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Laugh Your Way to Real Estate Sales Success: For Real Estate Agents, WannaBes, UsedToBes, & Those Who Love Them! by [Turney, Cathy]
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Laugh Your Way to Real Estate Sales Success: For Real Estate Agents, WannaBes, UsedToBes, & Those Who Love Them! Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 224 pages Word Wise: Enabled

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Product Description

Product Description

Winner of the American Business Association's 2015 Best Business Book of the Year, both nationally and internationally.

"If you could read only one real estate book, whether you are a seasoned real estate agent or new to the industry, this is the book for you because it shows -- in a funny and disarming way -- how homes are bought and sold, and the humorous underbelly of a very serious business. This well-written book will appeal to real estate agents, real estate buyers and sellers and investors who work with Realtors."

Octavio Nuiry, Managing Editor, HousingNewsReport, (Best Newsletter in 2015 per National Association of Real Estate Editors), September,2015

"This is it--golden lessons on getting to the top as a real estate agent and staying there!"

John Robinson, founder of PassionQuest Technologies LLC, No. 1 best-selling author and master business coach

"A lot of sound advice and a lot of laughs."

--Chuck Lamb, past president, California Association of Realtors

"Thankfully, Laugh Your Way to Real Estate Sales Success is not another 'How to Get Rich in Real Estate' book full of unrealistic promises. It's a genuinely funny account of how one
top-producing broker evolved a winning strategy."

-- Cathryn Michon, writer/director, Muffin Top: A Love Story

Top-producing real estate broker and award-winning humorist Cathy Turney shows real estate sales people how to reliably achieve and sustain a six-figure income in this laugh-out-loud expose and how-to book about the real estate sales business.

As managing partner at Better Homes Realty in the San Francisco Bay Area, Cathy has seen it all in her 25-plus-year real estate career and ranks in the top 10 percent of all real estate agents in sales production nationally. Whether you are a newly licensed real estate agent, an experienced pro, or someone who wants to learn what Realtors do all day and many nights, you will find this book adds greatly to your success and ability to smile!

Bonus! Inside this book you will find a link to three valuable perks:

1. "Inspire Me" weekly text messages about real estate sales and marketing to keep you on track and smiling!

2. A sample of Cathy's highly successful real estate prospecting newsletter with pointers on what to include, why to include it, where to find the information, and how to distribute it.

3. Coaching in Cathy's monthly conference call forum - FREE!

Order a copy of this book now and take your sales and smiles to a whole new level.

About the Author

With over 25 years’ experience in real estate sales, Cathy Turney produces in the top 10 percent of all real estate agents nationally and is the real estate expert on Emmy Award–winning Judd McIlvain’s Troubleshooter program. A real estate broker, Cathy is the managing partner at Better Homes Realty in Walnut Creek, CA, where she has worked since 1993. She is a columnist for The Concordian newspaper and has been published in the San Francisco Chronicle, national magazines, and numerous websites. Her humor stories have won national awards, and her first book, Dog Stories, Hilarious Tales of a Codependent Pet Owner, was a best seller in its category on Amazon.

Product Details

  • Format: Kindle Edition
  • File Size: 2921 KB
  • Print Length: 224 pages
  • Publisher: Real Estate Success Press (Jan. 11 2015)
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #221,416 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

Format: Kindle Edition
These kind of books normally lose my interest quickly because they are so blah to read. THIS book, however, is written well and with humour, which keeps your interest. I actually learned something. Thanks Cathy!
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Most Helpful Customer Reviews on (beta) HASH(0x9c946504) out of 5 stars 57 reviews
8 of 8 people found the following review helpful
HASH(0x9db01f48) out of 5 stars Need some laughs? You’ll find plenty here! But ... Jan. 11 2015
By Freddie - Published on
Format: Kindle Edition Verified Purchase
Need some laughs? You’ll find plenty here! But that’s not all. This book is rich with advice for those who are real estate agents or agents-to-be, and those who deal with agents including homeowners and a long list of others.

This book is not about how to make a killing in real estate. Money is important, but for Cathy, people are much more important, and so are ethics, courtesy, fairness, and knowledge. You will learn how to apply these values in a variety of circumstances including listings, foreclosures, escrow, full disclosure, and more.

Cathy has been in real estate for a long time and has shared lessons learned the hard way so you won’t have to make the same mistakes. For example, she gives advice on how to get your due when unscrupulous “others” cheat you out of your commission. She teaches you how to develop relationships that lead to listings. And she teaches you how to say “no” when circumstances are just too bizarre to engage, when others are asking for help and your to-do list is already a mile long and getting longer, and when your kids are leaning on you for help getting their first home.

As a reader whose life lies far outside the real estate realm, I learned some very important strategies for my next sell/buy/move scenario. The most important is that I won’t allow a seller’s agent to show me his/her listed properties. I’ll find a buyer’s agent who doesn’t have a conflict of interest.

Want to learn more strategies? Read this book. Want a laugh? Read this book. Want real estate career advice? Read this book. Are you a homeowner? You definitely need to read this book.

In other words, if you are reading this review, you are done now and it is time to go and read this book!
4 of 4 people found the following review helpful
HASH(0x9db021b0) out of 5 stars Laugh and Learn! Jan. 12 2015
By T. Avila - Published on
Format: Kindle Edition Verified Purchase
I wasn't really expecting to laugh so much during this book but, I did! You might think "what's so freaking funny about real estate?" Cathy Turney will show ya! People are funny...and Cathy has a way with tales about the people she encounters and you just sit there thinking "no way!" and yet, it's 100% true!

I really have a hard time finishing real estate books that promise to give me tips on how to succeed in this industry. However, that was not the case here. I ended up learning because I was so into reading the stories that got Cathy where she is in her business...real life is funny and she manages to intertwine the true hurdles and milestones that being a Realtor brings with it.

This book manages to be a page turner, educational and entertaining all in one.
4 of 4 people found the following review helpful
HASH(0x9db02174) out of 5 stars She Aced It! Jan. 16 2015
By Amazon Customer - Published on
Format: Kindle Edition Verified Purchase
Cathy combined the "how tos" of real estate with rip roaring comedy to produce the most helpful book I've ever read on the subject. Whether you're a real estate agent, thinking about becoming one, or you're a homebuyer or seller who wants to know how real estate should be done, this is the book for you!
3 of 3 people found the following review helpful
HASH(0x9db02468) out of 5 stars A Great Book for Real Estate Professionals on the Verge of Burnout May 28 2015
By Ken Montville - Published on
Format: Kindle Edition Verified Purchase
The only reason I give this a four star instead of a five star is that I got it on the Kindle and it was a little hard to read because of the way it got digitized. In fact there was a form in the book that I couldn't read because it was so small in digital format.

No matter. It was a great book written with great humor. It's good to know that I'm not the only one going through all this stuff.

I've only been in "the business" for 15 years but there is a lot that Cathy writes about that I agree with whole heatedly - the necessity of having a geographic farm, not necessarily being your clients ongoing BFF after the transaction closes - while there are other things I would rather not do - talk to neighbors about the house being considered or the neighborhood, generally. Neighbors come and go. Some have axes to grind. My take is that as long as people are keeping the outside of their house nice, go for it.

There are lots of great tips and lots of interesting stories and anecdotes. I consider it a very worthwhile read. As I mentioned, though, I would get the hard copy.
3 of 3 people found the following review helpful
HASH(0x9db024c8) out of 5 stars I love the book Feb. 9 2015
By Gwen Neary - Published on
Format: Kindle Edition Verified Purchase
I love the book. The author is funny but approachable, and the information is solid and addresses the complexities of her profession. Cathy demonstrates a deep understanding of her career: its purpose, its ethics, its practical aspects, its complexities, and its ability to reach into clients' lives to affect those lives. I'm not in realty; however, the book is useful to anyone, especially anyone in a service profession. It is about people skills, about maintaining one's dignity and integrity while meeting the needs of a client, customer, student, or patient. She addresses abalancing act in which most of us-- in our chosen vocations and in our social lives--are involved.