- Hardcover: 240 pages
- Publisher: Eco Ten Publishing; 1st Edition edition (Feb. 11 2010)
- Language: English
- ISBN-10: 0981295207
- ISBN-13: 978-0981295206
- Product Dimensions: 25.4 x 1.9 x 25.4 cm
- Shipping Weight: 1.5 Kg
- Average Customer Review: 3 customer reviews
- Amazon Bestsellers Rank: #218,108 in Books (See Top 100 in Books)
Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World Hardcover – Feb 11 2010
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From the Back Cover
In KICK THE FOSSIL FUEL HABIT, author Tom Rand, (engineer, Cleantech authority, venture capitalist, pragmatic entrepreneur and philosopher) doesnt provide a "three-easy-steps" approach to fixing our dependence on fossil fuels. But he does show it's possible to do without them.By giving an in-depth look at ten technologies that together can bring a clean future, free of fossil fuels, Tom provides education and hope. This is a clarion call, a directive that we act quickly and collectively (governments, corporations and individuals) to provide future generations the opportunity to live in a sustainable world.Unique in being accessible to the general public, his message is not just important, but understandable and entertaining. His personal views and anecdotes are combined with a hardheaded engineering and business perspective. Beautiful color photographs bring the text to life.It is this generations job to save the world we know for the next. KICK THE FOSSIL FUEL HABIT shows us how.
About the Author
Tom Rand acts as Lead Cleantech Advisor at the Toronto-based MaRS Institute, which supports the commercialization of Canadian research development. Before joining MaRS, Tom was a successful entrepreneur, founding Voice Courier Inc. in 1991, a telecommunications software company. It led its expansion to more than 100 employees in three countries. In 2005, he began VCi Green Funds, a private venture fund to provide angel and venture capital to companies developing emission reducing technologies.
Top customer reviews
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What I like most having just started it is how he makes his case - energy isn't free and the world needs more. We can invest in coal and oil, or we can diversify, channeling more money into other areas. He then looks at what we're going to spend on energy in the next decade anyway and says, "What happens if we invest some of that in renewables?"
At the end of the day, coal and oil are cheap right now, but sunlight, wind and geothermal heat are free forever. Turning coal and oil into energy is also cheap, but the cost of turning other sources of energy is less than you think, and falling faster than you think.
Interesting read, beautiful book, the technologies themselves are well explained with lots of photos and I think his case is well made. I highly recommend the book if for no other reason that he's taken a different approach to tackling the problem of carbon based fuels.
I was very pleasantly surprised. I have not read it all the way through yet but not only are the photos and diagrams gorgeous but I am learning things about technologies that I only knew of peripherally. This is interesting for me being and Engineer who is in the business. I particularly liked the parts at the end of each chapter when he talks about what we would get with a Trillion dollar investment into each.
Makes me feel much better that the Climate Change and Peak Oil problems can be solved in our lifetime.
Most helpful customer reviews on Amazon.com
-Graduated from a graduate level Sustainable Systems program
The 10 clean technologies are: Solar, Wind, Geothermal, Biofuels, Hydropower, Ocean, Smart Buildings, Transportation, Efficiency, and the Energy Internet
I love the beautiful pictures in this hardcover 250 page book, and it's a more positive spin on a problem that has gotten so much bad press.
***** HIGHLY RECOMMENDED
he's a fabulous communicator and clearly privy to all the most exciting things coming out of the start up and green tech world.
also amazing imagery, so you dont have to sit down and read it all at once. it's a very very visual work, that i highly recommend.