Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – Nov 26 2013
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From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
About the Author
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
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Top Customer Reviews
If one is looking at a looking glass through the mechanics of social medias , this is a very good book indeed .Short , clean , to the point , very factual and most of all....insanely helpful ! One gets his/her moneys worth big time .
The book is written in an easy and light-hearted style, making it engaging and interesting.
I have never read any other material by this author, but after this I do intend to pick them up.
Should you buy? yes.
Now you may currently think Gary Vaynerchuck is a genius, or you think he's an intolerable loudmouth.
It doesn't matter.
If you have anything to do with a company that would like to reach its customers more effectively and become more popular you need to read this book immediately!
Most recent customer reviews
It's a must read to get a better understanding and utilization of social media :)Published 1 month ago by Owolabbby
This book wasn't what I expected. It just felt dated with the information and examples. Probably was a 5 star book when it came outPublished 3 months ago by James Upright
Gary gives an excellent review of what each social media platform is good for and how to best to structure your posts on the platforms natively. Read morePublished 7 months ago by TG
Really isn't useful to learn how to market better. Not a great exploration of principles, and there are no how to instructions. Read morePublished 8 months ago by Xero Hax
Excellent book on how to post on each main form of social media. I’ve used this as a reference guy since examples are in colour and on pointPublished 8 months ago by Greg Silas
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