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Little Red Book of Selling: 12.5 Principles of Sales Greatness Hardcover – Aug 5 2004

4.5 out of 5 stars 11 customer reviews

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  • Little Red Book of Selling: 12.5 Principles of Sales Greatness
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Product Details

  • Hardcover: 220 pages
  • Publisher: Bard Press; 1 edition (Aug. 5 2004)
  • Language: English
  • ISBN-10: 1885167601
  • ISBN-13: 978-1885167606
  • Product Dimensions: 13.8 x 1.8 x 20.3 cm
  • Shipping Weight: 399 g
  • Average Customer Review: 4.5 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: #1,131 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

NIKITA KOLOFF is a retired former World Heavyweight Champion wrestler and motivational speaker who delivers hundreds of professional addresses to companies and individuals annually.

JEFFREY H. GITOMER is a leading authority on sales and customer service whose clients include IBM, AT&T, Coca-Cola, and Hilton Hotels, among others. He is also the author of the syndicated weekly newspaper column Sales Moves, and author of the bestselling book The Sales Bible, also available from Wiley.


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Customer Reviews

4.5 out of 5 stars
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Top Customer Reviews

Format: Hardcover
The good thing about Gittomer is the fact that all his books are easy to read and most of the techniques are transferable to whatever you might sell. No book will cover all possible objections but it is a good tool to give you a direction. Most of the stuff you will read in there are things that you already know but might not have practiced enough or refined to your personality to be effective at it.

No books will help you if you have a closed mind. Jeffrey helped me but it implies that you have to go into discomfort zones from times to times.

Will you dare reaching higher grounds ?
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Format: Hardcover
This is probably one of the best sales / business books I have read. It's nice to read things that validate what I'm doing already... also nice to get pointers on how to improve. I highly recommend this book.
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Format: Kindle Edition Verified Purchase
Really a great book, I am just starting my career in sales, this will certainly give me a leg up!
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Format: Hardcover Verified Purchase
As expected!
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Format: Hardcover Verified Purchase
Item is exactly as described, and shipped quickly.
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Format: Hardcover Verified Purchase
I'm 80/20'ing all my books, and this is definitely a "keeper".
I found a piece of advice I needed right now, one with the potential to reduce my stress by 80%.
No, I'm not going to tell you the specific advice that worked for me today, you'll have to find a page written just for you. Don't worry, there's lots of wisdom to choose from.
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