Written by an internationally-acclaimed specialist in the field, Killer Web Content gives you the strategies and practical techniques you need to make your website really work for you.

On the Internet, if you're not read, you're dead. Killer Web Content is an accessible, concise, and practical guide to the strategies and techniques you need to get the very best out of your online content.

This book helps readers to:
- provide visitors to their website with the right content at just the right time
- write compelling Web content that users really respond to and want more of
- make sure their website has the best possible chance of getting into the first page of search results
- understand the benefits of blogs, RSS, and e-mail newsletters

Web content is an increasingly important asset. It helps sell products and deliver services. From software companies to universities to governments, online content is something that has to be done right.

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Product details

Publisher : A & C Black; 1st edition (July 17 2007)
Language : English
Paperback : 224 pages
ISBN-10 : 071367704X
ISBN-13 : 978-0713677041
Item Weight : 540 g
Dimensions : 17.09 x 1.16 x 23.24 cm

Best Sellers Rank: #820,174 in Books (See Top 100 in Books)
- #39 in Computer Dictionaries
- #60 in Computer Programming Dictionaries
- #109 in User Generated Content

Customer Reviews:
21 ratings

Product description

About the Author

Gerry McGovern is managing partner at a consultancy that focuses on
maximising value from Web content. He has been involved in the Internet
since 1994, and has worked on Internet assignments in 35 countries.
Gerry has published four books on Web content.

Customer reviews

5 star		48%
4 star		38%
3 star		7%
2 star		7%
1 star 0% (0%)		0%

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Top reviews from Canada

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Amazon Customer

Lots of Killer, Lots of Filler

Reviewed in Canada on September 28, 2009

Verified Purchase

Killer Web Content has some golden material. It speaks powerfully to the needs of content to be based on the consumer, good advice about SEO, some powerful information about "carewords", and a handful of entertaining case studies. This material is worth the price of purchase.

However, a large portion of the book reads more like a self help book than a technical or procedural manual. There are pages focused on "how to think" or "making yourself write" that belong in an introduction for college freshmen, not a manual for professional content creators. In many books this is forgivable. In a book about focused, killer content it feels clumsy.

This book is worth purchase, but the truth is that it could have been half as long and hit twice as hard.

Helpful

Glisten Academy International

The ultimate book for anyone involved in websites.

Reviewed in Canada on November 19, 2007

I have been a subscriber to Gerry's weekly e-mails for over two years. As a web editor for a large organization, his advice has guided me in my career and helped me enormously in every area of website management.

When I learned about Gerry McGovern's book Killer Web Content, I immediately ordered it. Because I was about to leave for vacation, I had Amazon ship the book to where I was holidaying - that's how excited I was to read it. Sure enough, I devoured the book, and (almost) couldn't wait to get back to work so I could start applying his teachings.

Killer Web Content is THE authority on how to have a successful website. Using real-life examples, it feels as though McGovern is having a conversation with you. His advice is invaluable and this book should be necessary reading for anyone creating a website.

I cannot recommend this book enough - not just for communicators and marketers, but for graphic designers and techies too. McGovern is a visionary and ahead of his time. YOU MUST READ IT!

Helpful

Keaira

Buy this book!!

Reviewed in Canada on January 7, 2008

Looking for insight on how to connext with your customers properly? This book is it! Powerful reasoning is evenly matched with easy to understand examples. This book will positivly alter your perspective on how to create and maintain a website that gets the results you want! If you choose only one book on this subject, this is the one you want. Highly recommended!

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Top reviews from other countries

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Anna

Klare Empfehlung!

Reviewed in Germany on August 1, 2015

Verified Purchase

Empfehlenswert für jeden, der eine Website betreut! Gerade, da in den meisten Unternehmen die Unsitte besteht, diese als Archiv für alle möglichen, den Abteilungen, aber nicht dem Kunden wichtige Inhalte zu nutzen, die dann kaum je aufgerufen werden. Der Autor zeigt sehr schön auf, was und wie verschiedene Kunden wirklich suchen, und wie man seinen Auftritt entsprechend optimieren kann.Eigentlich fast banal, die Vielzahl von Websites, die genau dies nicht berücksichtigen, zeigt das Gegenteil.

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Orenta

Vey good customer service

Reviewed in France on August 14, 2013

Verified Purchase

I have nothing wrong to say. I have received the book without delay. The product is as good as I hope. Thanks.

enquelquesmots

Tout est dans le titre

Reviewed in France on February 8, 2013

Verified Purchase

Mine d'or de conseils pertinents et pratiques. Le propos est clair, le livre est en soi une démonstration convaincante du propose de l'auteur.

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David Block

Oh, so simple. Oh, so complicated. Oh, so absolutely worthwhile....

Reviewed in the United States on June 17, 2008

Verified Purchase

Gerry McGovern's "Killer Web Content" *seems* to be a primer about writing "killer content." And it is. He talks about simple ideas (e.g., "killer, not filler," or, on the Net, "in self-service mode, people go on gut instinct") in simple sentences, with lots of words in red so you get the idea. Then you put those ideas all together and think about them. And *then* you start looking at websites created from the grad school universe by professionals, all too often FOR PROFESSIONALS, that leave you - us - Everyman - frustrated or even amused (and that is not the intent). Ah, the epiphany: you realize that too many people are getting paid too much money when they have no idea how to talk to us: the folks who are surfing at 2AM in hotel rooms, trying to learn something for tomorrow's presentation to the Executive Committee. Obviously McGovern has practiced medicine: you listen to the patient, and the patient will tell you what the problem is. You listen to the customer, and the customer will tell you what she needs to hear. You listen to your children, etc.

Of course, the devil is in the details. Would that there were a standard operating procedure to ferret out the words that each of us wants to hear. Then we could fire Sales and Marketing - all they do is get us folks in Technology and Operations into trouble, right? Nope, says McGovern, you have to talk to people, relate to them, listen to them, hear what they say, abstract the content, try it out on your site. Each word is a hypothesis: true or false. Does it work? Does it bring people? You measure, you re-frame, you redesign, you re-relate. Surely it must be easier than this! All Jeff Bezos did is slap some stuff onto a website, and look at him! Right? McGovern just smiles, probably lifts a Guinness - he hints at his pleasure in Ireland - and, secure in the knowledge that you'll reread his book, just goes on about his business, writing and consulting.

Oh, it seems so simple. Oh, it's not really that complicated. Oh, it is so, so worthwhile. Read the book carefully.

David Block MD, PhD
Editor & Publisher, "The RoadeWarrior: every consultant's ezine"
[...]
david@roadewarrior.com

3 people found this helpful

JoWebGeek

Killer Web Content made me a better web writer starting the next day

Reviewed in the United States on May 24, 2017

Verified Purchase

Killer Web Content made me a better web writer starting the next day. Its practical and memorable information is so useful that I use it in the web writing class I teach. It is as relevant in 2017 as it was when it was first written in 2006. Gerry McGovern has a core grasp on the nature of ineffective web writing and how to solve it with practical techniques. He hammers it home with wonderful clarity. It is a rare book that informs the way this one does. He uses real examples, plenty of photos and graphics, taking an approach that is very alive and engaged. I recommend this book to every single person who writes for the web - beginner and veteran alike.

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