Killer Web Content Paperback – July 17 2007
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
- Publisher : A & C Black; 1st edition (July 17 2007)
- Language : English
- Paperback : 224 pages
- ISBN-10 : 071367704X
- ISBN-13 : 978-0713677041
- Item Weight : 540 g
- Dimensions : 17.09 x 1.16 x 23.24 cm
- Best Sellers Rank: #820,174 in Books (See Top 100 in Books)
- Customer Reviews:
About the Author
Gerry McGovern is managing partner at a consultancy that focuses on
maximising value from Web content. He has been involved in the Internet
since 1994, and has worked on Internet assignments in 35 countries.
Gerry has published four books on Web content.
Top reviews from Canada
There was a problem filtering reviews right now. Please try again later.
However, a large portion of the book reads more like a self help book than a technical or procedural manual. There are pages focused on "how to think" or "making yourself write" that belong in an introduction for college freshmen, not a manual for professional content creators. In many books this is forgivable. In a book about focused, killer content it feels clumsy.
This book is worth purchase, but the truth is that it could have been half as long and hit twice as hard.
When I learned about Gerry McGovern's book Killer Web Content, I immediately ordered it. Because I was about to leave for vacation, I had Amazon ship the book to where I was holidaying - that's how excited I was to read it. Sure enough, I devoured the book, and (almost) couldn't wait to get back to work so I could start applying his teachings.
Killer Web Content is THE authority on how to have a successful website. Using real-life examples, it feels as though McGovern is having a conversation with you. His advice is invaluable and this book should be necessary reading for anyone creating a website.
I cannot recommend this book enough - not just for communicators and marketers, but for graphic designers and techies too. McGovern is a visionary and ahead of his time. YOU MUST READ IT!
Top reviews from other countries
Of course, the devil is in the details. Would that there were a standard operating procedure to ferret out the words that each of us wants to hear. Then we could fire Sales and Marketing - all they do is get us folks in Technology and Operations into trouble, right? Nope, says McGovern, you have to talk to people, relate to them, listen to them, hear what they say, abstract the content, try it out on your site. Each word is a hypothesis: true or false. Does it work? Does it bring people? You measure, you re-frame, you redesign, you re-relate. Surely it must be easier than this! All Jeff Bezos did is slap some stuff onto a website, and look at him! Right? McGovern just smiles, probably lifts a Guinness - he hints at his pleasure in Ireland - and, secure in the knowledge that you'll reread his book, just goes on about his business, writing and consulting.
Oh, it seems so simple. Oh, it's not really that complicated. Oh, it is so, so worthwhile. Read the book carefully.
David Block MD, PhD
Editor & Publisher, "The RoadeWarrior: every consultant's ezine"