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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond Hardcover – Feb 28 2012

4.6 out of 5 stars 3 customer reviews

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Give Me the Childfor Small Dreams

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Product details

  • Hardcover: 272 pages
  • Publisher: Thomas Dunne Books (Feb. 28 2012)
  • Language: English
  • ISBN-10: 0312640234
  • ISBN-13: 978-0312640231
  • Product Dimensions: 14.9 x 2.4 x 21.4 cm
  • Shipping Weight: 340 g
  • Average Customer Review: 4.6 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #606,144 in Books (See Top 100 in Books)
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Review

“You don’t have to identify with Peggy Olson on Mad Men ― or even know who she is ― to appreciate Jane Maas’s Mad Women… [a] breezy and salty memoir.” ―The New York Times

“A witty, personal account of the 'real life Peggy Olson.'” ―The LA Times

“One woman looks back at a time when the proposition that sex sells was just catching on, and, thanks to martinis, overflowing ashtrays, and the pill, propositions were all the rage.” ―Town & Country

“A dishy memoir about the drinking, sex, smoking and sexism that make that era in the industry ... so fascinating.” ―New York Post

“How authentic is Peggy Olson, the young secretary-turned-copywriter on Mad Men? Very real, judging from the fun memoir Mad Women by Jane Maas, a real-life Olson…. Mad Women isn't a straightforward memoir or companion book to the show. It's more a witty, impressionistic whirl through 1960s Manhattan… Fans of the show will see echoes of the fictional Sterling Cooper ad men in Maas' real-life colleagues. Maas is a great storyteller, and Mad Women stands enough on its own that even those who have never seen the TV show can enjoy the book…. Mad Men creator Matthew Weiner could probably find a few good plots in the changes that Maas notes have so far escaped Sterling Cooper.” ―The Hollywood Reporter

“Breezy and engaging [though] …The chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life.” ―The Boston Globe

“A bracing and consistently engaging look at the realities behind the fetishized nostalgia of Mad Men. Funny and informative, with the kick of a dry martini.” ―Kirkus Reviews

“As a female copywriter in the 1960s, Jane Maas lived the Mad Men experience. In her new book, she tells us what really went on in those Madison Avenue towers. As you would expect, there was a lot of sex and scandal, but there was also so much more...She tells her story – the ups and the downs – with a sense of humor and honesty that is both refreshing and fun.... A vivid image of a woman determined to succeed against the odds, of the industry in which she thrives, and of the era in which her tale begins.” ―San Francisco Book Review

“Sex, money, liquor… and inspiration. All the ingredients of Mad Men are present in Jane Maas's account of her career in 60s Manhattan.” ―The Observer (UK)

“Hilarious! Honest, intimate, this book tells it as it was.” ―Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene

“I think of Jane Maas as a real-life Peggy Olsen. When I started at Ogilvy & Mather in 1971, a lowly Account Executive, she was already a creative director. She took me under her wing and taught me a lot about creative work that sells. Mad Women made me laugh. It also made me nostalgic for those legendary days when David Ogilvy roamed the corridors exhorting us all to come up with BIG IDEAS. And the book made me think again about working women. Jane reminds us that the challenge of being a good wife, a nurturing mother and a successful professional, all at the same time, still remains. In this respect, we are all Mad Women.” ―Shelly Lazarus, Chairman of Ogilvy and Mather Worldwide

“In the Mad Men TV show, the males are depicted as shtupping their secretaries as they drink and smoke themselves to death, with nary a female copywriter in sight. In this damn funny book, the talented Jane Maas, who lived through those days of struggle and sometimes humiliation, tells it like it really was.” ―George Lois, Legendary Ad Man

“The funniest book I've read since From Those Wonderful Folks Who Gave You Pearl Harbor.” ―Jerry Della Femina, chairman and CEO of Della Femina Advertising and author of the best-selling From Those Wonderful Folks Who Gave You Pearl Harbor

“Truth is more fascinating than fiction. Maas tells the fascinating truth about mad men and the women in their boardrooms and bedrooms who juggled work, husbands and children successfully – and had as much fun doing it as you will reading about it.” ―Anne Tolstoi Maslon, former ad woman and author of Women’s Work, Private Scores, and Trials

“I thought I knew a lot about the advertising business, but Jane Maas gives us a unique peephole into the inner workings of Madison Avenue. Mad Women is a candid insider's view of the women--and men--who made modern advertising and what drove them. Great reading.” ―Bob Liodice, CEO, Association of National Advertisers

“Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world… Maas mixes personal stories with advertising history, making this a compelling read.” ―Publishers Weekly

“Part respectful homage to a glamorous and golden age, part good gossip over lunch at 21, Mad Women proves that behind every man's career, another successful woman is pedaling even faster to get where she is today.” ―BookPage

“Don't be misled by the title: this book is far more than an overdue antidote to the fantasy ad world of Mad Men: under the guise of a Madison Avenue memoir, Jane Maas slips in a shrewd and witty first-hand sociocultural history of America in the sixties and the seventies from a woman's point of view. A smart, funny, irreverent woman.” ―Bruce McCall, New Yorker writer and cover illustrator

“I read Mad Women in one delicious gulp. This is a terrific book, full of humor and information about the Mad Men - - and women - - of the world of the 1960s. Written by Jane Maas, one of the great ladies of advertising.” ―Patricia Bosworth, author of Jane Fonda: The Private Life of a Public Woman

“Jane Maas nails the story of the early "mad women" in advertising. I know. I lived the story at two different agencies. Yes, there was all of that sex at the office. Yes, there were three-martini lunches – sometimes with a chaser of brandy or crème de menthe or drambuie. (I still have a headache.) But would I do it all over again? Absolutely. Those years were a gas, captured perfectly by Jane Maas's funny and bittersweet book.” ―Linda Bird Francke

“Jane Maas has written a book about advertising that isn't just for advertising people, although God knows they will find it fascinating. So will fans of Mad Men, who can compare the real thing with the TV series. Women of all ages will see themselves in its pages. Most of all, Mad Women is for anyone curious about what life was like in another century - - before computers, before cell phones, before equality.” ―Laurel Cutler, groundbreaking futurist, 2011 inductee Advertising Hall of Fame

About the Author

JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages.

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Amazon.com: 4.0 out of 5 stars 116 reviews
5.0 out of 5 starsIf You Like The Mad Men Tv Series And/or Show An Interest in Public Relations/Advertising
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5.0 out of 5 starsThe Real Deal
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3.0 out of 5 starsHISTORY, AN "F". MEMOIR-WRITING, AN "A"
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3.0 out of 5 starsHonest, yet hard to empathize
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2.0 out of 5 starsDisjointed
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