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Let My People Go Surfing: The Education of a Reluctant Businessman Paperback – Sep 5 2006

4.6 out of 5 stars 5 customer reviews

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Harry Potter and the Cursed Child
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Frequently Bought Together

  • Let My People Go Surfing: The Education of a Reluctant Businessman
  • +
  • The Responsible Company: What We've Learned from Patagonia's First 40 Years
  • +
  • Kook: What Surfing Taught Me About Love, Life, and Catching the Perfect Wave
Total price: CDN$ 54.46
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Product Details

  • Paperback: 272 pages
  • Publisher: Penguin Books; 1 edition (Sept. 5 2006)
  • Language: English
  • ISBN-10: 0143037838
  • ISBN-13: 978-0143037835
  • Product Dimensions: 18.9 x 1.2 x 23 cm
  • Shipping Weight: 544 g
  • Average Customer Review: 4.6 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #35,684 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

Chouinard, founder and owner of Patagonia Inc., presents his philosophy for a "new style of responsible business" along with a chronicle of his personal and company history in this sincere if self-congratulatory creed. A Californian of French-Canadian descent, Chouinard started forging climbing hardware and selling it out of his car in 1957 and published his first catalogue, a one-page mimeographed sheet, in 1964. Today, his sporting goods company has annual revenues of $230 million, but he nonetheless identifies himself as more of "a climber, a surfer, a kayaker, a skier and a blacksmith" than a CEO. In this vein, he lays out his alternative vision of business, detailing eco- and people-conscious philosophies on aspects of the supply chain from product design and production to human resources and management. Chouinard has backed up his rhetoric with action: Patagonia pursues sustainability, gives 1% of annual net sales to environmental groups and has set benchmarks with its employee-friendly policies. Patagoniacs and socially conscious businesspeople may appreciate this account despite its wooden writing, especially as an antidote to headlines of corporate fraud. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing. (Dave Foreman, The Rewilding Institute)

Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of Collapse)

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Top Customer Reviews

Format: Paperback
This was delivered very fast, a few days, and I literally devoured the fascinating reading from Yvon Chouinard, who has been a beacon all of my adult life.
Much fun in repeating some of his landmark routes up Assiniboine or Edith Cavell NF, "Climbing ice" having been a good reference as a teen!
The philosophies chapter should be good guidelines to most ;-))
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Format: Paperback Verified Purchase
Great book and an inspiration to future business owners that businesses can be run with the environment in mind
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Format: Hardcover
I read an interesting book called, "Let my people go surfing - the education of a reluctant businessman" by Yvon Chouinard who is the founder and owner of Patagonia. The surfing in the book refers to real surfing (in waves) unlike the surfing that most of readers coming to this blog are doing. The book is an interesting and farily easy read. Because his original start was a love of outdoor adventure and what they primarily sell is outdoor wear, his employees and his culture centre around the outdoors and the cool factor around outdoor adventuring.

He has created a perception that Patagonia is a "good for the world" company and much of the book centres around the good works that Patagonia does.

I am always inspired to read success and trials and tribulations of other business people and that is why I enjoyed the book.

This all ties back to my thoughts on branding. Patagonia has created a brand. The book is even part of it. The brand is the culture. Interesting.
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Format: Paperback
Haven't read it - but curious that the price of the paper back is less then the e-book. In turns of environmental impact you would think the authors principles and amazons pricing policy would align to incentivise people to go digital
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Format: Paperback
Its on my list but with my schedule i only have time for audio books. Hook me up! please please
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