92 of 96 people found the following review helpful
Physical Science Guy
- Published on Amazon.com
I bought "Marijuana Business" new here at Amazon for $18.00 out of curiosity. I live in Colorado, and the Denver Post recently reported that there are now more marijuana shops than there are Star Bucks in the city and county of Denver.
The author, Jeff Grissler, in writing this book...is presenting himself to be an expert in successfully opening and running a marijuana dispensary. I had "high" hopes that this man knew his "turf."
The buyer is given no indication that this book is focussed on the state of Colorado. The marijuana laws of each state are unique to each state, this book is limited to Colorado's framework. The author should have pointed that fact out clearly. As a potential purchaser of this book, if your interests lie outside Colorado, you will need to look elsewhere.
There is a sample business plan. Probably the most critical component to any business venture. The writing in this critical section is mechanical, and not very insightful. Considering the topic, it's very generic. You could almost use this generic information as a simple framework for any number of business ventures. The issue is that a marijuana dispensary is very specialized and highly regulated business to be given such a generic frame work. More importantly, the data tables in the business plan intended to present to the reader approximate expenditures are ALL $0.0 for each of the entries. There are NO projected expenditures presented for a person to aid them in developing their own business plan. The most obvious impression that this screams to the reader is, "As the expert author of this book, I have NO experience".
Further in the book the reader will find Pages 138 -145. All of these pages are simply formatted sets of multiple photos, with no captions to explain what the images mean or represent. It is a meaningless inclusion that further demonstrates that the author has NO experience, and most likely does not know what the images represent.
There are many critical chapters that should absolutely contain detailed information. These are logical chapters to include in a book of this type, yet these chapters are one page in length. Information that is presented, is limited and again generic. These chapters are one page in length because the expert writer of this book has NO experience.
There are nearly 50 pages in the book that are blank...nothing on them...nada. Most are strategically placed as if to hide the fact that there are so many "Chapters" that are one page in length. They also serve to boost page count.
It is obvious that the author has researched his topic concerning Colorado State Law and marijuana. This research is alluded to, but sadly not presented with helpful insight for a person wishing a detailed presentation of these regulations, so as to avoid legal issues in starting a marijuana dispensary. This is a new industry, and it is never made clear that the LAWS governing this industry are changing almost monthly at the time this review is written...the author never mentions that most counties in Colorado have chosen, via referendum, not to legalize marijuana dispensaries within their boundaries. For a book that is focussed on starting a marijuana dispensary in Colorado, there is NO county by county presentation of local restrictions, regulations or limitations. It is the counties and communities that set local requirements for obtaining legal licensing and allow or reject operating a dispensary. Information that is presented is general and generic in its scope and sequence.
Jeff does seem to understand people and his general advice on employees was astoundingly insightful. So I researched the author to try and determine where he at least gained this knowledge. I didn't have to look farther than his amazon page, Jeff is a hair dresser, and author of many books on "Starting Up and Running Successful Salons". Well at least Jeff is an expert in something. I gave the book 2 stars because of this content., it is very insightful. I'm also guessing that if I were to buy any of Jeff's 27 books on salons, I would have gained the same knowledge for less money, I would most likely also recognize much of the content of this book.
If you are seeking a great book on starting a "Marijuana Business" in the state of Colorado, it has not been written yet. By the way...I have the same level of knowledge as Jeff in running a marijuana dispensary, which is absolutely NOTHING...and that is after I read Jeff's book.
Update 25th November 2014:
For those interested in starting a marijuana business, there is a six part miniseries that will focus on several Colorado entrepreneurs. The series will detail their businesses and what they had to overcome to get their businesses off the ground in the state of Colorado.
This 2014 Thanksgiving weekend, MSNBC will premiere "Pot Barons of Colorado." The six-part documentary series will air on Sundays at 10pm ET/PT beginning November 30th. There will be a special Sneak Peek of the first episode airing Friday, November 28th. The series is produced by MSNBC's Longform Unit in cooperation with Triple Threat TV.
"Pot Barons of Colorado" follows the stories of Colorado-based Marijuana entrepreneurs who have risked everything to secure a foothold in the rapidly expanding world of Colorado's recreational marijuana.
If the series is as promised, I will be recording all 6 hrs of the production.
Update 2 December 2014:
Quote from Jeff Grisler:
"Physical Science Guy- I prefer that you do not promote or post something on the Amazon site for my books. This is not a public domain for you to promote a MSNBC story or something you may be interested or be part of. This book was 2 years in the making and the costs associated with the book was quite expensive. I will have to inform Amazon if this continues. Thanks - Author Jeff Grissler"
You are very correct, this is not a Public Domain...it is however a Public Forum.
Amazon.com prides itself in allowing the customers of this site to not only purchase products, but also to write and post customer reviews of these products. I for one greatly appreciate the opinions and reviews of others that I have read & met on the Amazon site. There are those here at Amazon whose opinions I deeply value.
As a member of the Amazon Community, WE are encouraged to review & discuss the items that are bought & sold here. It is greatly appreciated by others that we present our opinions and offer alternative measures as part of the review process. I have done nothing inappropriate...I have provided my fair and honest opinion of a product that I purchased and read twice. After I fairly considered the contents of the book, I then participated in Amazon's review framework.
My opinion is a single voice. It is no more important than anybody else here at Amazon; we are a community of voices.
Your communications to me have been a series of comments to a thread that is driven by my review. I have posted my thoughts openly and fairly according to the precepts of Amazon's frame work.
It is not even fair for you to try and manipulate the review process by making such a request as asking me not to post my opinion or present alternatives to the item that has been reviewed.
I have appreciated your words and posts, Mr Grissler....but I am disinclined to acquiesce to your request. In fact, I consider the request to be disingenuous.