- Paperback: 384 pages
- Publisher: Avery; Reprint edition (Sept. 4 2012)
- Language: English
- ISBN-10: 1592407463
- ISBN-13: 978-1592407460
- Product Dimensions: 13.7 x 2.3 x 21.1 cm
- Shipping Weight: 295 g
- Average Customer Review: 11 customer reviews
- Amazon Bestsellers Rank: #60,873 in Books (See Top 100 in Books)
Just My Type: A Book About Fonts Paperback – Sep 4 2012
|New from||Used from|
Frequently bought together
What other items do customers buy after viewing this item?
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
“This is a smart, funny, accessible book that does for typography what Lynne Truss’s best-selling Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things.” — Janet Maslin, The New York Times
"Whether you're a graphic designer or a layperson with no background in this area, reading what Garfield has to say will change the way you perceive the written word forever.”
— The Los Angeles Times
“A deliriously clever and entertaining book”
— The Boston Globe
“Informative, delightful — and essential reading for word geeks everywhere.”
— The Seattle Times
“Lively […] intriguing […] a cheeky book about the human side and our reaction to fonts.”
— Seattle Post Intelligencer
“Highly entertaining … Garfield takes readers on a rollicking tour of the world of typography, from book jackets to road signs, TV shows to computers.”
— USA Today
“Reading Simon Garfield’s Just My Type can transform your daily life into an endless quest for knowledge of the typefaces in which signs, books, magazines, newspapers, etc. are set.”
— Washington Post
“Garfield’s romping history (with multitype text) is zestfully informative.”
“Funny and fascinating, irreverent and playful yet endlessly illuminating, the book is an absolute treat for the type-nerd, design history geek, and general lover of intelligent writing with humor.”
— The Atlantic
“A thoroughly entertaining, well-informed tour of typefaces”
“Garfield has a light touch and moves effortlessly among various aspects of typography past and present […] Highly recommended to all, whether or not you feel predisposed to like this kind of thing! Eye-opening and mind-expanding!”
— Library Journal
A “lively romp through the history of fonts. Garfield’s evocative prose […] entices us to see letters instead of just reading them.”— Publishers Weekly
About the Author
Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Galeria.
Customers who bought this item also bought
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Just My Type by Simon Garfield is a brilliant little book on a topic you would think boring beyond belief. But you would be wrong, for there is a lot to learn about how fonts and type sets affect the way we read and think.
Thousands of fonts are all around us and we are affected by them in an almost subliminal manner. Why do some ads attract us more than others? Why is the masthead of a newspaper written in a gothic style? Why are highway signs printed in lower case letters? And why did IKEA change its font from Futura to Verdana, and endure the fury of some of its customers? All is answered here, with wit and style.
Some fonts have become almost omnipresent, and once it is pointed out by Garfield, we suddenly see them everywhere. Signs in aeroports are likely to be in Frutiger because it is so highly visible. Johnson Sans was created for the London Underground and one only has to read Cockfosters in that font and know that it is a Tube station. Some are highly readable, such as Cochin, or highly legible, such as Helvetica, or look legal and important like Baskerville, or monumental (Trajan), or just beautiful (Garamond). Then there are the overused or ugly fonts, such as Comic Sans and Times New Roman. You will now see roadside signs and think, what on earth were they thinking of?
Just My Type is a wonderful, useful book and a pleasure to read, and not just because it is printed in Sabon.
Fonts came into being with the invention of the printing press in the late 15th century. It is shocking to realise that the printing of books for the masses has only existed for a fraction of man's existence. Books are such an integral of our lives that its amazing to think only 600 years ago books were owned only by the very wealthy or religious orders.
Garfield traces the history of fonts from their earliest days, paying special attention to those which we're most familiar with - Helvetica, Gill Sans, Arial, and Akzidenz Grotesk (a favorite of mine, if only for the name). He writes about the artisans behind the lettering, and most interesting, how certain fonts cause emotional responses in the people who view them. Why were some fonts popular for hundreds of years, only to fall from favor? How do fonts determine what consumers buy and what they don't buy? And how boring our lives would be if everything was printed in the same font.
Garfield has a lively writing style and is never boring. He gives a very good reference section at the back of the book, which is very helpful to those readers who want to know more.
By the way, if you're reading this, then be sure to go over to AmazonUSA read the review by Rob Hardy in this section. His long and interesting review is spot on - he's a reviewer's reviewer - and Rob's are the gold standard of reviews.
Want to see more reviews on this item?
Most recent customer reviews