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LOGO Theory: How Branding Design Really Works Paperback – Jun 7 2016

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 156 pages
  • Publisher: Elfstone Press (June 7 2016)
  • Language: English
  • ISBN-10: 0973933321
  • ISBN-13: 978-0973933321
  • Product Dimensions: 21.6 x 1.1 x 21.6 cm
  • Shipping Weight: 322 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,840,976 in Books (See Top 100 in Books)
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Product description

About the Author

A. Michael Shumate has been a career designer and illustrator for almost fifty years, having taught graphic design at university before getting his BFA degree in graphic design. Michael is now Professor Emeritus from St. Lawrence College (Kingston, Ontario) where he taught for 25 years. He is a public speaker, a passionate and pragmatic design evangelist on the Core Principles of Branding Design.


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May 10, 2017
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Amazon.com: 3.0 out of 5 stars 2 reviews
brian fleetwood
2.0 out of 5 starsTERRIBLE
July 18, 2016 - Published on Amazon.com
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2 people found this helpful.
Patrick E. Foster
4.0 out of 5 starsA smart, focused book on logo design
November 22, 2016 - Published on Amazon.com
Format: Kindle Edition

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