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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Audible Audiobook
– Unabridged
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.
- Listening Length5 hours and 41 minutes
- Audible release dateMarch 29 2023
- LanguageEnglish
- ASINB0BZS4Q9YH
- VersionUnabridged
- Program TypeAudiobook
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Product details
| Listening Length | 5 hours and 41 minutes |
|---|---|
| Author | Gary Vaynerchuk |
| Narrator | John Hopkinson |
| Audible.ca Release Date | March 29 2023 |
| Publisher | GD Publishing |
| Program Type | Audiobook |
| Version | Unabridged |
| Language | English |
| ASIN | B0BZS4Q9YH |
| Best Sellers Rank | #18,783 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #38 in E-Commerce (Audible Books & Originals) #87 in Business Web Marketing #90 in Internet Marketing (Books) |
Customer reviews
Customers say
Customers find the book easy to read and well-presented. They find the content helpful and informative, with real-life examples on how to use social media effectively. Many consider it a good introduction to social media for beginners.
AI-generated from the text of customer reviews
Customers find the book easy to read with practical examples. They describe it as a quick and engaging read.
"...glass through the mechanics of social medias , this is a very good book indeed .Short , clean , to the point , very factual and most of all......." Read more
"It was a really enjoyable book just things are a little dated but still apply" Read more
"Love this book. Lots of ideas learned to help me leverage my digital business" Read more
"Gary gives an excellent review of what each social media platform is good for and how to best to structure your posts on the platforms natively...." Read more
Customers find the book helpful and informative for learning about social media. It provides useful tips and examples, making it a good introduction for beginners.
"...Great examples to learn from." Read more
"...Short , clean , to the point , very factual and most of all....insanely helpful ! One gets his/her moneys worth big time . Luc" Read more
"Love this book. Lots of ideas learned to help me leverage my digital business" Read more
"...The book is full of examples (maybe too many) that show you what he’s talking about...." Read more
Top reviews from Canada
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- Reviewed in Canada on April 8, 2019Verified PurchaseIt's great if you want to be aware of the things you post on the different social media platform. Great examples to learn from.
- Reviewed in Canada on December 5, 2013Verified PurchaseI've been a fan of Gary Vaynerchunk since his first book : CRUSH IT ! If you want to understand how the social medias can be used wisely , Gary is one of the most knowledgable out there. I read it from beginning to end in a weekend. I warmly recommend it.
- Reviewed in Canada on July 25, 2016Verified PurchaseHere is another book written from a young American writer with loose prose and slangs , just like Badass and Ask BUT Gary sure knows his stuff. Other than letting loose and again having a slight disrespect for his readers ( why the 4 star and not 5 ) by having dude slang and rants , he does bat all his knowledge out of the ball park. He knows his stuff, his writing and style and the way his book is organized shows a clear and present and active mind. He is aware and unapologetic about the Social medias realities and further knows them well within his being .
If one is looking at a looking glass through the mechanics of social medias , this is a very good book indeed .Short , clean , to the point , very factual and most of all....insanely helpful ! One gets his/her moneys worth big time .
Luc
- Reviewed in Canada on November 3, 2023Verified PurchaseThe book came so quickly and in perfect condition. Can’t wait to start reading!
- Reviewed in Canada on May 10, 2016Verified PurchaseI've had a couple of service businesses that relied heavily on word of mouth to gain new clients but my new business is selling a product online and in stores and I'm trying to learn everything I can about branding and marketing. I'm feeling fortunate to have stumbled across this book. It's only the second book I've read on marketing and I'm already feeling confident that if I follow Gary's ideas and advice I'm well on my way to becoming a relevant company. Thank you GaryVee for an awesome how to book for navigating a business in today's social media world.
- Reviewed in Canada on September 26, 2019Verified PurchaseIt was a really enjoyable book just things are a little dated but still apply
- Reviewed in Canada on April 23, 2016Verified PurchaseThis book wasn't what I expected. It just felt dated with the information and examples. Probably was a 5 star book when it came out
- Reviewed in Canada on February 26, 2021Verified PurchaseLove this book. Lots of ideas learned to help me leverage my digital business
Top reviews from other countries
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Emmanuel Durán LozanoReviewed in Mexico on August 30, 20205.0 out of 5 stars Bueno, pero igual ya un poco viejo en cuestión de información
Verified PurchaseEste libro es interesante si quieres aprender a como manejar las redes de manera profesional, aunque igual ha envejecido un poco mal. Ya que si nos damos cuenta las redes sociales han avanzado bastante y ya no son como lo eran desde su salida, y este libro salió como por el 2014 o algo así. Por lo cual igual una que otra cosa ya se haya perdido o ya no sea relevante. Pero aun así vale la pena, si te interesa bien eso de las redes sociales y quieres llamar la atención con tu negocio.
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Rodrigo BrumReviewed in Brazil on July 13, 20205.0 out of 5 stars Melhor que o esperado
Verified PurchaseComo seguidor já meio cansado do GaryVee - um dos que pula vários dias sem ver nada, depois cata algo que parece que vai trazer uma novidade, para então de vez em quando ter um novo insight, afinal, a mensagem dele é a mesma e não tem muito o que querer a mais, decidi me dar o livro como souvenir pelo que ele já me ajudou até hoje.
Honestamente eu não esperava mais do que já tinha ouvido um milhão de vezes.
Então, esse livro foi uma gigantesca surpresa.
Primeiro pelo formato dele, mais quadrado e grande. Depois pela qualidade da impressão e do material. Terceiro pela capa incrível que vem por baixo da capa que vemos nas imagens dele. Mas o principal nem é isso.
O principal é o quão mais específico ele chega no livro. O livro rompe com as falas mais generalistas que ele traz e exemplifica com "certos" e "errados" da visão dele sobre publicações contextuais a certas redes sociais.
O livro é desatualizado? Óbvio. É um livro, fala de tecnologia digital, então basta pouco mais de dois anos pra parecer jurássico. Mas eu sinto que o benefício é muito menos pelo exemplo que ele dá, e mais por aprender a ver o que ele está dizendo na prática. Ver o que significa pra ele uma "publicação contextual à plataforma e ao público".
Então, se você é fã do modo de trabalho do GaryVee, esse livro pode vir a ser não apenas um souvenir bonito, mas também útil para exercitar enxergar como ele enxerga os conteúdos.
pedroReviewed in Spain on March 19, 20215.0 out of 5 stars Good book over all!
Verified PurchaseIt’s giving you great insights about marketing in general and how to impact in the different social media platforms. It’s a little outdated with some info but that’s something I already expected since the digital updates are fast!
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Andrea CadamuroReviewed in Italy on August 15, 20185.0 out of 5 stars Sempre attuale
Verified PurchasePur essendo un libro del 2013 ( l'ho letto nel 2018 ) rimane attuale è pieno di riflessioni sempre attuabili.
Consigliatissimo per ch non vuole soffermarsi alle apparenze nell'utilizzo dei social media.
Divya KothariReviewed in India on February 11, 20185.0 out of 5 stars Somehow this book is more than just about marketing.. Its presented like boxing but pleasurable as a dish with its print quality
Verified PurchaseThere's a reason why Gary V is so remarkable... and you will get to understand that here in every sense of the word
Firstly, the book has a catchy cover design. Like a book about the fight of marketing you are taking on, drawing its essence from a boxing bout that you are kind of going to be.
Secondly, the quality of print and the sheets is just so smooth. Smooth as butter would in no way be an exaggeration. Somehow this book is tasty like a dish.
Thirdly, this book has clearly distinct presentation of viewing and approaching each social media platform differently. Which is a big plus coz factually all social media marketing tactics has to be different as the audience has different intentions while using each of them.
Fourthly, it gives you better insight understanding and analysis viewpoint of marketing campaigns undertaken by several large companies or those that turned large with successful campaigns. Its presents them sort of like you watching a boxing match of other competitors.
Fifth, if you have watched his videos, you would be reading this book literally but in his voice pitch pace and timbre.
Remarkable book.!
Simply having it on the table makes your table feel elegant.
I haven't even begun exaggerating this books appeal.
Kind of jealous of Gary V but great job by him here



















