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Looking Good in Print Paperback – Jun 1 2003

3.7 out of 5 stars 7 customer reviews

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Paperback, Jun 1 2003
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Looking Good in Print
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Product Details

  • Paperback: 352 pages
  • Publisher: Paraglyph Press; 5 edition (June 1 2003)
  • Language: English
  • ISBN-10: 1932111824
  • ISBN-13: 978-1932111828
  • Product Dimensions: 20.5 x 2.1 x 25.7 cm
  • Shipping Weight: 839 g
  • Average Customer Review: 3.7 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #2,781,326 in Books (See Top 100 in Books)
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Product Description

From Amazon

There is an argument for including a guide to good layout with every DTP application sold. Would you attempt to drive a car, or fly a plane for the first time, having read only the owner's handbook? While the consequences of poor layout may be less catastrophic than a road accident the results can nonetheless be ugly and unpleasant.

Whatever your view, if such a style guide were mandatory, Looking Good in Print would be an excellent candidate. Roger Parker and Patrick Berry have achieved the difficult task of covering all the important design fundamentals in a book probably no bigger than the manual that came with your DTP application, and certainly a lot more readable.

The emphasis throughout is on providing you with the information you need to design better-looking, and therefore more successful publications. If you read only the first two chapters you will be at least as well acquainted with the basic principles of page layout as most magazine designers appear to be.

Probably the best advice--not to go anywhere near your computer until you have sketched out a few ideas with pencil and paper--comes right at the start. Every aspect of theory and practice discussed is illustrated with clear examples which occupy at least half the available space. This means you can learn quickly--by seeing how it should be done, rather than reading about it.

The authors rightly recognise that good design, especially for beginners, is more often a case of not getting it wrong, than getting it right. So, for the crash course, once you've read the first two chapters, skip to the last two--Common Design Pitfalls and Redesign, which display in graphic detail all the ugly layout accidents just waiting to befall you and how to avoid them. --Ken McMahon --This text refers to an out of print or unavailable edition of this title.

Review

Now celebrating its 10th anniversary with nearly a quarter million copies sold, Looking Good in Print has become a classic and virtually launched an entire genre. Recognized as the definitive work in its category, this book features new information on service bureaus, color and printing, color lasers, new technologies, and much more.

The New York Times says, "If you can afford only one book on desktop publishing, this is the one." MacWEEK says, "A graphic design primer for anyone who wants to design better-looking...desktop-published printed material." From PC Week, "Looking Good in Print is an excellent and valuable resource."

The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.

The book coaches designers to design with the reader (and readability) in mind, taking advantage of the strengths of the print medium while finessing its weaknesses, and avoiding both common and obscure design pitfalls. -- Book Description --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

3.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
If you find yourself smack-dab in the middle of a job requiring that you produce professional-looking documents, especially with a real professional printer (not just a laserjet), and you have no education or experience, this book is for you. It explains clearly--and at length--the process of creating and producing printed materials. It gives you the vocabulary for different kinds of graphic elements and typography, helps explain the mechanics of printing presses and inks, and gives lots of good suggestions for attractive layouts. I found the section on working with photographs particularly helpful.
There's a lot of overlap with Robin Williams's "non-designer" series (because they're both about solid graphic design), but this one goes a bit further in some respects, even it it's a bit heavier and not as much fun as hers.
I liked the Non-Designer books better, but this one's great, too. All in all, a very fine addition to your library if you're trying to teach yourself graphic design quickly, and you don't have people standing around just waiting to answer your questions.
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Format: Paperback
As a freelance writer who dabbles in desktop publishing, I've been searching for months for a concise, well-written, easy-to-grasp "how-to" book on DTP. I've consulted with graphic artists, posted messages online, and asked everyone I know for just such a book. I can't believe no one ever suggested "Looking Good in Print!" I stumbled across this book here on Amazon.com and decided to give it a whirl, and I couldn't be happier. This guide provides practical, step-by-step advice on conceptualizing your design, mastering the tools and techniques, and putting it all together to create great looking publications. With sections on illustrations and photos, printing techniques, and dealing with service bureaus, this book covers all the bases. Highly recommended!
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Format: Paperback
This is the most "readable" book on graphic design for desktop publishing that I own. This book assumes you are already familiar with your software. Examples are outstanding; often the same text & graphic elements are presented in a variety of ways. Content is concise and simple, and directed at the intermediate to advanced user. The first half of the book deals with elements of design; the second half incorporates that info with special pointers for newsletters, ads, brochures, catalogs, letterheads, reports, resumes, forms, business cards, etc. My favorite chapter was "Common Design Pitfalls", followed by a chapter of redesigns.
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Format: Paperback
On the cover of this fine book is a blurb from the NY Times saying "If you have only enough money for one DTP book, buy this one," paraphrased, of course. The emphasis should be if you only have ONE. If you have any of Robin Williams' books or a Classroom in a Book, Parker's book will only be a re-hash of that. So, if you don't have a good DTP book, this is the book for you. If you have anyother reasonably good DTP book, this will just be the same stuff.
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