“Losing the Signal is a good old-fashioned insider’s business narrative, the kind we don’t see enough of these days, and it should scare the pants off most CEOs.” (Wall Street Journal (Bryan Burroughs, author of Barbarians at the Gate))
“Reading the inside story of the BlackBerry’s helpless flameout is like watching any other train wreck: You’re horrified, but you can’t look away.” (David Pogue, author of Pogue's Basics and founder of Yahootech.com)
“A tale of rivalries, jealousies and missed opportunities. You won’t be able to put it down.” (William Cohan, author of House of Cards and Money and Power)
“Losing the Signal tells of the marriage and divorce of Mike Lazaridis and Jim Balsillie, how two opposites built RIM into a world-beater and how they lost it. This is first-class reporting that reads like a juicy novel, with one amazing story after another. A terrific book.” (Howard Green, author of Banking on America)
It was a classic modern business story: two Canadian entrepreneurs build an iconic brand that would forever change the way we communicate. From its humble beginnings in an office above a bagel store in Waterloo, Ontario, BlackBerry outsmarted the global giants with an addictive smartphone that generated billions of dollars. Its devices were so ubiquitous that even President Barack Obama favoured them above all others. But just as it was emerging as the dominant global player, BlackBerry took a dramatic turn.
Losing the Signal is the riveting, never-before-told story of one of the most spectacular technological upsets of the 21st century. Unlike Enron, which was undone by its executives' illegal activities, or Lehman Brothers, which collapsed as part of a larger global banking crisis, BlackBerry's rise and fall is a modern-day tale of the unrelenting speed of success and failure. It is a thrilling account of how two mismatched CEOs outsmarted more-powerful competitors with a combination of innovation and sharp-elbowed tactics; and how, once on top of the world, they lost their way. The company responded too slowly to competitors' innovations, and when it finally made its move, it stumbled with delayed, poorly designed and unpopular smartphones. A little more than a decade after Research In Motion introduced the BlackBerry, it is now struggling to survive. Its share of the US phone market fell from 50 per cent in 2009 to about one percent in 2013, showing just how aggressive, fast and unforgiving today's global business market can be.