Make Money with your Digital Photography Paperback – May 3 2011
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'... useful business tips on managing cash flow...copyrighting...setting up a business...exploring the various avenues for earning a living from taking pictures.' (Digital Photography Enthusiast, July 2011). '...the book is for active readers: read, think, do... very professional, has a good layout...and is full of good energy.' (Fotomonet.de, July 2011).
From the Back Cover
Here's how to make money doing something you love
Digital photography has you hooked. And you're pretty good at it. If you want to turn that hobby into a moneymaking venture, here's the advice you need from someone who's done it. With input from other professional photographers and specialists, Erin Manning presents a smorgasbord of ideas for generating cash from your photography, plus the nuts and bolts of marketing yourself, managing your money, protecting your work, and staying legal. Ask yourself. . .
What do I enjoy?
- Assess your interests, skills, personality, and comfort zone
What do I need?
- Learn about camera equipment and software
What shall I shoot?
- Explore specialties: portraits, sports, weddings, products, food, and travel
Who'll buy my stuff?
- Discover consumers and businesses who buy what you shoot
How should I market it?
- Learn to research your market, develop your brand, and market effectively
How do I run a business?
- Develop a business plan, register your name, copyright your work, set prices, and manage your cash flow
Most Helpful Customer Reviews on Amazon.com (beta)
Manning does a good job of presenting basic information for those just getting started in photography: for example, people who might not know what a memory card looks like. But she also includes less basic tips and there are interviews in each category she covers with people who have established niches for themselves..
The title that I think would have more honestly represented the content would be, "Make Money _as_ a Digital Photographer". If pressed to give a few word summary, I'd say this is about deciding whether photography as a vocation, full or part time, is right for you. I bought the book expecting to get some fresh ideas about marketing work I already have and didn't find what i was looking for.
This isn't a bad book, at all. I learned from it. It just isn't what I expected. That's why I deducted a star.
I especially appreciated the first chapter entitled Personal Discovery, which helps the reader evaluate personal interests, discover one's niche, and gives suggestions for improving one's expertise through classes and photo groups. Other chapters cover the topics of equipment, specific types of photography such as portraits, sports, weddings, food and product photography, and travel; business and marketing information, and tips for enhancing photos using photo software. The chapter on marketing gives tips for how to research a market, develop a brand, and market effectively. There is good basic information on developing a business plan, how to copyright one's work, and setting prices.
While this book doesn't cover every detail one needs to know about starting and running a business, it is a good place to start for the basics and what one needs to consider as it pertains to photography. I think anyone who enjoys digital photography as a hobby and has considered turning it into something profitable will benefit from the information and the author's personal experiences as a photographer and businesswoman.
Make Money with your Digital Photography is a book you'll want to peruse if you have been doing pro bono work, in particular, and now you're ready to start drawing an income from your skill, gear and invaluable time and effort put forth.
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