Whether you are working alone or in teams, the book introduces a wide range of tools for thinking about ideas as well as the knowledge of the best solution routes, which have been researched with care by world experts in science and engineering.
The book has been produced by two good friends who have been involved in innovation and creativity for many years. Graham is a psychologist who became an innovation consultant and David is an engineer who became a psychologist. Both are successful authors who have written across a range of subjects, from mathematics to management. There experiences include innovating, facilitating and managing idea creation and development for blue-chip companies like Coca-Cola and Hewlett Packard, as well as being judges at UK and other International Invention and Innovation Shows.
Years in the making, the book was initially printed privately and successfully sold for a high price, but the economies of the internet are now being passed on to you in this great value Kindle edition.
“I found the book both light-hearted and profound. It deals with complex subjects with clarity and converts the complex into understandable fundamentals I can readily use as tools to see a problem in a different light."
-- George Prince (Founder of Synectics Inc., a USA and World Creativity and Innovation Consultancy, for which Graham used to work):
"An exciting integration of the art of scientific analysis and the science of creativity."
-- Vincent Nolan, former Chairman, Synectics Ltd., author of Open to Change (1981), The Innovators Handbook (1989) and, with Martin Brooks, The Changemakers Toolkit (1996):
“This is a very important book. It sums up the essence of inventiveness in a way that all others have failed to thus far.”
-- Jeffrey Hyman, Director, The Innovation Exchange, Rank Hovis McDougall:
“If you really want to invent something, whatever it is, then read this book!”
-- Paul Birch, Innovation Consultant and former Corporate Jester for British Airways:
Toolbox 1: Logical
1 Analytical Invention
Part A: Simple Science
2 Simple Science
3 A Simple Science Lens
4 Applied Simple Science
Toolbox 2: Scientific
5 Basic TRIZ
6 The TRIZ 7-step process
Part B: Psychobabble
7 How the Brain Works
8 The Motivating Fire
9 Managing in a Complex World
Toolbox 3: Psychological
10 Getting Past the Blocks
11 Stimulating Ideas
Part C: Putting it all together
Toolbox 4: Holistic
12 The TAO Process