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Looptail: How One Company Changed The World By Reinventing Busine Hardcover – Sep 17 2013

4.7 out of 5 stars 13 customer reviews

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Product Details

  • Hardcover: 304 pages
  • Publisher: Collins; 1st Edition edition (Sept. 17 2013)
  • Language: English
  • ISBN-10: 1443420263
  • ISBN-13: 978-1443420266
  • Product Dimensions: 16 x 2.5 x 23.8 cm
  • Shipping Weight: 458 g
  • Average Customer Review: 4.7 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: #106,557 in Books (See Top 100 in Books)
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From the Publisher

Q: What are ways tourists can support the local population? How should travelers think when planning a trip?

A: The number one way that travellers can support local communities is by avoiding all-inclusive vacations. A very little amount of the money that you paid for that all-inclusive trip stays in the location that you visited. Spread your wealth around when you are travelling – don’t always eat at the same restaurants or visit the same shops. Take lots of photos and share your experiences with your friends and through social media when you return. Get people interested in where you went and inspire them to get out there and explore new places and other cultures.

Q: Where is G Adventures setting up camp next? (Where in the world can we expect G Adventures next?)

A: We’re currently operating in 109 countries around the world, but we’re always looking for new life changing experiences for our customers. It may not necessarily be “where” to next, but more about “why” someone should travel and the impact they can have on the places that they visit when they do. We want to get to a place where going on vacation will be considered a way of giving back.

We’ve launched a line of Local Living experiences where travellers are brought close to the land and its people by being embedded in local life. This line of experiences embodies sustainable tourism and cultural preservation and has defined G Adventures as a social enterprise. It’s revolutionary for our industry and will provide our customers with a new way to travel and to truly experience cultures around the world.

Q: Why do you think the Triple Bottom Line (Profit, People, Planet) needs to be revamped to include Passion and Purpose?

A: For businesses to truly achieve sustainability, the triple bottom line has to change and expand to include passion and purpose. By engaging customers, employees and everyone who touches your brand to a higher purpose and embracing the social revolution, businesses have the opportunity to connect with their customers in new ways and create a unique connection that they couldn’t previously.

The opportunity for innovation in finding these connections has never been greater. The most important thing for any business is keeping our customers happy and satisfied, because if you don’t, someone else will. Thanks to the social revolution, we are able to interact with our customers so much easier than before. It’s the goal of G Adventures to help our customers discover more passion, purpose and happiness in life.

Businesses that embrace passion and purpose in their business models will achieve great things.

Q: You have a very unique home office (Base Camp) for G Adventures. How important is the office environment when trying to get the most out of your employees?

A: People don’t separate work and life the way that they used to. We want our employees to be as happy as possible at Base Camp or at any of our offices around the world. Happy people produce great results. Whether it’s a bubble hockey tournament, a game of StreetFighter II, popcorn or ice cream or even having a meeting in one of our themed boardrooms (including, Star Wars, Dr. Seuss and Steve Jobs) we want our people to love coming to while at the office. We embrace a culture of freedom and happiness. I always say if you love what you do, you never have to work a day in your life.

Q: What advice would you give to new tourism graduates or entrepreneurs in the tourism industry?

A: Define your purpose in the travel industry and never take the communities where you take your customers for granted. Sustaining local ways of life is the right thing to do as well as good for your business.

About the Author

BRUCE POON TIP is the author of the #1 national bestseller Looptail and the founder of G Adventures. After returning from a backpacking tour of Asia in 1990, Poon Tip was driven to share his passion and vision for authentic and environmentally sustainable travel. With nothing more than his own personal credit cards, he created G Adventures. What began as a one-man show has grown to become the world’s largest adventure travel company.


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I have traveled twice this year with the company G Adventures so when the company founder published a book about his journey, I bought it immediately! I am not an entrepreneur by trade or nature but i have studied human resources management and leadership through university and the military college. I found Bruce's book so delightful - I really enjoyed the pictures and wished there were more ! I really enjoyed learning about G Adventures many projects around the world and how the company is not just about profit. I recommend this book to anyone who likes adventures or anyone who likes to read about a journey to personal enlightenment.
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The most popular career advice includes the suggestion to do what you love and love what you do because what you love to do is probably what you do best. I think there is wisdom in that suggestion (not everyone agrees with it) and I thought about it as I began to work my way through this book. According to Bruce Poon Tip, he developed his business philosophy based on the "Looptail": a three-pronged approach that enables any business to be -- simultaneously -- profit-driven, purpose-driven, and people-driven. It's so named because everything invested in a business is returned in abundance in terms of profitability and employee loyalty. For me, a Looptail approach creates a win-win-win situation. Sustainable profitability ensures substantial monetary as well as non-monetary (i.e. psychological and spiritual) benefits for stakeholders, those whom they are privileged to serve, and the communities in which the given enterprise conducts business.

Poon Tip cites his own company, G Adventures, as a case in point. Not only does its business philosophy explain its extraordinary success in a global marketplace; that success probably could not have been achieved without it. More to the point, that same philosophy (with only minor modifications) can help almost any other purpose-driven company to achieve sustainable profitability, whatever its size and nature may be.

This is what Poon Tip has in mind when observing, "Once you clearly define your purpose as a company, and you build the right team of people who see their work as more of a calling than a job, that question of whether to keep growing just disappears. The more you grow, the more you can accomplish.
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IO bought these books as a result of a quote

in which Mr Poon Tip said "Human Resource people were a detriment to people in general"

I was hoping to learn more about howe he fired all of his H.R. people
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I found it difficult to put this book down. As an entrepreneur myself, I found the author's story to be incredibly compelling. He succeeded against all odds and built an empire purely on his vision and relentless drive. Most would find this book fascinating, but it is a must read for any entrepreneur looking for a source of motivation and even inspiration. Amazing.
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Amazing book written by one of the leaders in the industry and a role model to myself. I am in the travel industry and was able to take a ton from this book. Would recommend it for anyone in business, travel or in for a good read.
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The Looptail gives the reader a glimpse into a way of business thinking that deep down we've all always hoped would exist. Long before the spark in the seasoned employee was slowly worn down by downsizing, mergers, cutbacks and strict corporate structures, many of us believed that fulfillment and engagement were possible in the workplace. It's a world where passion, a sense of meaning, and happiness reign above all else. And it does exist! In the book, Poon Tip takes us on an incredible journey of how one man turned his vision into reality in founding G Adventures, now at the forefront of the adventure travel industry. An inspiring and motivating read!
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"This book by Bruce Poon Tip encourages me" said the Dalai Lama in his forward. That did it. I had to read it.
And after finishing I understand why. Yes, it's a business manifesto but it isn't just about profit, it's about happiness and respect, both for the individual and the world that we live in. Any person seeking to find meaning in our capitalist system and has been discouraged by what presently exists in most business models that we encounter and work within will find that this book gives you hope.
Bruce Poon Tip isn't lecturing, he's doing it and just telling you about it. He's done it with his own business. And on a personal level, he's leading by example, embodying his core values.
Even the book style is appealing. I felt as if he was sitting in my living room and just talking about his life and adventures.. and what interesting ones he has had. Strangely, none of it is out of place. It is a story about living whole in no matter what you do and doing some good along the way.
I would not normally choose to read a "Business" book but this one compelled me and I am so glad that I did.
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