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Comment: Book in english. Please feel free to e-mail us if you have any question. Livre en anglais. N'hésitez pas à nous contacter si vous avez la moindre question.
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M: Marketing Paperback – Jan 29 2016


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Product details

  • Paperback: 512 pages
  • Publisher: McGraw-Hill Education; 5th edition edition (Jan. 29 2016)
  • Language: English
  • ISBN-10: 1259446298
  • ISBN-13: 978-1259446290
  • Product Dimensions: 22.9 x 1.5 x 27.7 cm
  • Shipping Weight: 907 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #478,855 in Books (See Top 100 in Books)
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Product description

About the Author

Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.


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Amazon.com: 3.9 out of 5 stars 99 reviews
IthacaMatt
1.0 out of 5 starsA very confused text, too focused on social media, while overly complicating marketing basics
August 10, 2017 - Published on Amazon.com
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Amy
5.0 out of 5 starsRequired for class, but actually a very enjoyable read!
September 15, 2018 - Published on Amazon.com
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arpoppo
1.0 out of 5 starsNo Access Code for Connect
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Lissangy
5.0 out of 5 starsAwesome college book. You'll enjoy
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Lisa Camarena
4.0 out of 5 starsGreat book.
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