Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Hardcover – May 22 2012
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From the Inside Flap
The future isn't about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With today's "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you.
Likeonomics uncovers five key principles to win trust (or win it back)—and keep it. You'll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out—whether you are trying to grow your business, win an election, or find your next job—and this book will help you get there.
Likeonomics provides real-world stories of brands and people who have used these principles to become wildly successful, including:
- An unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career
- The leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming
- A regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years
- An independent sports agent who achieved the impossible by landing the number-one player in the NFL draft as a client through the power of relationships
Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.
From the Back Cover
Being more successful in business and in life often requires the same thing. If you want to do both, read this book!—Deepak Chopra, Author of The Seven Spiritual Laws Of Success
PRAISE FOR Likeonomics
"Rohit Bhargava's wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace—and find success doing it."
—Daniel H. Pink, author of Drive and A Whole New Mind
"In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person-to-person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king."
—Jonathan Becher, Chief Marketing Officer, SAP
"Rohit Bhargava gets to the heart of what underlies and sustains relationships—likeability. If you want to be successful in business, don't leave trust to chance—keep Likeonomics and its online workbook close at your side and you'll be on the path to success."
—Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group
"This is a bold, fresh, and—most important—likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your 'likeability gap.'"
—Christopher Graves, Global CEO, Ogilvy Public Relations
"Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended."
—Michael Port, New York Times bestselling author of The Think Big Manifesto
"If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success."
—Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
The problem with being "liked" is that the harder you try, the more unlikable you often become. It's sort of like being that guy you says, "trust me, baby". In Likeanomics, Rohit does a brilliant job of framing this process in business terms, while getting into the nitty-gritty of likeability. The bulk of Likeonomics is built around 5 principles framework called TRUST that stands for Truth, Relevance, Unselfishness, Simplicity, and Timing. Each principle is supported by dozens of examples, useful frameworks, and great distinctions. This book is also a great model of the evolution of "the book" as a product - with tons of bonus material online and lots of cool surprise content. It's like the story than never ends, for anyone who wants to really go deep down the rabbit hole of this unique topic.
Yes, it's true, Rohit's a friend, and he's written the book I'm too lazy to write. But I'm not too lazy to read and review it here on Amazon. Rohit's done more research and collected more examples than you could cram into 5 books combined. He's also constructed a 21st century book experience that will appeal to different readers (both analytical and creative).
Over the years, I've coached thousands of marketers and changemakers on how to tell their story, including how to write a kick-ass bio. Likeanomics is one of the few books that I can recommend since it offers a 21st century perspective on personal branding and authenticity that doesn't come off sounding like sunflowers or slick tricks. Rohit's really taking on the complex issues and paradox we face in the humanization of business. At the end of the day, as Rohit explains, we do business with the people we like. Even when people might not be as talented as the competent jerk. Loveable fools win everytime. It's just a matter of becoming comfortable with ourselves again. This book can definitely open the door for you.
While Rohit may not have explicitly said so being liked is different from being popular. I never thought about being liked is such a useful thing in building trust for instance. Rohit's advice on how to go about being liked is probably meant for brands. However I think it is equally relevant to people who want to change for the better.
For instance I am an Innovation Coach and I have a coachee who has a problem of being trusted. I found so many useful tips in the book for him.
I could not finish the book quickly because with each chapter Rohit triggered off so many ideas in mind - things I could use for various people, brands, services & situations. I liked the many useful references and stories too. I did not know for instance that the US government is focusing on better writing so much.
I found the book inspiring and I am sure I will put many of the ideas in it to practice.
I am glad I found the book by chance. (I was actually searching for books on "Earning trust and respect"!)
So, just having "likeonomics" - a play on the freakonomics bestselling title, I was scared that it would be the same.
However, Rohit has very much surprised me.
Like the "pop culture" books, Rohit emphasizes his points with stories, some of them a bit "off-topic", but all tie in very well to make his points. His practical examples are very useful, as they concretize the theoretical concepts he's proposing. (All of which I not only "agree to" - so far, but also have learnt from.)
He also provides a summary of the points he was making with the stories, allowing you to follow the points he was making. His stories are also really great.
He shows what "like" and "empathy" really mean.
So far (1/3rd of the way through the book), I've used the book as a method to train and systemize his lessons across my team. We now do daily morning reviews of some of our key concepts that we stand for, and how we can implement that better in both broad and specific cases.
Additionally, I've had numerous people stop by my desk as I had it out, as the book title caught their attention, and I had to tell them a brief synopsis of what the book is about, and what I've learnt from it.
Thanks Rohit! You've made me a believer.
p.s. Below please find some of my favorite passages for your reference.
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. - Nelson Mandela pgxxv
166 content page, first 56 tells me the importance of being likeable which is not the same thing as being nice. (pgxxxii)
If I can help my team personally, they'll give me their best efforts professionally. - Scott DiGiammarino pg19
When you have a real human connection, you can focus on the three most important elements of motivation:- 1. Purpose 2. Empowerment 3. Appreciation pg25
Today's enthusiastic embrace of data has waltzed us directly from a petulant resistance to performance measures to a reflexive and unsophisticated reliance on a few simple metrics. We have pivoted from the "old stupid" to the "new stupid". - Frederick M. Hess pg46
Combing the what (quantitative) with why (qualitative) can be exponentially powerful...The data alone is meaningless without some way to put it into context. - Avinash Kaushlik Pg48
What is the ROI of your mother? - Gary Vaynerchuk pg51
If you want to win voters' hearts and minds, you have to start with the heart, otherwise they aren't going to care much what's on your mind. - Drew Western pg53
The most beautiful makeup of a woman is passion. But cosmetics are easier to buy. - YSL
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