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Logo Design Love: A guide to creating iconic brand identities (2nd Edition) Paperback – Aug 20 2014

4.8 out of 5 stars 13 customer reviews

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Frequently Bought Together

  • Logo Design Love: A guide to creating iconic brand identities (2nd Edition)
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  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
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  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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Product Details

  • Paperback: 240 pages
  • Publisher: Peachpit Press; 2 edition (Aug. 20 2014)
  • Language: English
  • ISBN-10: 0321985206
  • ISBN-13: 978-0321985200
  • Product Dimensions: 17.5 x 2 x 22.6 cm
  • Shipping Weight: 522 g
  • Average Customer Review: 4.8 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: #80,050 in Books (See Top 100 in Books)
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Product Description

About the Author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.


Customer Reviews

4.8 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
I was very surprised to see that this book is as much about managing your clients and your own business than it is about designing logos but I love it anyway. Lots of good ideas and logo design reminders (such as mind mapping, spending lots of time on your research, focusing on one thing, staying motivated, etc). Lots of great logos! I would have liked more about brand identity but I guess there are other books for that.

This book will not tell make you a good logo designer if you are a beginner but if you already are a designer, it will probably inspire you, help you get better and give you good pieces of advice on how to price your work, interact with your clients and manage your projects.

I love it and I am now another addict to the blog. Thanks David! :-)
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Format: Paperback
"The toughest person to please in any logo design project should be the designer who creates the work."

As a seasoned brand identity designer, I couldn't agree more.

This valuable reminder, quoted by Malcolm Grear on page 29, sets the tone early in David Airey's book, Logo Design Love.

Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design. You'll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront.

You won't get specific answers to the ages-old "How much should I charge" conundrum, but rather good food for thought in arriving there.

It's an enjoyable read, based on the author's own successful blog, Logo Design Love. The book showcases the best of Airey's 500+ blog posts. As well, don't miss his top 10 questions answered and 25 logo design tips towards the back of the book!

David Airey is a Northern Irish graphic designer who currently maintains two blogs: [...] and [...]
PS ' Congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.
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Format: Paperback
David Airey has managed to put together a comprehensive book about the industry as a whole (from putting ideas down on paper to how to deal with clients) in one of the easiest reads I've picked up as of late. While the book is short (I read it in about 4 hours), it is full of knowledge and definitely something I'll be going back over in the future. There is no fluff, it's straight to the point, and while some topics probably could have been expanded on, I didn't feel like he left out anything (I was just greedy for more).

It's also great how he brings up so many different design firms in his examples, showing us that all this isn't simply his point of view, but how successful individuals put go about their work in this field.

Great read that I can't recommend enough.
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Format: Paperback
I read this book with such an ease. I think it's the first Graphic Design book i finished reading. I found it very useful. It answered a lot of questions i had and made me think about certain details i usually leave on the side. I would say that the most important thing, is that this book gave me my motivation back.

Good job David!
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Format: Paperback
I purchased this book under a recommendation of a teacher of mine who showed it to me. It's a very easy read, takes only a day or two. That said, it's filled with fantastic information, not just for starting graphic designers such as myself, but for experienced professionals as well. A great insight into what logos are, the correct design process to use, what to ask during a brief with a client and how communicate with each other to achieve a successful relationship, and a suggestion on how to charge for your services, etc... it's very much to the point and direct, with great insight into how to design a relevant logo that not only stands out but you and your client will love. I will most definitely be reading this book more then once.
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Format: Paperback Verified Purchase
Purchased for a graphic design student, the book was full of useful information for her and was a hit. Book arrived very quickly and in excellent condition.
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Format: Paperback
This is a very helpful book for anyone who is interested in logo design.
It's easy to ready and I appreciate the author's down-to-earth attitude.
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