- Paperback: 240 pages
- Publisher: Crown Business; Reprint edition (July 22 2003)
- Language: English
- ISBN-10: 1400046831
- ISBN-13: 978-1400046836
- Product Dimensions: 13.2 x 1.3 x 20.3 cm
- Shipping Weight: 159 g
- Average Customer Review: 69 customer reviews
- Amazon Bestsellers Rank: #230,217 in Books (See Top 100 in Books)
Love Is the Killer App: How to Win Business and Influence Friends Paperback – Jul 22 2003
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“Tim Sanders shows us that being a ‘lovecat’ is a great business strategy and I wholeheartedly agree. This book teaches us the value of relationships in the workplace, and it’s rich with practical, effective strategies for enhancing and developing them.” —Philip C. McGraw, Ph.D., author of Life Strategies: Doing What Works, Doing What Matters
“This is not an ‘easy’ book. It is a genuine original. (And I know how overused that word is.) It will-should-must change your life. I know Tim Sanders—and he and this book are for real. Believe it. And become a (wildly successful) ‘lovecat.’ ” —Tom Peters, author of the bestselling In Search of Excellence and Reinventing Work series
“Aretha Franklin knew the secret: RESPECT. Tim Sanders knows how to spin it. In business, you get ahead by helping other people get what they want—it’s simple, it’s obvious, but it’s so easy to forget. Love Is the Killer App reminds us that maybe, just maybe, looking out for number one is not the way to get ahead.” —Seth Godin, author of Permission Marketing and Unleashing the Idea Virus
From the Inside Flap
ering what the next killer app will be? Do you want to know how you can maintain and add to your value during these rapidly changing times? Are you wondering how the word love can even be used in the context of business?
Instead of wondering, read this book and find out how to become a lovecata nice, smart person who succeeds in business and in life.
How do you become a lovecat? By sharing your intangibles. By that I mean:
Your knowledge: everything that comes from all the books that Ill encourage you to devour.
Your network: the collection of friends and contacts you now have, which Ill teach you how to grow and nurture.
Your compassion: that human warmth you already possessin these pages Ill convince you that you can show it freely at the office.
What happens when you do all this?
* You become a rich source of information to all around you.
* You are seen as
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What Sanders has in mind combines some of these core concepts with what Rosen explains so brilliantly in The Anatomy of Buzz. In the Foreword to that book, Everett M. Rogers observes, "New products and services spread among the consumer public through interpersonal communication networks. These networks are for the most part invisible. They often operate in mysterious ways. Thus we are largely blind to this very powerful marketing process. No wonder that we fail so often in our efforts to diffuse innovations."
As I understand what Sanders is about, he wants to convince as many people as possible that love (like a new good or service) can be a decisive, indeed dominant force in human relationships. Moreover, within a business context, it can return "several hundred percent on the initial investment." Agreeing with Rosen, Sanders also asserts that after people become what he calls a "lovecat" by completing a three-step process, they can then involve others through "interpersonal communication networks.[that] are for the most part invisible. They often operate in mysterious ways. Thus we are largely blind to this very powerful marketing process. No wonder that we fail so often in our efforts to diffuse innovations."
Do not conclude (incorrectly) that Sanders is hopelessly naive, romantic, idealistic, etc. When explaining the three-step process to become a "lovecat", he reveals a rock-solid grasp of what are generally referred as the "harsh realities" of a ferociously competitive business world, one in which change is the only constant, where it's dog eat dog, blah blah blah. Sanders understands all that. Indeed, such descriptives help to suggest precisely why love can have so much "potency" when shared strategically but (key point) unconditionally. Consider this brief excerpt from the Afterword: "Being a lovecat is not about being nice. There's no point in playing by these rules if you're not smart, too. Because if you're not, it won't scale, and all you'll have to show for it is good intentions rather than good business relationships. To quote the movie This Is Spinal Tap, 'There's a fine line between stupid and clever'" Sanders then recalls a sign he once saw hanging on a wall which said "Business education without execution is just entertainment."
This really is a book about business. More specifically, it is about prospering in business. Even more specifically, it is about prospering in business by doing everything humanly possible to help others (yes, including competitors) to prosper. Sanders' observations are anchored in a wealth of real-world experience. His explanation of the three-step process to lovecathood is crystal clear. His recommendations are sensible, indeed eminently practical. His faith in the power of love is contagious.
My guess is that, after reading these brief remarks, those who are least interested in experiencing (not just reading) this book are the same people who are in greatest need of what it shares. You know who you are. Why not discover who you can become and also how you can help others to fulfill their own potential for compassion? Sanders is eager to help you to complete that exciting journey.
Sanders also suggests that you read as much as possible, so that you have a little bit of knowledge about any subject that could come up. He stresses that books are far more useful than newspapers/magazines/etc. as they extrapolate on their subject and are able to provide an abundant source of additional information should the need arise (though he does point out that magazines do have particular value in some instances).
All-in-all the book does have some valuable suggestions and is definitely worth reading. Some of his suggestions are very specific to sales people for service industries and may be difficult to implement if you work for a product-centric company or are not in sales. Most suggestions, though, are universal. If you want a way to be happier, have more professional acquaintances, and go further in life, this book should be a definite addition to your reading list.
The sections on Knowledge and Networks are primers for the uninitiated, and also thought provoking to the experienced hunter/gatherer of knowledge and its network applications. There are instructions on how to acquire these valuable skills and recommendations of books for further study.
The section on Compassion is a good exploration into that underemployed state of mind. Though to my mind there is more to it than the hugging and the obsequiousness which Tim suggests, nonetheless these things can help reduce fear and promote goodwill among ourselves. "Perfect love dispels fear." said St. John, but how do we reach for perfect love in the act of business?
It is refreshing to see that someone is expounding on the subjects of love and compassion in business. If we must work, then let's make it fun for everyone. We all know this stuff intuitively, so why is it so difficult to put into practice? Maybe Tim will have an answer and some suggestions in version 2.0.
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