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Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method Hardcover – Aug 18 2014

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Product Details

  • Hardcover: 528 pages
  • Publisher: Wiley; 4 edition (Aug. 18 2014)
  • Language: English
  • ISBN-10: 1118456149
  • ISBN-13: 978-1118456149
  • Product Dimensions: 18.5 x 4.2 x 26.2 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #78,454 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

“[This] is a great book. It is authoritative, engaging, easy to read, well integrated, and yet is specific enough to serve as a ‘how-to’ manual for beginning researchers. Moreover, it is grounded in current literature, based on original and integrative theory, and is very up-to-date.”
Thomas M. Guterbock, University of Virginia

Invaluable to any researcher seeking quality feedback from survey questions

This update of the classic text on survey design enables researchers to apply tried-and-true methodologies across multiple channels for the best possible response rates and most insightful feedback. At the center of this resource is the concept of tailored design, which strives to make surveys attractive and relevant while minimizing the burden on respondents. For students and professionals alike, This book offers the guidance necessary for conducting surveys via traditional paper and mail, but also includes information for the digital age with mobile devices, tablets, and online tools.

With detailed case studies that take the content from theory to practice, this Fourth Edition provides detailed instruction on the latest survey design concepts. Learn:

  • Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
  • How and when to use mail, telephone, and Internet surveys to your maximum advantage
  • Proven techniques to increase response rates
  • The best way to obtain high-quality feedback from mail, electronic, and other self-administered surveys
  • From a companion website with additional examples of questionnaires and contact materials from multiple surveys as well as other tools to help researchers design quality surveys

For more than two decades, the previous editions of this book have defined excellence in terms of designing and administering research. This Fourth Edition builds upon that reputation with updated tools and strategies to help researchers generate useful.

About the Author

Don A. Dillman, PHD, is Regents’ Professor in the Department of Sociology and the Social and Economic Sciences Research Center at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000.

Jolene D. Smyth, PHD, is an associate professor in the Survey Research and Methodology Program and the Department of Sociology and is the Director of the Bureau of Social Research at the University of Nebraska-Lincoln.

Leah Melani Christian, PHD, is a Director in Research Methods at Nielsen where her work focuses on panel recruitment and maintenance.

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Most Helpful Customer Reviews on (beta) 4.9 out of 5 stars 13 reviews
5.0 out of 5 stars Five Stars Aug. 19 2016
By Sandy Cortez-Rucker - Published on
Format: Hardcover Verified Purchase
Very helpful with my Dissertation information.
11 of 11 people found the following review helpful
5.0 out of 5 stars The best survey research methods book out there... great for both beginners and experts Aug. 25 2014
By El Tonio - Published on
Format: Hardcover
I have a Ph.D. in communication and been conducting survey research for nearly 25 years. I have been and continue to be a huge fan of this book (I've owned every edition since the first). It provides tons of great information about how to motivate participants, as well as how to reduce nonresponse and measurement error. It includes very helpful sections dealing with the basics of crafting good open and closed questions, and it also provides great ideas for ways to pretest your survey before full implementation. Most importantly, it covers best practices for all types of surveys, including mail and Internet surveys. It does a nice job of incorporating expert advice from the authors based on their vast experiences in this area, as well as summarizing some of the most important scientific literature on survey research. And, it does all this in a way that is very accessible and easy to read for the novice and expert alike

I buy every edition as soon as it comes out, and also require it in all the research methods / survey research courses I teach. My students always learn tons of new and valuable information, and even thought I have been doing survey research for many years I often pull it out when designing a new survey to get ideas or to make sure I'm not missing anything important. If you are planning on doing a survey, I highly recommend getting and reading this book before you do. Whether this is your first survey or most recent in a long line of surveys, you are sure to learn something new and valuable that will increase both the quality and quantity of your data.
2 of 2 people found the following review helpful
5.0 out of 5 stars Even better than previous editions Jan. 4 2015
By David C. Cox - Published on
Format: Hardcover Verified Purchase
Even better than previous editions. Contains literally hundreds of useful, non-intuitive-to-the-layman, suggestions on the design of all kinds of surveys, so that it is an invaluable resource for designers and practitioners. Not only that, it is very readable - you'd expect a book with a title like this to be a real snoozer.
1 of 1 people found the following review helpful
4.0 out of 5 stars but I still feel like it is not a real stand alone book anymore May 5 2015
By gdouglaso - Published on
Format: Hardcover Verified Purchase
Solid book. It is considered the hallmark for survey building excellence -- not sure it is really keeping up to the times in terms of all of the different types of surveys possible now that we are moving more and more to digital. Yes, the principles remain relatively constant, but I still feel like it is not a real stand alone book anymore.
1 of 1 people found the following review helpful
5.0 out of 5 stars Five Stars Feb. 14 2015
By Moi Mooi - Published on
Format: Hardcover Verified Purchase
An useful guide for survey item development