- Paperback: 272 pages
- Publisher: Penguin Books; Revised, Updated edition (Sept. 6 2016)
- Language: English
- ISBN-10: 0143109677
- ISBN-13: 978-0143109679
- Product Dimensions: 16.5 x 1.8 x 23.9 cm
- Shipping Weight: 567 g
- Average Customer Review: 22 customer reviews
- Amazon Bestsellers Rank: #2,886 in Books (See Top 100 in Books)
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual Paperback – Sep 6 2016
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"Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope." --Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel
"For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard....Unique and compelling." --San Francisco Chronicle
"Chouinard's biography, Let My People Go Surfing, reveals a fascinating and colorful character....For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard's ascent." --USA Today
"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing." --Dave Foreman, The Rewilding Institute
About the Author
Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.See all Product description
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In the early 1990's they asked themselves some tough questions about how they do business and why. I found it was very insightful, and you can tell this was done slowly with incremental change, and gradual results. I run a small business, but I know I make an environmental impact. There is a movement towards change, and I felt a little relieved to read I don't have to do it all at once.
Besides the focus on the environment, his focus on less and better function in his business and clothing products was worth the read. I also love the focus on the people who work at Patagonia, and some of the trendsetting child care programs they put in place. As well as their philosophy of allowing their workers to sneak out to catch a wave, or meet their kids at the school bus.
For me it was a very engaging and thought provoking book, and I think it had some of the answers I was looking for.
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