- Paperback: 240 pages
- Publisher: Bard Press (Aug. 22 2001)
- Language: English
- ISBN-10: 1885167520
- ISBN-13: 978-1885167521
- Product Dimensions: 18 x 1.8 x 25.3 cm
- Shipping Weight: 454 g
- Average Customer Review: 18 customer reviews
- Amazon Bestsellers Rank: #128,434 in Books (See Top 100 in Books)
Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion Paperback – Aug 22 2001
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About the Author
Roy H. Williams is the bestselling author of several books, including Destinae, The Wizard of Ads, Magical Worlds of the Wizard of Ads, and Secret Formulas of the Wizard of Ads, which was named the Wall Street Journal's number one business book in 1999.
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He combines quotes form eclectic sources, and stories that belong in human interest and motivational historical biographies. He digs deep into explanations of the human mind and neurology just to understand how to best impact it.
His observations are challenging to common beliefs and stimulating to new ideas. I would not limit my recommendation of this book to just business, marketing and advertising interests.
I would recommend it to writers looking for effective tips and improvement of their craft. I would recommend it to clergy who will find endless inspiring stories for sermons. I would recommend it to teachers for interesting and unique perspectives on historical and cultural figures and events. I would emphatically recommend it to business people who spend so much time looking for answers and so little time pursuing the questions.
I would recommend this book to anyone who needs to stimulate his or her thinking. It would help break through writer's block and stimulate a new flow of creativity. It is a creative reference masterpiece.
If the title leads you to expect a bunch of advertising how to's and what to do's, you may feel a bit disappointed; it is a lot more about why. It is a book for those who cherish ideas and thinking. I love this book.
This book like all of Roy's books require that the reader suspend what is commonly known or believed for a moment and allow your unconscious brain to do a little thinking and then shove it forward for you to ponder and apply.
Magical Worlds provides instruction on many levels of advertising, at first it might seem it is about copywriting, then about radio advertising and not about print, however as you read into the rich detail that lives in each chapter, you realize it is really about motivating people to action, learning how our brains work and providing information to consumers in a way that their brain wants, no, demands it in order to be remembered or compelled.
And yes, it is about advertising, strategy, copywriting, writing and setting yourself apart in a meaningful way and profiting from it.
I encourage everyone in business to really read, ponder, excogitate and consume every concept here, your business, your family, your accountant and your wallent will appreciate the time you invest.
You are a SMALL THINKER right? Isn't that why you're here? In search of a special genie to help make things right?
The glowing reviews you see here, are from followers who can't seem to conjugate a verb or understand the relationship between the subject and the predicate. Wizard readers are the unwashed masses, the social promotions, the GED graduates,[fools] who willingly call themselves his followers.
The Wizard caters directly to those who are challenged by simplicity and in search of a magic solution.
Go ahead, dive into the shallow end with the wizard.
Hope you don't bump your head.
Roy is charismatic, yes, but then so are most con artists. What he preaches is pure bunk, overlaid with a good deal of pseudo-sophistication and "mysticism"! Oooh! On the other hand, if this is your cup of tea, Roy pours it better than most.
If you could only read one book on marketing, sales, persuasion, and business this would be it. Magical Worlds of the Wizard of Ads is more than a worthy read, it's a study in the thinking of a cutting edge human being. You will never regret buying this book.
The book is a nice compilation of interesting and mind-baffling texts. Ir really got me thinking about my own persuading skills. And more importantly how I live my life.
As a little bonus the book is wonderfully crafted. With coffee stains and hand written notes and everything. Definately a must.
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