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The Internet Trap: Five Costs of Living Online Hardcover – Feb 15 2018

3.9 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 128 pages
  • Publisher: Rotman-UTP Publishing (Feb. 15 2018)
  • Language: English
  • ISBN-10: 1442649836
  • ISBN-13: 978-1442649835
  • Product Dimensions: 16 x 1.7 x 23.5 cm
  • Shipping Weight: 340 g
  • Average Customer Review: 3.9 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #219,076 in Books (See Top 100 in Books)
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Product description


"Five traps to watch out for relate to temptation, information, customization, comparison, and privacy … How can traps be avoided? Mukherjee says an occasional "internet detox" may be in order … Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners."

(P. G. Kishel Choice Vol 55:12: August 2018)


"If you ever wondered whether the Internet has made your life better or worse, this provocative and compelling book is for you. The Internet Trap uses the latest research in consumer psychology to describe the pitfalls of the Internet and what you can do to avoid them."

(Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia University)

"The Internet has fundamentally changed how we work, live, and play. Ash’s book provides a thought-provoking analysis of these changes based on research in marketing and consumer psychology. As people, employees, employers, or parents, we can all use The Internet Trap as a guidebook for finding a better balance in our lives."

(Vito Piazza, Group President, Sid Lee)

"Practitioners and students alike will love The Internet Trap. It offers a fresh and novel take, informed by consumer psychology research, on the pitfalls of Internet-based communication. It is sexy and smart."

(Angeline Close Scheinbaum, Stan Richards School of Advertising & Public Relations, The University of Texas at Austin)

"At a time when everyone is discussing the digital revolution, The Internet Trap runs contrary to popular form and offers a fresh perspective on the Internet."

(Suresh Ramanathan, David R. Norcom ’73 Professor of Marketing, Mays Business School, Texas A&M University)

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3 customer reviews

3.9 out of 5 stars

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July 3, 2018
Format: HardcoverVerified Purchase
October 1, 2018
Format: Hardcover
May 26, 2018
Format: Kindle Edition

Most helpful customer reviews on 3.5 out of 5 stars 2 reviews
2.0 out of 5 starsThis is a graduate thesis, not a book
May 19, 2018 - Published on
Format: HardcoverVerified Purchase
6 people found this helpful.
Rodney G. Smith
5.0 out of 5 starsFive Stars
July 6, 2018 - Published on
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