Little Red Book of Selling: 12.5 Principles of Sales Greatness Hardcover – Aug 5 2004
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From Publishers Weekly
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
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About the Author
NIKITA KOLOFF is a retired former World Heavyweight Champion wrestler and motivational speaker who delivers hundreds of professional addresses to companies and individuals annually.
JEFFREY H. GITOMER is a leading authority on sales and customer service whose clients include IBM, AT&T, Coca-Cola, and Hilton Hotels, among others. He is also the author of the syndicated weekly newspaper column Sales Moves, and author of the bestselling book The Sales Bible, also available from Wiley.
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