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Looptail: How One Company Changed The World By Reinventing Busine Hardcover – Sep 17 2013
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From the Publisher
Q: What are ways tourists can support the local population? How should travelers think when planning a trip?
A: The number one way that travellers can support local communities is by avoiding all-inclusive vacations. A very little amount of the money that you paid for that all-inclusive trip stays in the location that you visited. Spread your wealth around when you are travelling – don’t always eat at the same restaurants or visit the same shops. Take lots of photos and share your experiences with your friends and through social media when you return. Get people interested in where you went and inspire them to get out there and explore new places and other cultures.
Q: Where is G Adventures setting up camp next? (Where in the world can we expect G Adventures next?)
A: We’re currently operating in 109 countries around the world, but we’re always looking for new life changing experiences for our customers. It may not necessarily be “where” to next, but more about “why” someone should travel and the impact they can have on the places that they visit when they do. We want to get to a place where going on vacation will be considered a way of giving back.
We’ve launched a line of Local Living experiences where travellers are brought close to the land and its people by being embedded in local life. This line of experiences embodies sustainable tourism and cultural preservation and has defined G Adventures as a social enterprise. It’s revolutionary for our industry and will provide our customers with a new way to travel and to truly experience cultures around the world.
Q: Why do you think the Triple Bottom Line (Profit, People, Planet) needs to be revamped to include Passion and Purpose?
A: For businesses to truly achieve sustainability, the triple bottom line has to change and expand to include passion and purpose. By engaging customers, employees and everyone who touches your brand to a higher purpose and embracing the social revolution, businesses have the opportunity to connect with their customers in new ways and create a unique connection that they couldn’t previously.
The opportunity for innovation in finding these connections has never been greater. The most important thing for any business is keeping our customers happy and satisfied, because if you don’t, someone else will. Thanks to the social revolution, we are able to interact with our customers so much easier than before. It’s the goal of G Adventures to help our customers discover more passion, purpose and happiness in life.
Businesses that embrace passion and purpose in their business models will achieve great things.
Q: You have a very unique home office (Base Camp) for G Adventures. How important is the office environment when trying to get the most out of your employees?
A: People don’t separate work and life the way that they used to. We want our employees to be as happy as possible at Base Camp or at any of our offices around the world. Happy people produce great results. Whether it’s a bubble hockey tournament, a game of StreetFighter II, popcorn or ice cream or even having a meeting in one of our themed boardrooms (including, Star Wars, Dr. Seuss and Steve Jobs) we want our people to love coming to while at the office. We embrace a culture of freedom and happiness. I always say if you love what you do, you never have to work a day in your life.
Q: What advice would you give to new tourism graduates or entrepreneurs in the tourism industry?
A: Define your purpose in the travel industry and never take the communities where you take your customers for granted. Sustaining local ways of life is the right thing to do as well as good for your business.
About the Author
BRUCE POON TIP is the author of the #1 national bestseller Looptail and the founder of G Adventures. After returning from a backpacking tour of Asia in 1990, Poon Tip was driven to share his passion and vision for authentic and environmentally sustainable travel. With nothing more than his own personal credit cards, he created G Adventures. What began as a one-man show has grown to become the world’s largest adventure travel company.
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Top Customer Reviews
Poon Tip cites his own company, G Adventures, as a case in point. Not only does its business philosophy explain its extraordinary success in a global marketplace; that success probably could not have been achieved without it. More to the point, that same philosophy (with only minor modifications) can help almost any other purpose-driven company to achieve sustainable profitability, whatever its size and nature may be.
This is what Poon Tip has in mind when observing, "Once you clearly define your purpose as a company, and you build the right team of people who see their work as more of a calling than a job, that question of whether to keep growing just disappears. The more you grow, the more you can accomplish.Read more ›
in which Mr Poon Tip said "Human Resource people were a detriment to people in general"
I was hoping to learn more about howe he fired all of his H.R. people
And after finishing I understand why. Yes, it's a business manifesto but it isn't just about profit, it's about happiness and respect, both for the individual and the world that we live in. Any person seeking to find meaning in our capitalist system and has been discouraged by what presently exists in most business models that we encounter and work within will find that this book gives you hope.
Bruce Poon Tip isn't lecturing, he's doing it and just telling you about it. He's done it with his own business. And on a personal level, he's leading by example, embodying his core values.
Even the book style is appealing. I felt as if he was sitting in my living room and just talking about his life and adventures.. and what interesting ones he has had. Strangely, none of it is out of place. It is a story about living whole in no matter what you do and doing some good along the way.
I would not normally choose to read a "Business" book but this one compelled me and I am so glad that I did.
Most recent customer reviews
Interesting how Bruce struggled as a visible minority in Canada & advocates saving other minorities but has ignored Canadas most interesting '3rd world population' it's indigenous... Read morePublished 16 months ago by NovaHammer
LoopTail is a refreshing view of the business memoir. Instead of the usual egotism and the endless focus on simple financial results in many memoirs today, Bruce Poon Tip, The... Read morePublished on Sept. 18 2013 by Adam H Yim
In a business world of commonality and structure Looptail offers a unique spin on how one company, driven by passion & karma, zoomed to the top of their industry. Read morePublished on Sept. 17 2013 by Slim
Looptail tells the incredible story of an ambitious person who always believed in his skills and never gave up. Read morePublished on Sept. 17 2013 by Annika - European Sales Manager
Business books are not supposed to be page turners but I really found it hard to put this book down! Read morePublished on Sept. 17 2013 by Sean