internet's wake.
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Format: Paperback
I found this book to be a disappointment. The main premise that a web developer must be as much an artist as a programmer is hardly new. Such ideas were heartily discussed and written about almost half a decade ago. Holzschlag laments about the distinction made between coders and designers, correctly arguing that it limits the quality of web sites. However, that distinction has largely vanished, as nearly all developers are part of a team that largely eliminates this artificial barrier. With the tremendous power of the packages that are now available, the development of sophisticated content is also well within the grasp of most programming novices.
The middle of the book, where details such as the role of color in different cultures and how to choose a font are examined is by far the best part. This information is useful and properly applied it can really improve the appearance of a site. The final third of the book is a primer on basic XHTML, one on cascading style sheets, the role of scripting and brief descriptions of new integration packages. None is very long or detailed and quite frankly, I don't see where developers need a description of the basic structure of an HTML file.
All developers must constantly work to upgrade their skills in all areas of web development. Unfortunately, this book is not one of the better sources to help you in that effort.
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Format: Paperback
INTEGRATED WEB DESIGN
Building the New Breed of Designer and Developer
AUTHOR: Molly E. Holzschlag
PUBLISHER: New Riders
REVIEWED BY: Barbara Rhoades
BOOK REVIEW: Remember 10 years ago when web designing was a one-man (or woman as the case may be) job? If so, this is the book to bring you up-to-date. The first three chapters give you an overview of where the web has been and where it is going in the future and how to get on the bandwagon to get there.
Color, space, shape and type each have a chapter on how each of these items should be handled in the web of the future. There is a chapter about XHTML-style and it is compared to the game of Jenga. And would a web design book be complete without a chapter on CSS? Of course not and this book has one which gives the reader information on how to do CSS layouts. The tips section can be found on the edge of the various chapter pages and contain some very good resources complete with the URL.
The final chapters talk about Flash, SVG and SMIL. If you don't know what these are, (and the author is not talking about the program FLASH!) then you better get this book and read up on it. In less than 200 pages, the author has packed a huge amount of information to help the reader get their web designs up-to-date. Be sure to get a copy for your use.
Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
I am a hard core coder and I got this book by mistake. Out of curiosity I started reading it. Too my surprise I found it very enjoyable, informative and easy to read. Her philosophy of the Web and integration of Designer and Programmer is very insightful. I am recommending this book to the members of my user group.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9ee51264) out of 5 stars 3 reviews
2 of 2 people found the following review helpful
HASH(0x9ee5e3f0) out of 5 stars Information Galore Sept. 25 2002
By BarbaraLyn - Published on Amazon.com
Format: Paperback
INTEGRATED WEB DESIGN
Building the New Breed of Designer and Developer
AUTHOR: Molly E. Holzschlag
PUBLISHER: New Riders
REVIEWED BY: Barbara Rhoades
BOOK REVIEW: Remember 10 years ago when web designing was a one-man (or woman as the case may be) job? If so, this is the book to bring you up-to-date. The first three chapters give you an overview of where the web has been and where it is going in the future and how to get on the bandwagon to get there.
Color, space, shape and type each have a chapter on how each of these items should be handled in the web of the future. There is a chapter about XHTML-style and it is compared to the game of Jenga. And would a web design book be complete without a chapter on CSS? Of course not and this book has one which gives the reader information on how to do CSS layouts. The tips section can be found on the edge of the various chapter pages and contain some very good resources complete with the URL.
The final chapters talk about Flash, SVG and SMIL. If you don't know what these are, (and the author is not talking about the program FLASH!) then you better get this book and read up on it. In less than 200 pages, the author has packed a huge amount of information to help the reader get their web designs up-to-date. Be sure to get a copy for your use.
2 of 2 people found the following review helpful
HASH(0x9ee5e54c) out of 5 stars A book for artists and programmers interested in Web careers Oct. 20 2002
By Meryl K. Evans - Published on Amazon.com
Format: Paperback
This book brings artists and programmers up to speed with what's happening today in Web design. It wisely covers XHTML, CSS, XML, SVG, SMIL -- all growing in popularity and in importance in the world of Web design. It'll help the artistically-inclined integrate their skills with Web design. It'll help programmatically-inclined integrate their skills with the "design" side of color, shape, and typography. The book speaks to these two distinctive groups and how to merge themselves into the areas where they usually need a helping hand.
A reviewer indicated it's nothing new to merge the folks from the print world and the programming world into Web design. However, as technology advances and more people get interested in exploring Web careers, they need updated information.
This book is not focused on problem solving, but more on education. It provides a handful of tools for integrating technology. There's much more on this topic, but I believe this book is trying to educate the reader and prepare her for the next steps. The Internet waits for no one and Holzschlag brings the logical and artistic types up to speed by speaking their language and guiding them through unfamiliar territory, so they won't be left behind in the Internet's wake.
2 of 2 people found the following review helpful
HASH(0x9ee6051c) out of 5 stars Integrated Web Design Sept. 30 2002
By Charles Boothroyd - Published on Amazon.com
Format: Paperback
I am a hard core coder and I got this book by mistake. Out of curiosity I started reading it. Too my surprise I found it very enjoyable, informative and easy to read. Her philosophy of the Web and integration of Designer and Programmer is very insightful. I am recommending this book to the members of my user group.


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