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Make Facebook Work For Your Business: The complete guide to Facebook Marketing, generating new leads, finding new customers and building your brand on ... Social Media Work For Your Business 1) by [Stearn, Alex]
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Make Facebook Work For Your Business: The complete guide to Facebook Marketing, generating new leads, finding new customers and building your brand on ... Social Media Work For Your Business 1) Kindle Edition

2.0 out of 5 stars 2 customer reviews

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CDN$ 7.88

Length: 202 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

Product Description

MAKE FACEBOOK WORK FOR YOUR BUSINESS *Constantly updated*
The complete guide to Facebook marketing, generating leads, finding new customers, increase your sales conversions and building your brand.
Many business owners and entrepreneurs are still struggling to make social media work for their businesses and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future.

Whether you are completely new to Facebook marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Facebook work for your business.

In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Facebook to:

Identify and find your ideal customers
Generate and capture new leads
Drive traffic to your website
Increase sales conversions
Build your brand

In the book you will learn:

How to plan your marketing campaign on Facebook
How to create your business page for success on Facebook
How to build the right audience for your page
How to increase your fans and likes on your Facebook page
How to post the right type of content to post on your page
How to communicate on Facebook
How to create a Facebook posting calendar
How to advertise on Facebook
How to create contests and events on Facebook
How to measure your results on Facebook
How and why you should create a blog
What to do on your website to increase and capture leads
What to do on a day to day basis on Facebook

About the Author

Alex Stearn is the author of the nine book series, Make Social Media Work for your business. The series covers all the major social media platforms, including Twitter, Facebook, Linkedin, Google+, Instagram, Pinterest, Tumblr and YouTube. Each book goes into great detail explaining how businesses can really make a difference by using social media to generate leads, find new customers and build their brand. Social media marketing is surrounded in a great deal of hype and mystery and although many businesses owners could see the great successes being enjoyed by others they were still struggling to see how they could make it work for their own businesses. In 2012 Alex set out on a two year journey of discovery and research to find out how businesses could use social media effectively to get ahead of the competition. Two years later she published her nine books which are all available on amazon in both print and kindle versions. Alex started her career in hotel sales and marketing in London 25 years ago and has since run her own businesses ,built her own marketing and social media consultancy business and is passionate about helping others to market their business. Alex has a blog and also regularly posts social media tips and marketing tips on her social media pages.

Product Details

  • Format: Kindle Edition
  • File Size: 1694 KB
  • Print Length: 202 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Alex Stearn (Oct. 8 2014)
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00OBQS6N2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 2.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #310,988 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
Both the good and the bad aspects of self-publishing are on display in this book. The absence of a competent editor is obvious on every page: clumsy and repetitive prose, along with a horde of typos. But there is a great deal of useful information which makes the tedium of reading it almost worthwhile.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9e17a768) out of 5 stars 27 reviews
4 of 4 people found the following review helpful
HASH(0x9e1911c8) out of 5 stars Great book! Oct. 26 2014
By J F - Published on Amazon.com
Format: Kindle Edition
As a beginner to the world of using Facebook for promoting business I needed an informative and easy to follow guide to publicising my business on the internet. There are a lot of books out there on this subject and I have read a couple of them but I found that this one really does what it says on the tin! The author really sounds as if he knows what he is talking about and is able to impart the knowledge in a cohesive and understandable way. I now feel very confident that I will be able to create the type of page that I need to publicise my business on Facebook. Also (and maybe even more importantly) I will be able to utilise the methods described to capture and continue my relationship with clients and potential clients. I will also be able to judge how my campaign is being viewed by my target audience, again using the methodology described in this book. All in all an amazing return for an incredibly small expenditure! I notice that this author has several books in this genre and am intending to purchase and study at least some of the others.
2 of 2 people found the following review helpful
HASH(0x9e19121c) out of 5 stars Yes! I Can Make Facebook Work for My Business with This Book! Dec 6 2014
By Julianna Dawson - Published on Amazon.com
Format: Kindle Edition Verified Purchase
For years I resisted Facebook, because I didn't understand what all the excitement was about. I eventually joined to stay connected with a childhood friend, but I never got into things like posting selfies (working on it) or watching the videos others thought were so funny. I had better things to do with my time--like read a good book--I'd almost always think. Then, I found and joined the closed B-School group on Facebook and discovered several like-minded people. People that loved books, loved learning about building and how to run a business. I was shocked! Was this the same Facebook that I'd largely ignored for years with the videos of people dancing on their heads? I discovered that I could love Facebook. I started using it more, then I hit another wall. I saw what others were doing, but I didn't understand how I could do it myself. I reached out for help and got all sorts of responses, estimated costs from coaches and people willing to help me use Facebook to find and communicate to my target audience. Hundreds or sometimes thousands of dollars in costs some of them quoted and I had to pass. Then, Alex Stearn announced that her book, "Make Facebook Work For Your Business" was now available on Amazon. I got it and read it within a week. I didn't even want to sleep. Just read. Now I know exactly what I need to do and guess what? It didn't cost me hundreds or thousands of dollars. Prior to reading this book I did not understand exactly how I could use Facebook to find the people I want to reach. Now I understand, and that, is priceless! Reading this book has inspired me to use Facebook more overall--for business and personal. I now have a clear understanding about what Facebook is capable of helping me accomplish along with a step by step guide for what I need to do to accomplish my goals. I'm excited about revamping my Facebook page using the advice given in this book. Thank you so much Alex Stearn! This book is a wonderful gift.

was in the dark about the potential that Facebook
2 of 2 people found the following review helpful
HASH(0x9e1914f8) out of 5 stars I first starting using Fb for selling things three years ... Nov. 23 2014
By Lavinia - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I first starting using Fb for selling things three years ago. Had I read this book back then, I would have been far bettter off than I am now. it is very informative and takes you step by step to all the things you need to know and do to have more success on FB.
I agree with a fellow reviewer that it has a few typos, but I find it unfair to give it 3 stars based just on that.
1 of 1 people found the following review helpful
HASH(0x9e1913f0) out of 5 stars Extremely comprehensive and helpful Jan. 19 2015
By Anita - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Whether you are a "newbie" to Facebook, and don't fully understand why your business needs to have an active presence there, or an "old pro" with Facebook, Alex Stearn has written the most comprehensive and in depth primer showing you how and why to properly use Facebook. You will not need any other resource to help guide your social media marketing strategy. She gives specific ideas of what to write about on your page, the daily and weekly activities you must do, how to advertise on FB, how to capture email leads using FB, creating events, and on and on.

I have had a FB business page for years, but now have much more focus to help me refine and leverage it more effectively.

This is an easy read, no technical terms to bog you down. Just straightforward information and guidance. You will return to this reference book frequently as you build and modify you page over the months ahead.
1 of 1 people found the following review helpful
HASH(0x9e1915dc) out of 5 stars Great book for businesses new to Facebook Dec 13 2014
By Juls Arthur - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Great book for businesses new to Facebook. Alex Stearn writes a book that is full of excellent information with a clear foundation for making Facebook work for your business. The author really goes in depth to make the reader understand why a long term investment in this social media giant is worth making. The ideas for marketing strategies and how they can help your business find fans are very helpful. This is not some flimsy, fluffy ebook, but chockfull of well researched material. I see it also as a great reference guide for Facebook marketing. I highly recommend it for any business wondering what all the hype is with social media and how to implement campaigns once a convert. I plan to read her other social media books now I know this author really knows her stuff and shares it so generously. Well written, well organized, a powerful read.