MARSHALL MCLUHAN: THE MAN AND HIS MESSAGE Hardcover – Mar 6 1994
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
About the Author
George Sanderson is an associate professor at St. Francis Xavier University, Antigonish, Nova Scotia, and editor of The Antigonish Review. He is also co-director of the Herbert Marshall McLuhan Foundation. Frank Macdonald is a design consultant in marketing communications who has worked in the communications field in various Canadian centers.
Most Helpful Customer Reviews on Amazon.com (beta)
There are brief sections of such probes in this book, and another of slightly longer bits called A McLuhan Mosaic. There are twelve more sections or chapters by McLuhan. The other thirteen or so are by others writing about the effect of his life and ideas on their lives and thinking. Sometimes this approach sheds a lot of light. One could find out from reading this book (or numerous others by and about him) that he regards media as "extensions of man", but what he's remembered for concerns what we call 'media' now as a household term, and he called "electric culture".
That dates back to the telegraph, and then telephone, radio, and on like that. But it began in earnest with Sputnik in 1957. That orbiting satellite changed everything for ever, and heralded the age of electric culture. Consider these remarks about TV, which, he maintained, changes us from a spectator to an actor. TV, he said, creates "dis-incarnate man"-- weightless, with no body, instantly everywhere. TV, he said, returns us from a sequential, linear, progressive, literate culture of reading and reasoning to a pre (or post) literate oral culture dominated not by the eye but the ear, in which everything happens at once, and in all directions. Many of these remarks don't really seem to apply to TV, where we are still the audience, but they do to the Internet and the iPhone, where we are all actors, instantly present, weightless, without a body, everywhere at once. Which is why people say he predicted the Internet, and perhaps why people still read him.
The bits by MM in this book range from v. simple to quite dense, but readers may have an Aha! moment from a probe or paragraph. The idea is not to "get" McLuhan: it's to see what he saw, to look with him. It's both illuminating and enjoyable to read the reflections by others who knew him, and how they grappled with MM's ideas. That said, I don't have any closure for this review, no tidy tying up, because McLuhan is not safely archived in the past. His predictions have come true. We all live in that world he envisioned. But he enables us to do so awake.
Look for similar items by category
- Books > Biographies & Memoirs > People, A-Z > ( C ) > Cage, John
- Books > Biographies & Memoirs > People, A-Z > ( M ) > Marshall, John
- Books > Biographies & Memoirs > People, A-Z > ( M ) > McLuhan, Marshall
- Books > Biographies & Memoirs > Professionals & Academics > Journalists
- Books > Education & Reference
- Books > Politics & Social Sciences > Social Sciences > Linguistics