- Hardcover: 256 pages
- Publisher: Portfolio (Jan. 26 2010)
- Language: English
- ISBN-10: 1591843162
- ISBN-13: 978-1591843160
- Product Dimensions: 15.9 x 2.2 x 23.5 cm
- Shipping Weight: 499 g
- Average Customer Review: 26 customer reviews
- Amazon Bestsellers Rank: #201,096 in Books (See Top 100 in Books)
Linchpin: Are You Indispensable? Hardcover – Jan 26 2010
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"It's easy to see why people pay to hear what he has to say."
"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun."
"This book is a gift."
-Jacqueline Novogratz, Founder, The Acumen Fund
"If Seth Godin didn't exist we'd need to invent him-that's how indispensable he is! You hold in your hands a compelling, accessible, and purpose-filled book. Read it, and do yourself a big favor. Your future will thank you!"
-Alan Webber, Founder, Fast Company
"This is what the future of work (and the world) looks like. Actually, it's already happening around you."
-Tony Hsieh, CEO, Zappos.com
"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still - one, to be exact - can boast his own action figure....Godin delivers his combination of counterintuitive thinking and a great sense of fun."
About the Author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.
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He talks about the hierarchy of value. It's very thought provoking for you to consider where you fall in that and what you can do to make sure you're always moving up in the hierarchy because the work gets easier and the pay gets higher (the financial and emotional rewards of what you'll do).
And it was an excellent reminder to SHIP. Picasso painted many paintings ... you can probably only name 3. Picasso shipped.
The habit of producing to ship is huge. More than anything else it leads to success. It's easy to scare yourself out of shipping because you're not ready though. Saturday Night Live goes on each week whether they are ready or not. This section of the book was excellent for anyone that has taken their foot off the gas pedal in their job. He also explores the reasons we do this (fear!) and why it's happening.
Yesterday's remarkable is today's really good and tomorrow's mediocre.
No good ideas? Ok tell me your bad ones. You don't need more genius. You need less resistance.
You can't fit in AND stand out.
There were lots of great nuggets in this book.
If you've never read anything from Seth Godin this is a GREAT place to start. If it was my first time reading his books I probably would have given it a 5 but because I've read so many others by him (The Dip is probably my favourite) his message was very similar and therefore has a slightly reduced impact for me. If you've also read a lot of his books you'll find this one is rather lengthy in comparison and well worth the read. It really feels personal ... there's more Godin in this book.
If you're feeling bored or uninspired but what you're doing - read this book. If you feel like you should be doing more in your life and your career read this book. You'll be happy you did.
Its gibberish repeated over and over, only like 1 and half chapters have any usefulness in them but there a way better books out there for those chapters that don't repeat themselves a million times and get the message across.
This guy is an internet marketing guy, hes selling you dreams, not reality, but dreams. So you can keep living in that delusion and enjoy his book.
Moreover, unlike in most of his previous books, Godin does not climb up into a pulpit and launch a tirade, engaging his audience with a confrontational tone and Old Testament vehemence. He obviously cares deeply about the thoughts and feelings he shares but is at all times respectful of his reader. He repeatedly explains that everyone has several choices and urges his reader to make those only choices that are in her or his long-term best interest.
In addition, meanwhile, Godin creates a multi-dimensional context, a frame-of-reference, in which to anchor his insights and recommendations throughout the narrative. He skillfully uses what I describe as a bi-polar strategy: passively but alertly observing what is happening (and not happening) in order to recognize and understand the ever-changing realities of the world that we share and then actively challenging whatever demeans and diminishes anyone's dignity. Finally, Godin utilizes the manifesto genre as a means by which to celebrate humanity at its best, not as an ideal beyond human fulfillment but as an attainable destination if (HUGE "if") vision, faith, courage, integrity, and commitment are sufficient to the formidable challenges that await each pilgrim.
Near the downtown area here in Dallas, we have a Farmers Market at which some merchants offer complimentary slices of fresh fruit as samples. In that spirit, I now provide three brief excerpts from Godin's book.
On becoming indispensable to customers: "Here's the win (actually, there are two).
"If you want customers to flock to you, it's tempting to race to the bottom of the price chart. There's not a lot of room for profit there, though...In a world that relentlessly races to the bottom, you lose if you also race to the bottom. The only way to win is to race to the top. When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable....
"Second, the people that work for you, the ones you freed to be artists [i.e. creators of unique, compelling, and substantial value], will rise to a level you can't even imagine. When people realize that they are not a cog in a machine, an easily replaceable commodity, they take the challenge and grow. They produce more than you pay them to, because you are paying them with something worth more than money....
"As a result of these priceless gifts, expect that the linchpins on your staff won't abuse their power. In fact, they'll work harder, stay longer, and produce more than you pay them to. Because everyone is a person, and people crave connection and respect." (Pages 35-36)
On résumés: "If you don't have a résumé, what do you have? How about three extraordinary letters of recommendation from people the employer knows or respects? Or a sophisticated project an employer can see or touch?
Or a reputation that precedes you? Or a blog that is so compelling and insightful that they have no choice but to follow up? Some say, `Well, that's fine, but I don't have those.' Yeah, that's my point. If you don't have these things, what leads you to believe that you are remarkable, amazing, or just plain spectacular? It sounds to me like if you don't have more than a résumé, you've been brainwashed into compliance. Great jobs, world-class jobs, jobs people kill for - those jobs don't get filled by people e-mailing in résumés." (Page 73)
On the power of being genuine and transparent: "Virtually all of us make our living engaging directly with other people. When the interactions are genuine and transparent, they usually work. When they are artificial or manipulative, they fail.
"The linchin is coming from a posture of generosity; she's there to give a gift [no-strings support of your efforts to succeed]. If that's your intent, the words almost don't matter. What we'll perceive are your wishes, not the script.
"This is why telemarketing has such a ridiculously low conversion rate. Why corporate blogs are so lame. Why frontline workers in the service business have such stress. We can sense it when you read the script because we're so good at finding the honest signals." (Page 214)
For various reasons previously indicated, I hold this book in very high regard and conclude my review of it with one more observation: The person whom Godin characterizes as "indispensable" is defined by what is indispensable to that person. It could well be, for example, a sincere desire to be of service to others. Or it could well be a sincere desire to offer unconditional "gifts" of trust, faith, respect, and candor. Those whom Godin characterizes as "artists" possess the vision, faith, courage, integrity, and commitment needed to create -- in collaboration with others -- a "post-commercial world that feeds us, enriches us, and gives us the stability we've been seeking for so long." That said, it would be a serious mistake to underestimate or ignore the importance of self-interests. Those who create the world to which Godin refers also feed and enrich themselves as well as those whom they serve and with whom they share a community of faith. Only then can they obtain for themselves as well as others the stability they have been seeking for so long. That should be our vision and Godin challenges us to fulfill it.
no worth the money, just get a used copy, or a 0.99$ ebook copy.
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