Making Money in the Fitness Business Paperback – Aug 1999
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Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
My department-hospitality management-was interested in showing that
the principles and orientations of a successful hotel or restaurant
applied to many other businesses as well.
One of the obvious choices was the fitness/spa business which depends
on customer perception of value received and on a strict attention to
cost controls and sales and marketing. This book was the only one that
had a useful perspective and that covered all the relevant aspects
of running a fitness operation. Of course, no book can prepare you with
all the answers about any business, but this one certainly started
students out with the right questions.
Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The